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Remote working jobs on the rise in SEAsia

The shift online throughout Southeast Asia has brought about an evolution in how brands communication with their consumers. LinkedIn’s data shows a 48% increase in companies posting on the platform in June 2020, compared to a year earlier.

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Photo by Andrew Neel from Unsplash.com

In 2020, we saw unprecedented changes in the workforce. Some organizations streamlined their business functions, causing layoffs. Others revamped, and we saw that there was a rising demand for professionals with a diverse skills set. As we started working remotely, we saw a rise in demand for digital and soft skills. We also saw that employers had shifted from hiring based on credentials, and to hiring based on skills held. We saw professionals themselves take note of these trends and seek to reskill or upskill.

But what will 2021 bring? And what kinds of trends can we expect to see? To help workers in Southeast Asia, including the Philippines, navigate the workforce in the new year, LinkedIn has identified  the fastest growing job categories since the onset of COVID-19, the top 15 jobs on the rise in Southeast Asia (including Philippines) and the skills required for them.  

Frank Koo, Head of Asia, Talent and Learning Solutions, said: “This list of jobs on the rise demonstrates that there are still opportunities for job seekers with a range of skills and experience. By adopting a lifelong learning mindset, and being open to picking up new skills through various courses — for example, courses on digital skills or soft skills — workers can prepare themselves to take up these emerging roles.”

For the full list of 15 jobs on the rise in Southeast Asia, refer to this report.

One common and overarching trend we have noticed among almost all the roles on our list is that most may be conducted remotely.  Globally, remote job opportunities on LinkedIn have increased four times since June. Professionals with digital skill sets will find themselves at an advantage in seeking employment opportunities within these fields. 

Other key trends we observe include: 

#1: Consumers in Southeast Asia have gone increasingly digital 

COVID-19 accelerated the adoption of digital platforms in the region. Technology has allowed people to work, stay connected to their loved ones and fulfill their daily needs like groceries, from the comfort of their own home. In fact, 1 in 3 of digital service consumers in Southeast Asia were new to the service. And more importantly, 94% of these new digital users are likely to stick with the service moving forward. As a result, we expect that the demand for workers with tech skills will remain, from specialized engineers, to cyber security talent and data analysts. 

Relevant jobs:  Data analyst roles, software and technology roles, cyber security roles, technology and engineering roles 

#2 Brands have found new ways to connect with consumers, leading to a rise in demand for digital marketers and content creators 

The shift online throughout Southeast Asia has brought about an evolution in how brands communication with their consumers. LinkedIn’s data shows a 48% increase in companies posting on the platform in June 2020, compared to a year earlier. This has led to growth in demand for digital marketers — professionals who seek to engage consumers effectively online, and digital content creators — those who are able to produce entertaining content across a range of channels.

Relevant roles: Digital content specialist roles, public relations roles, digital marketing specialist roles

#3 E-commerce boomed in 2020, leading to a rise of various sectors

In 2020, while online travel and transport services suffered, e-commerce, online media and food delivery services surged. The roles created by this boom do not require traditional educational degrees, or advanced technological skills. The rise of e-commerce, for example, is fueling more demand in logistics for warehouse skilled talent. And it is these roles that may be filled by professionals of varying skills and experience. In fact, globally the majority of people who fill these roles often come from non-emerging jobs.

Relevant roles: E-commerce roles, customer service roles, supply chain roles, business development and sales roles,

#4 Traditional roles have evolved, as a result of COVID-19

In 2020, we saw jobs that were traditionally conducted in-person evolve to be online. For example, we saw a growth in digital lending, education and HealthTech services. This is unsurprising, as 70% of Southeast Asia is now online. Those in these sectors, and beyond, need to have mastered the basics of technology, from communication tools, to social media platforms and basic office software. With these skills, workers will find that more opportunities will open up for them.

