Ethical Biz

Epson research highlights significant gap between perceptions of climate change and severity of the emergency

Individually, people are taking their own actions to mitigate the climate emergency. The study suggests that more people are walking or cycling more often (63.8%), reducing plastic use (67.5%) and improving recycling habits (57.3%).

Published

4 years ago

September 29, 2021

KickstartMag Staff

The Southeast Asia (SEA) region is facing a potentially damaging gap between climate reality and people’s understanding of its catastrophic effects, according to the results of its Climate Reality Barometer from global technology leader, Epson. The survey captures global experiences and perceptions of climate change from 15,264 consumers across Asia, Europe, North America and South America.

Timed to help frame discussions at the upcoming COP 26 in November 2021, the goal of the Epson Climate Reality Barometer is to raise greater public awareness of climate change impacts, influence transformative business decisions, and better inform policy makers.

Reality Deficit: The Gap Between Perception and Climate Reality

The recent Intergovernmental Panel on Climate Change (IPCC) report noted that cities intensify human-caused warming locally, and further urbanisation together with more frequent hot extremes will increase the severity of heatwaves. Despite this, well over half (56.4%) of people surveyed as part of the Epson Climate Reality Barometer in Southeast Asia, are optimistic that we will avert a climate disaster in their lifetime.

For those who are optimistic, the most popular reasons supporting this optimism is the belief that people are more aware of climate change dangers (35.8%) and the opportunity to use science and technology to solve problems (29.2%).

On the other hand, just 15.7% were pessimistic that they will avert a climate disaster in their lifetime. Overall, the majority of those who are pessimistic are driven mostly by a belief that people are not aware of climate change dangers (41.4%) or a feeling that there’s a lack of government action (22.4%).

Reality check: Where we are today

The study suggests that optimism may be the result of a failure to recognise climate change and, therefore, its scale. In Southeast Asia, some of the top events most associated with climate change include more flooding (80.4%), wildfires (79.7%) and higher temperatures (79.2%), extreme weather (77.5%), and rising sea levels (73.1%). At the same time, the least associated with climate change are insect outbreaks (49.2%), thawing permafrost (53.4%), mass migration (60.5%) and more deaths in cities because of heat waves (64%).

Siew Jin Kiat, Regional Managing Director of Epson Singapore (SEA Headquarters), said: “As the climate emergency unfolds before our eyes, it is of real concern that so many people in our region fail to recognise its existence. This is a wake-up call for us to act together and act fast. The pressure is on for governments, businesses and individuals to work together to make decisions and inspire the rapid action needed to mitigate climate change.”

Reality responsibility: Who should take actions

Many see the responsibility to tackle the climate emergency belonging to state and industry actors. Of those surveyed, nearly a third in Southeast Asia (32%) believe governments and 14.7% believe businesses are “most responsible for tackling the climate emergency” – with 2.8% not believing in climate emergency.

That said, there is evidence that the idea of personal and collective responsibility is widely held too. Encouragingly, respondents in Southeast Asia (27.5%) see that they are personally “most responsible”, while almost one in five (19%) believe that we are all responsible – with action incumbent on governments, businesses and individuals alike.

Reality action: Individual steps

Despite this, there are still gaps in terms of what people are willing to do, which will be important in reaching net zero targets at a global and national level. While there is openness in Southeast Asia to adopt new behaviors like switching to an electric vehicle, installing solar panels and switching to renewable energy; reducing international travel for business and leisure and adopting a plant-based diet are some behaviors that respondents indicated more resistance towards.

Business reality: The time to act is now

All in all, the Epson Climate Reality Barometer and its discovery of the Climate Reality Deficit shows that there is a long way to go if we are to take the fundamental actions necessary to avert irreversible climate change. Greater understanding and collective endeavour, however, will enable and empower rapid action.

Companies can empower other businesses and consumers with sustainability supporting innovations. At Epson, this has seen the development of, for example: initiatives to reduce customer impact through the use of highly energy efficient PrecisionCore Heat-Free technology; and R&D into environmental technologies such as naturally derived (non-plastic) materials.

Beyond product and materials innovation, businesses can make a big difference by promoting and demonstrating climate responsibility. Epson carries this forward by: transitioning to 100% renewable electricity and engaging with initiatives such as the RE100 renewable energy project; working to close the resource loop for example, by promoting product refurbishment and reuse; and engaging in high impact partnerships such as its work with National Geographic to promote protecting permafrost through the Turn Down The Heat campaign.

