Connect with us

BizWiz

Anna Veloz and her ‘cake business dream’

Meet Anna Veloz, owner of Little Avery Cakes, which was started roughly three years ago only as a “side business”. “When things don’t go the way you expected them to be, the one thing that will keep you going is knowing that this work, this business, is something you really love doing, that you’re here for the long haul.”

Published

on

Meet Anna Veloz, owner of Little Avery Cakes, which was started roughly three years ago only as a “side business”.

“I’ve always loved baking, and I’ve always admired decorated cakes. I would always be browsing online for cake photos and then saving them on my computer just because I find them really pretty,” Anna recalled.

And so “it was just a matter of time for me to transition from baking simple pastries to cake decorating, because it was something I was really interested in for years.”

Note that Anna did not immediately start to pursue this line of business; she was, mainly, a hobbyist.

But then “I saw an advertisement online for a two-day cake decorating workshop. I realized I had this ‘cake business dream’ for years and that I had been procrastinating for a long time. So I decided to just go for it, sign up for the class, learn the basics and go from there.”

She was already baking for years, so she already have most of the tools and equipment (like the oven) needed for this line of business. But when she actually started treating this as a business, she had to spend approximately P10,000 to P15,000 initial capital for ingredients and additional tools.

That was how Little Avery Cakes came into business.

“I’ve long admired the works of Peggy Porschen. I was also following so many cake blogs (in the past), and would be ogling on their works for hours on end. There are so many amazing cake artists now more than ever, and they all inspire me. Looking at their work, how flawless it looks, the level of craftsmanship – they inspire me to want to be better. There are still so many areas I can improve on, and I wanted to be at that level where my work can be of inspiration to others too,” Anna said.

Looking back, did she ever imagine she would be going into this field?

“Yes!” Anna beamed. “It was something I’ve been interested in for years, that I just put off so many times.”

It helps, of course, that “I finished a degree in Business Management. It is aligned in a way… not specifically to cake decorating, but it still gave me an edge to have a general understanding of what it would take to enter into business.”

And for people who may want to also open their business, what tips can she give?

“Follow your passion. Do something that you’re really interested in, something that you’re good at, or something that you think you can be good at. You can’t just copy the latest trend. When things don’t go the way you expected them to be, the one thing that will keep you going is knowing that this work, this business, is something you really love doing, that you’re here for the long haul. If it’s something that you think you can do for free for the rest of your life, if time and money were not a factor, then you’ve found your calling!” Anna ended.

Visit Little Avery Cakes for more information, call 0908-488-2574, or email littleaverycakes@gmail.com.

BizWiz

Make time and go for it – Rankin Cailles

Like many, Rankin Cailles’ work was affected by Covid-19. This led to him opening By Chef Kin, an online bakery. He now says: “I say go for it even if you have a hectic schedule. It’s a continuous learning process.”

Published

on

By Chef Kin – an online bakery – was opened in May 2020, with a startup capital of approximately P100,000.

“I am a chef at an airline catering company,” said Rankin Cailles, who was ” used to (being) in the kitchen most of the time.” But then the lockdowns came, and “I was not used to being idle.” Itching to do something, “that’s when I started to bake breads and pastries at home.”

Cailles said that his family inspires him; ditto great chefs such as Alain Ducasse, Dominique Ansel and Gordon Ramsey.

But looking back now, “honestly, I was focused on being an employee for quite sometime,” said Cailles, who graduated from Enderun Colleges with a Bachelor’s degree in International Hospital Management major in Culinary Arts. But then “I had the time to bake and create new products.”

Here’s the thing, though: work re-started already for Cailles.

And so, he said, “right now, my biggest challenge is time. Since work resumed, I usually bake when I get home.” His wife – who also looks after their kid – helps out, along with her brother who is also studying culinary.

Rankin Cailles with his wife
The sous chef of Rankin Cailles

Cailles said that “in our less than a year operation, I can say it’s a profitable venture.” In fact, “yes, we already reached ROI; but we’re planning to purchase new equipment for efficiency.”

This is why – he stressed – going into business should be considered by people.

“I say go for it even if you have a hectic schedule. Make time because I learned a lot from starting By Chef Kin,” Cailles said. “It’s a continuous learning process for me.”

Interested to try the offerings of By Chef Kin? Head to FB: https://www.facebook.com/bychefkin or IG: https://www.instagram.com/bychefkin/.

