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Great-tasting goodies from Cabanatuan

Yannie’s Best was started by Marian Kristine Ringor-Tan in February 2018 with only PhP3,000 as startup capital. And getting ROI was easy because of the great-tasting offerings of Yannie’s Best.

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Yannie’s Best was started by Marian Kristine Ringor-Tan in February 2018 with only PhP3,000 as startup capital.

Getting ROI was easy because of the great-tasting offerings of Yannie’s Best.

Now what makes Yannie’s Best’s offerings different from those already offered in the market? That is: What makes its offerings special compared to others?

“Sure, there are lots of people who bake cookies, but (we take pride in saying that this is not just a business for us),” Yan beamed. “Loving what we do and doing what we love are not just secret ingredients to our best-tasting cookies, but also our intent to deliver happiness in every bite.”

Not surprising, “all of our clients says our cookies are ‘masarap’ (yummy). It is balanced in a way that when you eat a piece you will not say the next piece of cookie is so sweet or bland. This is the reason why they love our cookies: because of the unique, balanced taste.”

For the diet conscious, no need to worry.

“We also make sure that our ingredients are healthy; aside from our cookies with almonds and walnuts, we also have our ‘malunggay’ cookies. Being healthy while enjoying our cookies also makes us unique,” Yan said.

The must-try bestseller is the “Chocolate Chip Cookie with Almonds and Walnuts”, which cost PhP140.00 per dozen.

So if looking for cookies – and other goodies – that doesn’t give you the ‘umay‘, try Yannie’s Best’s offerings. You certainly won’t regret it.

To contact or try the offerings of Yannie’s Best, head to Facebook: @yanniesbest or IG: @yanniesbest2018. You may also email yanniesbest2018@gmail.com or call/text 0966 875 5506.

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SOLÁ eyes growth using TikTok Shop

As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand’s shapewear products.

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In the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop’s distinct features, enhancing the brand’s reach and appeal to consumers.

SOLÁ, an affordable yet high-quality shapewear line, was launched in the spring of 2023 by Miss International 2016 Kylie Versoza and her friends with the main goal of encouraging the community to embrace the uniqueness of their bodies and feel comfortable in their own skin.

As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand’s shapewear products.

SOLÁ’s Growth and Engagement

SOLÁ through TikTok Shop was able to achieve its main goal to directly connect with consumers. The brand reached a vast audience of engaged and interested users which built trust and created a sense of community.

“For TikTok Shop specifically, we want to be on an e-commerce platform where we’re able to communicate with our audience two ways. So not just selling them, but really communicating and resonating with them through the content.  Through TikTok Shop, we got a lot of audiences interested with the brand”, Ally Gao, General Manager of SOLÁ explained.

Gao added that their unique livestreams allow them to come up with competitive pricing. “We don’t have this every single day and it’s for a limited time only and I think our audience knows that so they really tune in to livestreams to communicate with our host and the brand and partake in lower pricing. We really love seeing that because not only do they get a discount, they’re also able to really engage with us,” she said.

Furthermore, SOLÁ embraced content creation spearheaded by Kylie Versoza, boosting the brand’s visibility and consumer recognition. The company plans to include collaborations with more content creators to expand SOLÁ’s reach, showcasing the platform’s potential in fostering organic growth in a competitive shapewear market.

Maximizing the 6.6. Campaign

SOLÁ is geared up to provide exclusive discounts to its customers in TikTok Shop’s 6.6 campaign. This initiative includes partnerships with L’Oreal Paris, offering complimentary products during key livestream sessions.

Additionally, SOLÁ plans to exclusively offer on TikTok Shop, a 12% discount on all products, excluding select items such as the Milk Colorway and nipple cover, along with collectible vouchers and free shipping options during the campaign period.

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Casi’s Mushroom Chicharon taps TikTok Shop to grow business

Casi’s Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense. Starting as a side project, Casillano’s commitment and hard work led to the rapid growth of his business.

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As the digital landscape continues to reshape the business landscape, small and medium enterprises (SMEs) are finding new avenues for growth and expansion. Among these success stories stands Casi’s Mushroom Chicharon, a local business specializing in snacks crafted from organic white oyster mushrooms.

With the rise of e-commerce platforms like TikTok Shop, this local enterprise has seized the opportunity to enhance its market reach and visibility, positioning itself for sustainable growth in the digital era.

Thriving in Adversity

Casi’s Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense. Starting as a side project, Casillano’s commitment and hard work led to the rapid growth of his business. Initially employing a small team, the focus was on efficient mushroom cultivation, production, and sales. The nutritional benefits of oyster mushrooms, including being a source of protein, fiber, and antioxidants, attracted a health-conscious customer base.

Leveraging TikTok for Business Growth

Recognizing the potential of social media, Casillano launched a TikTok Shop to increase the visibility of his products. Dedicated to empowering local micro, small, and medium enterprises (MSMEs), TikTok Shop assists businesses in enhancing their visibility and creating growth opportunities in the digital landscape. Casi’s Mushroom Chicharon stands out as one of the success stories from this platform.

“Selling Casi’s Mushroom Chicharon has become easier because of TikTok Shop. Customers can now see our product. It doesn’t require a large capital, and you don’t need much technical knowledge to join TikTok Shop,” said Casillano.

Casi’s Mushroom Chicharon experienced a significant transformation after partnering with TikTok Shop. Leveraging the platform’s dynamic features, including content creation tools and shoppable content options, the business saw an unprecedented increase in visibility and consumer engagement. Consequently, the growing business boosted its sales by 50-60% through TikTok Shop.