Yasunori Ogawa, global president of Epson, commented: “The discovery of the Climate Reality Deficit shows that awareness coupled with action, will be critical to tackling the emergency. Epson’s goal is to bring this awareness and the technologies needed — by our company, other businesses and consumers — to action transformational change. Sustainability is central to our business plan and backed by significant resources — because while we know there is a long way to go, we believe we can build a better future.”

Related Topics:corporate social responsibility environmentalism sustainability

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Cebu Pacific Catering Services (CPCS) committed to sourcing 100% cage-free eggs across its operations by 2030

The company’s commitment follows similar pledges by major airline caterers worldwide, including its partner Cathay Pacific Catering Services in Hong Kong, demonstrating a coordinated industry shift toward more responsible sourcing practices.

Published

2 weeks ago

May 6, 2025

KickstartMag Staff

Cebu Pacific Catering Services (CPCS) won praise from international NGO Lever Foundation for committing to sourcing 100% cage-free eggs across its operations by 2030. This commitment aligns CPCS with a growing movement among international airline caterers to advance animal welfare standards in their supply chains.

“Our commitment to sourcing 100% cage-free eggs by 2030 reflects CPCS’s dedication to aligning with global sustainability standards while maintaining the highest quality in airline catering,” said Sherwin B. Olivar, General Manager at Cebu Pacific Catering Services Inc. “This initiative represents an important step in our ongoing efforts to implement responsible sourcing practices that meet international standards.”

A joint venture between MacroAsia Corporation, Cathay Pacific Catering Services of Hong Kong, and MGO Pacific Resources Corporation, CPCS prepares over 2000 meals daily for International flights at Mactan-Cebu International Airport. The company’s commitment follows similar pledges by major airline caterers worldwide, including its partner Cathay Pacific Catering Services in Hong Kong, demonstrating a coordinated industry shift toward more responsible sourcing practices.

“CPCS’s full transition to cage-free eggs demonstrates its strong leadership in sustainability within the airline catering sector,” said Robyn del Rosario, Sustainability Program Manager at Lever Foundation, which worked with the company on developing its new commitment. “Their decision will influence regional supply chains and show how international partnerships can drive positive change in the aviation services industry.”

Cage-free egg production, in which hens are given the freedom to move in open indoor environments, improves animal welfare and significantly lowers food safety risks compared to caged egg production. Exhaustive research by the European Food Safety Authority found that cage-free egg farms are up to 25 times less likely to be contaminated with key strains of salmonella than caged egg farms. The production of caged eggs has been banned across Europe, as well as in the United Kingdom, Canada, New Zealand, Bhutan and parts of India, Australia and the United States. An increasing number of consumers have also been leaving eggs off their plate as the best way to help laying hens.

Ethical Biz

PepsiCo continues its plastic waste diversion with Loop Lokal program in PH

pep+ aims to drive action and progress across three key pillars—Positive Agriculture, Positive Value Chain, and Positive Choices—bringing together PepsiCo’s efforts under a comprehensive sustainability framework.

Published

2 weeks ago

May 6, 2025

KickstartMag Staff

PepsiCo continues to proactively find solutions to address plastic waste and invest in solutions that benefit communities and the environment. In 2024, as part of its broader pep+ (PepsiCo Positive) ambition to drive sustainable change across its value chain, PepsiCo joined hands with Evergreen Labs Philippines to support solid waste collection and diversion efforts through its Loop Lokal program—strengthening local systems and advancing progress toward a circular economy.

“Plastic waste is a complex challenge, and addressing it requires steady, collaborative effort. Through our partnership with Evergreen Labs, we’re taking a practical step to strengthen local waste systems while avoiding harmful practices like open burning or co-processing. Instead, we’re supporting a model that upcycles plastic waste into something of value—driving better environmental outcomes and meaningful impact for local communities,” said Aditya Ahuja, General Manager, PepsiCo, Malaysia and Philippines (Foods).

