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5 Things to do to grow your business this 2021

Whether you’re starting out or looking to expand your business, here’s what you need to know to ensure you keep your business afloat.

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Photo by Claudia Schmalz from Pexels.com

Small businesses are among the hardest hit as the health crisis continues to cause economic uncertainty in the country. With the country nearing into a year-long lockdown and keeping up with restrictions, small businesses owners have continued to innovate and work through the challenges, venturing their presence onto online platforms. The convenience of learning how to start a business from the confines of your home, and with the help of other business owners willing to lend a helping hand, has created a space for SMEs to flourish during the pandemic. 

Whether you’re starting out or looking to expand your business, here’s what you need to know to ensure you keep your business afloat.

1. Have a business plan backed-up by research

Before achieving a specific goal, one must always have a general plan to follow – even if this happens to change along the way. Create a business plan as it will help guide for short-term and long-term objectives. With this, it is best to map out main goals for the brand and how those goals can be achieved rather than venturing unprepared. 

Glyza Go, owner of Get Celeste jewelry shop, has no business background and had to learn the ins and outs of handling her own company. Aware of the risks in entering the business world, she found her safety net in partnering with Lazada. 

“I have failed a lot of times in handling a small business but it did not stop me, especially when I decided to partner with Lazada. The tools and webinars helped guide me through my business journey. You can learn so much about selling on Lazada, as well as hear many inspiring stories from other business owners on the platform. Their advice is actually something I still use up to this very day.” 

Glyza Go, owner of Get Celeste jewelry shop, has no business background and had to learn the ins and outs of handling her own company.

2. Create a financial plan

Financial planning is one of the most important steps you should take into consideration when prepping for any business. Running a business requires many resources, which is why it’s important to know how much and what you need to invest before you even start. The financial plan serves as a guide to help navigate throughout a business journey; taking note of significant milestones on the path to achieving a profitable growth. This is important as it can serve as safety net for any unforeseen issues and challenges in the long run.

Kiriko’s Koleksiyon owner Jeffrey Ligutom started his businesses out small, signing up on the platform with only five stocks per item listed on his store. His product offerings include mugs and cups, casual wear and formal barongs. “I wanted to test the waters and see how my business would do,” says Jeffrey. 

As his sales grew, he used his earnings as capital to procure more stocks and expand his product offerings. Today, Jeffrey now has well over a hundred stocks per item in his store inventory.

3. Choose the right product that will stand out

With the wide plethora of product assortment currently being sold online, stores on eCommerce platforms need to highlight key differentiating points. Understanding the needs of consumers and the market will drive stronger innovation on products and the overall business. Business owners should do research, create surveys to find out what products sold are unique and tangible, and caters to a specific consumer need and demand.   

Cely Sy, entrepreneur behind food brand Kenkobei, noticed that instant pancit canton and ramen noodles are quite popular with Filipino foodies. 

“Filipinos love the convenience of having instant noodles. It’s a quick and easy fix that’s both yummy and affordable. But Filipinos also consider rice as a main staple and I thought, how could I marry a little bit of these elements together? And from there Kenkobei was born.”

Kenkobei onboarded on the platform last January 2020, offering a vast range of filling ready-to-eat rice meals, conveniently packaged and ready to serve after just adding hot water. They currently offer a variety of flavors such as braised beef, kung pao chicken and more. 

“It was a hit as it brought together two things Filipinos loved – the ease and convenience of having their favorite rice meals on-the-go.”

4. Choose an effective online location

Knowing where your store’s online location will be the next step. Lazada is the leading online eCommerce platform in the country, opening up businesses to millions of users nationwide. Lazada’s technology offers sellers Along with this, they offer fast and reliable shipping couriers to assure your customers that each product is treated with the utmost care from the facilities to your doorstep. 

Lazada has been beneficial for many, for instance.

Adrian Reyes, owner of Moonscape MNL, joined Lazada in 2017. 