Relevant roles: Healthcare and medical support roles, healthcare and medical frontline roles, education roles, finance and insurance roles

To adapt to the rapidly changing job landscape, professionals will need to proactively pick up new skills required for these emerging roles. LinkedIn has various tools and resources to support professionals including:

BizNews

Xendit launches payment gateway services to individual business owners

When individual sellers integrate their business with Xendit, their customers can make direct payments via direct debit through Bank of the Philippine Islands (BPI) and UnionBank of the Philippines (UBP), e-wallets such as GCash, GrabPay, and PayMaya, or Over-the-Counter via 7-Eleven and Cebuana Lhuillier. Meanwhile, sole proprietors, corporations, and partnerships can also process credit card payments.

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The ongoing pandemic has brought out the creative side of many Filipinos, who have found ways to supplement their incomes by selling various products or services on social media. Xendit is making it easier for individual business owners to settle payments with access to a world-class platform that makes billings simple, secure, and easy.

“The pandemic has seen a rise in individual sellers who utilize social media to sell their goods and services. The digital nature of transactions means payment methods need to adapt. We want to empower these rising contributors to the Philippine economy with a platform that handles payments for them while they focus on their business,” says Alyzza Acacio, Philippine SME Task Force Lead of Xendit Philippines.

When individual sellers integrate their business with Xendit, their customers can make direct payments via direct debit through Bank of the Philippine Islands (BPI) and UnionBank of the Philippines (UBP), e-wallets such as GCash, GrabPay, and PayMaya, or Over-the-Counter via 7-Eleven and Cebuana Lhuillier. Meanwhile, sole proprietors, corporations, and partnerships can also process credit card payments.

Since Xendit handles payments on the individual seller’s behalf, entrepreneurs can focus on fulfilling orders and growing their business. They no longer need to coordinate with each customer for payments because transaction statuses are updated in real-time on the Xendit dashboard. 

Xendit’s mission is to make payments simple, so that even entrepreneurs and small and medium enterprises (SMEs) unfamiliar who are not as technically savvy can integrate with the platform easily. Xendit is available in platforms such as Wix, Shopify, or WooCommerce. Those who rely solely on social media for business can generate payment links that customers can access. Sellers also have access to their transaction history on a centralized dashboard to monitor sales and payments.

“We need to continue to support the Filipino micro-entrepreneurs and small business owners to embrace the digital age; they have experienced the ease that online selling and marketing and smartphones have brought them closer to their customers. The next step is to help them grow their business by helping them manage day-to-day tasks in their enterprise and improve their financial literacy as they experience and use fintech products and platforms more and more,” says Ana Mijares, Senior Trainer for the Go Digital ASEAN initiative.

To welcome SMEs, Xendit is offering up to P1.6 million worth of waived transaction fees for new sign-ups. The platform is also waiving P1 million in fees for individual sellers.

Opening its platform to individual sellers is just one of Xendit’s many ways to empower SMEs using technology. Its Level Up accelerator program supports entrepreneurs through masterclasses and challenges that give them the tools and know-how to scale their businesses. The program also includes giving P3.5 million in free transactions for 1,000 startups for one year through its video challenge

Xendit is the simplest and most trusted name in digital transactions in the region. It powers SMEs as well as the Philippines’ largest enterprises. Xendit is committed to building a solid payment infrastructure for the country and the rest of Southeast Asia.

“We launched an SME task force at the beginning of the year to help create solutions for Filipino businesses that may have been affected by the pandemic. We hope to continue our support for Filipino MSMEs so they can grow their business and help the Philippine economy,” says Yang Yang Zhang, Managing Director of Xendit Philippines.

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BizNews

Gender bias is real for women in family-owned businesses

A study examining gender bias and family-owned businesses found daughters were rarely encouraged nor received support to pursue entrepreneurship education while sons mostly did.

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A study examining gender bias and family-owned businesses found daughters were rarely encouraged nor received support to pursue entrepreneurship education while sons mostly did.

Professors James Combs, Peter Jaskiewicz, and Sabine Raul from the Telfer School of Management uncovered new insights about how gender bias – the preference of a gender over the other – affects the succession strategy in multi-generational family firms. Their findings are published in the Journal of Small Business Management.