Empowering Filipinos with income opportunities

The rise in Casi’s Mushroom Chicharon sales created new opportunities for many individuals. Starting with an initial team of three, the company has expanded to employ 19 people and now relies on 35 mushroom growers to meet the growing demand for its product.

“TikTok Shop helps small business owners like me through their programs like Buy Local, Shop Local. By providing vouchers and discounts, it further boosts the sales of small business owners and also helps local employees and farmers,” Casillano shared.

Launched in November 2023, TikTok Shop’s “Buy Local, Shop Local” campaign aims to enhance the visibility of local vendors and promote community pride and economic solidarity among consumers.

Reflecting on his business journey, Casillano acknowledges the collaborative efforts with TikTok Shop, citing its alignment with his goals to promote business and support local growers. Together, they contribute to positive change, fostering growth in agriculture and socio-economic empowerment.

Looking ahead, Casillano sees potential in continuing the partnership with TikTok Shop, recognizing its role in fostering growth for Filipino enterprises.

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How Linya-Linya and Common Room’s financial missteps’ turned into business successes

Retail shop owners Jim Bacarro of Linya-linya and sisters Roma and Maan Agsalud of Common Room shared in RCBC Boz Sessions that they had to learn it the hard way.

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For many successful entrepreneurs, financial missteps are part and parcel of the job—at first. And retail shop owners Jim Bacarro of Linya-linya and sisters Roma and Maan Agsalud of Common Room shared in RCBC Boz Sessions that they had to learn it the hard way.

RCBC Boz Sessions is a video series featuring Filipino entrepreneurs who share their own journey, tips and insights on starting and growing their own businesses.

Linya Linya’s Jim Bacarro said their company experienced “a rollercoaster of hilarious financial missteps” before it became the renowned and popular apparel and lifestyle brand that it is today. In this episode which premiered on April 3, he shared on Facebook how their funniest financial mistakes became the company’s foundational strategies, entitled Nadapa, Natuto, Kumita.

‘Those epic fails were also the foundational parts of who we are as a company today,” Bacarro shared.

Kids in a candy store

The Linya Linya founder cited issues with cash flow and business capital as “bloopers” that eventually became “incredible lessons.”

Bacarro admitted that they were like “kids in a candy store with our cash” during their beginning years. “Sales meant celebration, right? Wrong! We pulled out cash without thinking twice. And guess what? When it was time to pay suppliers, our wallets were singing crickets.”

He added Linya Linya started their operations “undercapitalized,” diving into projects with their “pockets half-empty.”

“The result? We got smothered by interest payments and were left scrambling for funds.” Bacarro explained, adding that they were also prone to making unplanned and unnecessary big purchases that “led to us scrimping on our actual products—the T-shirts!”

Mixing business with personal

Sisters Roma Agsalud-Agsunod and Maan Agsalud of the arts and craft store Common Room also admitted committing basic mistakes during their first few years in business.

In their YouTube video “Three Mistakes When Scaling Up Your Business,”  Agsunod and Agsalud shared the lapses they committed that prevented them from leveling up sooner.

The Common Room sisters said they did not know anything about the basics of business when they started. “Sa sobrang wala kaming alam sa negosyo, akala naming kumita na kami basta maibalik lang ang rental fee namin,” they said.

Their lack of business know-how made them commit other mistakes, such as mixing personal finances with their business earnings, and making decisions based on feelings instead of hard financial data.

“When Common Room was just starting, kami ang breadwinners ng family namin, so lahat ng earnings naming napupunta sa panggastos ng pamilya. Hindi namin alam na dapat paghiwalayin ang personal bank account sa business bank account. Pag hindi niyo sila pinaghiwalay, mabagal ang growth ng business,” they shared.

They also said: “Ang solution to not knowing the basics of business is to do simple self-studying. Kahit pinaka-basic concepts lang, pwede mo na matutunan sa YouTube videos. Manood lang kayo ng ilang videos at malaking advantage na agad yan.”

“Nakaka-stress ang mistake na yan. Kaya ikaw, study your data before you make any big decision,” the sisters added.

Don’t be afraid to try new tools

Bacarro believes that a financial misstep can translate to business success if one recognizes the mistake immediately, and turn it into an opportunity for growth and innovation. “Through these mishaps, we learned the hard way that managing a business isn’t just about making sales; it’s about smart financial planning,” he said.

For Agsunod and Agsalud, accepting the mistakes allowed them to make the necessary fixes and changes. “So, to all aspiring entrepreneurs out there, embrace your mishaps, learn from them, and maybe get a little help,” they said. Bacarro advised being in the know when it comes to new tools and technology for business owners as these could significantly make their lives easier. “Don’t be afraid to try new tools to help grow your business,” he said.

And so these bosses were all delighted to have found out about RCBC’s Boz app – something they wished they had when they were just starting out.

RCBC Boz is one of the bank’s newest apps specially designed for beginning entrepreneurs. It is a mobile banking platform that allows users to manage their RCBC business accounts separately from their personal accounts, to have an overall financial view of their business performance. It also has functions that allow users to pay suppliers, create and send invoices, and set financial goals. The mobile app has a Report feature that can provide entrepreneurs with weekly, monthly, and yearly financial reports—giving them access to instant and accurate business financial data.

“Entrepreneurship is fun. Having friends who can laugh and cry with you along the way makes it even better. What’s best though is a friend who can laugh, cry, and actually help you with stuff you’re not so knowledgeable on. An app like RCBC Boz is that friend,” he added. 

Download RCBC Boz app now and tune in to RCBC Boz sessions for more practical tips and insights on managing your own business.    

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