For Winnie Wong, CEO of The Everyday: “Being on Lazada made things a lot easier for us – with Lazada helping us with certain aspects such as with logistics and customer service, we can put our focus on other aspects of our businesses such as expanding our product line.”

Meanwhile, Charisma Sun, owner of Coco Factory, also harps on the reliability of Lazada when it comes to assuring her customers’ orders are fulfilled and delivered to their doorsteps. “Failed deliveries are a reality across different platforms, but on Lazada I’m more confident that the order gets to my customers in good condition.”

Charisma Sun, owner of Coco Factory, harps on the reliability of Lazada when it comes to assuring her customers’ orders are fulfilled and delivered to their doorsteps.

5. Consistency and Excellent Customer Service

Being consistent allows businesses to build trust and credibility with consumers and will prove beneficial in the long run when done right. Consistency applies to both the initial business strategy and implementation. There is nothing consumers value more than great customer service – being able to address all concerns and inquiries, and ensuring a seamless end-to-end fulfillment, to provide a memorable and customer experience all throughout. Keeping up with high quality customer service can help retain existing customer base, while also attracting new customers – a key in sustaining business growth.

Due to the pandemic, Glyza was one of the many business owners who decided to enter the world of eCommerce through the Lazada platform. As a one-woman team and with limited resources at hand, she needed an extra helping hand to sell and curate her jewelry pieces.

As Glyza celebrates opening her own humble office last November due to the increase of her Lazada sales, she admits that it has not always been an easy journey for her. “To other sellers looking to go into selling online, do not be afraid to fail! Every time you fail, treat it as a learning process and always give nothing but your best. You may have a few to no orders today, but tomorrow is another day.”

Want to more about growing your business on Lazada? Visit www.lazada.com.ph/sell-on-lazada to know more.

Strategies

4 Keys to a successful side hustle

Most part-time small business owners get started because they want extra income, low-risk wages, flexibility and the opportunity to contribute to the common good. However, these benefits are not enjoyed evenly across the many different types of businesses you may be considering.

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Photo by Annie Spratt from Unsplash.com

Deciding to join the leagues of entrepreneurs launching a part-time small business can be a major personal and professional step. It’s a way to stretch your creative muscles, build new skills, earn extra income from home and potentially unlock additional possibilities for you and your family in the future. It’s also a significant investment of your time and talents, which is why it’s important to choose the right “side hustle” for you.

Most part-time small business owners get started because they want extra income, low-risk wages, flexibility and the opportunity to contribute to the common good. However, these benefits are not enjoyed evenly across the many different types of businesses you may be considering.

Learn to ask smarter questions about these highly sought-after benefits to make sure you find the right fit for you and your family:

1. Extra income.

Many people seek a side job with a specific, money-oriented goal in mind. That can be increasing the monthly household income, saving toward a down payment for a new home or going on a vacation. In order to make the income you want, it’s important to look at how much you can expect to earn on an ongoing basis. Look for a side gig that solves daily problems around necessities like cooking or eating to ensure your services are in-demand year-round.

2. Low-risk wages. 

The ideal side job is easy to start without heavy investment or training. An independent consultant business, for example, can provide low start-up costs, easy ways to join and the built-in appeal of an already established brand, so you can get to earning extra income faster. Before jumping on board, take time to learn the start-up costs associated with any part-time gig and how long it will take you to learn the necessary skills to recoup your investment.
“Starting a business can be a very expensive thing,” Pampered Chef consultant Rachel Hanson said. “I was looking for something that was affordable and gave me everything I needed to get started.”

3. Flexibility and family time.

Being your own boss allows you to decide when you will work and when you won’t, but some side gigs require work during “high-traffic” times that can detract from the freedom you are seeking. Be sure to pick a side hustle that fits your schedule and can be done at any time – or even from the comfort of your own home – if flexibility is important to you.

4. Work with purpose.

If you get your drive from a powerful sense of purpose, like improving people’s health or bringing families together, a side job that makes an impact is likely to give you the job satisfaction you need to succeed long-term. There are many franchise and direct-sales businesses that have strong charitable partnerships so you can give back locally while you earn extra cash. Beyond charitable work, look for roles where you are teaching important skills or solving common problems for your customers, beyond simply selling products.