Continue Reading

BizWiz

Explore things aligned to your passion – Lloyd Jeremy Matias

“Find your passion. Try exploring things aligned to your passion. Seek for business opportunities that is linked to that passion because nothing beats the feeling of doing what you really love and gaining something from it than doing things just for the sake of money,” said Lloyd Jeremy Matias of Mad Pastry PH.

Published

on

Mad Pastry PH – a small and local food brand located at Santa Rosa City, Laguna – was started in the last quarter of 2020, with initial capital of around PhP70,000 to PhP100,000 to cover the equipment, baking tools, kitchen renovation and packaging materials.

It may just be new (since the business started selling on December 10), but Lloyd Jeremy Matias can say in hindsight that “during this time of pandemic, I discovered a lot of things about myself, and that includes the talent of baking. At first, it was just a hobby – baking cookies and brownies – and then sharing them only to my family and friends.” 

Lloyd is a graduate of Bachelor’s Degree in Electronic Engineering, which is really not aligned with baking; and “I came from a typical Filipino family, raised by parents who always inspires us to study, do well in school in order to find good paying jobs and the thought of business was really not taught,” he said. So “I was afraid to take risks.”

But then “there were a lot of positive feedbacks about my cookies.” It helped that his sister started giving out cookies – without Lloyd knowing of this – and these random people like what they got.

“I realized (that) maybe I should start trying online business, since it is trending nowadays. That is my trigger point on why I started this business,” Lloyd said.

Choosing this industry in particular, he added, was easy. “Food is essential and everyone loves food,” Lloyd said.

It’s only been weeks since the business started, so ROI has yet to be attained.

But “I am really hoping that this will be profitable. The reception of people is really overwhelming and I hope this continues since we will also continue improving our products and services,” Lloyd said.

So far, the only challenge for Lloyd is time. 

“I didn’t quite expect the number of orders coming our way on our first week of selling. We are overwhelmed by the acceptance of our customers and we do not have the right system and the right approach yet,” he said. “But of course, with extra brain and extra hands, nothing is impossible. I will commend my family for really helping me overcome… challenges.”

And for people who may want to also open their business, what tips can Lloyd give?

“Find your passion. Try exploring things aligned to your passion. Seek for business opportunities that is linked to that passion because nothing beats the feeling of doing what you really love and gaining something from it than doing things just for the sake of money,” Lloyd said. “Do whatever makes you happy.”

For more information or to order from Mad Pastry PH, head to Facebook or Instagram @madpastryph; call/text 09338649797; or email madpastry.ph@gmail.com.

Continue Reading

BizWiz

Love and be confident about your products – Marianne Rose Valera

Marianne Rose Valera established Yuna’s in 2019; and the biz has been growing. “Focus on something that you are passionate about when starting a business,” she said. “You’ve got to love and be confident about your products.”

Published

on

Yuna’s was started around October 2019, with an initial capital of around PhP2,000, and only with baked mac and Korean chicken wings in the menu, recalled Marianne Rose Valera. 

But it was a field she was bound to enter. 

Marianne Rose noted that online businesses have been trending, and “I’ve been wanting to have a business but can’t think of a product to sell… until I got the idea of selling comfort foods.”

It helps, of course, that “aside from cooking, I love feeding people. I grew up cooking with my mom (who) taught me the basics of cooking. And I am a housewife with a two year old daughter. I am a nurse by profession but chose to be a hands-on mom, putting aside my career for a moment. I thought of using my extra time on this food business,” she said.

Now, her family inspires her to do good. “In this time of crisis, I thought I’m still lucky having this business. My husband works abroad but due to the pandemic, work has been temporarily halted leaving him with no salary for three months. This business helped us through financially.”

There remain challenges.

For instance, “I am running my business alone. Prep work and cooking are tiring especially if you work alone,” she said. 

Also, “I have a two-year-old daughter who’s being looked after by my older sister if I have to cook or go to the grocery store to get supplies.”

All the same, “it is just a matter of time management.”

But yes, Marianne Rose already reached ROI; and she said this is a “profitable venture.”

And for people who may want to also open their business, what tips can Marianne Rose give?

“Focus on something that you are passionate about when starting a business,” she said. “You’ve got to love and be confident about your products.”

Wanna grab the offerings of Yuna’s? Head to Yuna’s Facebook page.

Continue Reading

Trending