When nurturing the next generation, entrepreneurial families often prepare their daughters and sons differently for their careers. The researchers noticed a common pattern in the stories shared by the next generation: Sons are often nurtured to become entrepreneurial, whether they are expected to take over the firm one day or to start a venture elsewhere. Daughters, however, receive little to no incentive to develop the leadership skills and entrepreneurial passion required to contribute to the family firm or start their own business.

In conversations with 26 children who were raised in 13 multi-generational family firms – some being centuries old – but not expected to work in the firm, the researchers found that:

  • Seven of the nine sons (78%), pursued entrepreneurial careers;
  • Only one among the 15 daughters (7%) gained an entrepreneurial education and engaged in entrepreneurship (7%);
  • Women were not encouraged to pursue entrepreneurship education, gain business experience, start a new venture;
  • Men rather than women received financial resources from the family to start their own business

“Even when these female non-successors have opportunities to acquire relevant knowledge and work to start a business, becoming entrepreneurial was still a challenging uphill battle,” says Jaskiewicz, who believes the data reveals women do not pursue entrepreneurship outside of the family because they lacked sufficient emotional and financial support from the family.

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Do customer loyalty programs really help sellers make money?

A non-tiered customer loyalty program’s reduction in attrition accounts for more than 80% of the program’s total lift or success. On the other hand, increased frequency accounts for less than 20% of the program’s lift or effectiveness.

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Photo by Blake Wisz from Unsplash.com

Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.

There are two basic types of customer loyalty programs, tiered and non-tiered. Airlines and hotels often use tiered customer loyalty programs that increase rewards as program members reach higher thresholds of spending over time. Retailers and service industry businesses are more likely to offer non-tiered customer loyalty programs, in which members are rewarded with frequent, but not increasing rewards, such as “buy 10 get one free.”

This research investigated if those non-tiered customer loyalty programs actually do what they are designed to do.

The study to be published in the June issue of the INFORMS journal Marketing Science, “Can Non-tiered Customer Loyalty Programs Be Profitable?”, is authored by Arun Gopalakrishnan of Rice University, Zhenling Jiang of the Wharton School of Business at the University of Pennsylvania, and Yulia Nevskaya and Raphael Thomadsen of the Olin Business School at Washington University in St. Louis.

The authors found that non-tiered customer loyalty programs increase customer value by almost 30% over a five-year time period. They discovered that the program’s effectiveness is not so much through increased spending per transaction or frequency of purchasing but rather through the reduction of attrition. In other words, the chief benefit is that the customer loyalty program reduces customer fall-off and turnover.

“We found that a non-tiered customer loyalty program’s reduction in attrition accounts for more than 80% of the program’s total lift or success,” said Thomadsen. “On the other hand, increased frequency accounts for less than 20% of the program’s lift or effectiveness.”

Jiang added, “One of the more interesting findings was that the impact of the loyalty program does not necessarily contribute to increased spending per transaction or increased frequency of transactions. Rather, the benefit to the business is creating more sustainable and lasting relationships with customers.”

To conduct their research, the authors worked with a company to collect data of more than 5,500 new customers who first started purchasing from that company in the same three-month period. This helped to ensure that the customers were comparable in terms of the amount of time they had to become acquainted with the selling firm. For the next 30 months, the researchers collected all subsequent transaction data from those consumers. During that period, a non-tiered customer loyalty program was introduced.

In the process, some of these new customers were automatically enrolled into the loyalty program. This helped researchers better gauge pre-program visit frequency and spending and then compare it to post-enrollment visit frequency and spending. “We were able to analyze the behaviors of consumers absent a customer loyalty program, and then after the rollout of the program,” said Nevskaya. “We evaluated frequency and actual spending amounts, and whether customers come back for repeat transactions.”

Gopalakrishnan summarized, “In the end, the primary value of a non-tiered customer loyalty program is not a means to increase frequency or spending. It’s a way to nurture a long-term and lasting relationship with the customer to reduce the defection of loyal customers over time. Non-tiered loyalty programs may provide psychological benefits that help cultivate such loyalty.”

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