Learn more about opportunities for creating your own part-time business at pamperedchef.com/be-a-consultant.

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Strategies

Considering franchising to open your biz

Opening a franchise allows you to enjoy the freedom and flexibility of making your own business decisions and being your own boss, while working toward your goals of personal and financial independence at your own pace.

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Photo by @cyzx from Unsplash.com

Creating a business from the ground up is no small endeavor. From planning to financing to putting standard business services in place, there’s a lot to tackle. All of that is in addition to operating the day-to-day business.

To overcome these obstacles, franchising is an ideal solution for many aspiring business owners. It provides the advantages of business ownership, but with the added support of a recognized brand and an established method of doing business. Partnering with a franchise like The UPS Store offers numerous benefits.

Flexibility.

Opening a franchise allows you to enjoy the freedom and flexibility of making your own business decisions and being your own boss, while working toward your goals of personal and financial independence at your own pace.

Start-up resources.

Getting a new business off the ground requires a wide range of activity, from site selection and lease negotiation to hiring and training staff. A franchise can help you navigate these early decisions and needs with a deep pool of experience and knowledge to help overcome the hurdles you may encounter.

Training. Even a well-educated business owner has room to learn. With a franchise, you have the opportunity to receive in-depth training in areas such as business operations, technical systems, human resources, marketing and financial management.

Networking opportunities.

Connecting with other franchisees at area meetings, regional conferences and national conventions helps you stay informed of industry trends, discover new tools and resources, and develop lasting relationships with fellow franchisees. The result is a peer group that has intimate knowledge of your business model that can serve as a valuable resource as your business grows.

Product development.

Part of developing your business is understanding your customers’ needs and introducing new products and solutions. As a franchise owner, you can contribute insight to the process but focus on running your business while development experts dedicate themselves to researching and innovating new products and services that can help you better serve your customers.

Marketing support.

Many franchises conduct national advertising campaigns to build brand awareness, while regional efforts and local store marketing can build excitement in your market. A layered marketing plan extends the reach of your marketing budget and lends credibility to your business.

Financing assistance.

Funding your franchise according to your unique goals and background can help eliminate many of the financial pitfalls that those without experience or industry expertise may encounter.

Learn more about franchising and the options available to aspiring small business owners at TheUPSStoreFranchise.com.

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Strategies

5 Tips for creating a business plan

Once you’ve settled on a business model that meets your needs, developing a business plan is an essential next step.

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Photo by William Iven from Unsplash.com

Once you’ve settled on a business model that meets your needs, developing a business plan is an essential next step.

These five tips can help you get started:

1. Think long-term.

A solid business plan should account for your start-up, of course, but also the longer range future of your operations. Consider how you want your business to look five years down the road. Create goals and build in milestones to chart your progress on that long-term path.

2. Write it yourself.

No one can embrace your vision as completely as you can and developing the plan yourself gives you a deep understanding of every aspect of the business, which is essential for good management. Even if you hand over certain responsibilities down the road, being aware of each aspect of your business can make you a stronger, more successful leader.

3. Review the plan over time.

Know that time brings change. The business climate and other variables that influenced your original plan will likely shift over the course of your ownership. That’s why it’s important to revisit your plan at least annually to ensure your original roadmap is still on the right track strategically.

4. Share your plan with others.

Inviting input from an adviser or experienced friend or colleague is a great way to spur new ideas and identify potential problem areas. Be sure you’re prepared to accept constructive criticism to help shape the best possible business plan.

5. Stick to it.

After all the sweat equity you invest in creating your business plan, the worst thing you can do is allow it to collect dust on a shelf. Use the plan to guide you in launching and growing your business. When business is booming and you’re too busy to think strategically, you’ll be grateful to have a well-conceived plan to rely upon.

Learn more about franchising and the options available to aspiring small business owners at TheUPSStoreFranchise.com.

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