In 2024, the Loop Lokal Program was launched across Metro Manila, Cavite, Laguna, Cebu, Iloilo, and Guimaras Island, activating 11 communities and diverting over 180 metric tons of plastic waste. The program validated the effectiveness of a bottom-up, community-driven recycling model that empowers local government units (LGUs) and residents to expand existing environmental programs with targeted support from the private sector. By alleviating the financial burden of incentivizing community participation, the model promotes shared responsibility and demonstrates a scalable, replicable solution for a broader environmental impact.

A critical component of the Loop Lokal Program is PepsiCo’s investment in strengthening sorting and segregation infrastructure, particularly at the Materials Recovery Facility (MRF) in Biñan City, Laguna. Previously operating at limited capacity, the Biñan Ecopark is now being transformed into a hub suited for growth—with our investment enabling the addition of advanced equipment, including the installation of a mechanized sorting line, baling machine, and plastic crushing equipment. These enhancements aim to improve the site’s operational efficiency, streamlined material flow, and increased its capacity for pre-processing and recovery.

This infrastructure investment drives market efficiency by reducing leakages in the waste value chain and laying the groundwork for a replicable, scalable model of municipal waste recovery. Most importantly, it strengthens the collection and diversion infrastructure needed for the Philippines to meet its increasing targets under the Extended Producer Responsibility (EPR) law.

Across the 11 communities, Evergreen Labs Philippines implemented a range of community-centric engagement activities—from offering food incentives for plastic donations to partnering with LGUs and local organizations to strengthen existing waste diversion systems. The collected plastic waste was processed by local partners and upcycled into boards, lumber, and bricks—products that are now being used and sold locally, creating livelihoods and keeping value within the community.

“Funding from companies like PepsiCo makes it possible for us to design models that directly engage communities in sustainable waste management and environmental conservation. These efforts generate livelihoods, strengthen government systems, and ultimately keep tons of plastic waste out of our oceans and landfills,” shared Erica Cardoso, Managing Director of Evergreen Labs Philippines.

The Loop Lokal Program between Evergreen Labs Philippines and PepsiCo is slated to continue in 2025.

Ethical Biz

Watsons joins forces with customers to offset 4,000 tons of CO2 to fight climate change

For every purchase of selected Watsons Sustainable Choice products, the company aims to offset over 4,000 tons of CO2 emissions.

Published

2 weeks ago

May 6, 2025

KickstartMag Staff

On Earth Day, Watsons, the flagship health and beauty brand of AS Watson, announces an expanded partnership with ClimatePartner to enhance its carbon compensation initiative. For every purchase of selected Watsons Sustainable Choice products, we aim to offset over 4,000 tons of CO₂ emissions.

Inspiring Customers to Choose Wisely, Live Sustainably

To meet the growing customer demand for Sustainable Choices products, Watsons launched its carbon compensation initiative with ClimatePartner in 2023, initially featuring 7 product ranges. Now, this effort is expanding to include 30 product ranges, further advancing our unwavering commitment to sustainability. The initiative is launched at Watsons O+O (offline plus online) stores throughout Hong Kong, Malaysia, Philippines, Taiwan, Thailand, Singapore, Vietnam, Indonesia, Turkey, and GCC markets.

Watsons is committed to offering more sustainable products while ensuring that every purchase makes a meaningful and impactful difference. In addition to ongoing reforestation efforts in Rimba Raya, Indonesia^[1], Watsons is focusing on crucial afforestation in Dingxi, Mainland China^[2] — an area affected by desertification, droughts, and severe soil erosion. This initiative involves planting native tree species, selected for their resilience in semi-arid conditions, with the goal of transforming degraded farmland into thriving forests.

Beyond environmental benefits, the initiative creates employment opportunities for local residents in tree planting and forest maintenance, with a significant portion of roles filled by women, promoting gender equity and empowering local communities.

Since its launch, the initiative has been well-received by customers and has garnered positive feedback.

Laine Molina, a customer from the Philippines, shared, “ I love how Watsons makes recycling so easy and rewarding. Dropping off my empty bottles during my regular shopping trips has become a habit. It’s great to know that my small actions contribute to a cleaner environment, and the shopping vouchers are a nice bonus!”

Nicole Espinase from the Philippines added, “Choosing Watsons’ Sustainable Choices products just makes sense. It’s an easy way to be more mindful of what I buy without sacrificing quality. I like knowing that even small changes in my routine can make a difference, and it feels good to support brands that care about the environment too.”

In the Philippines, Watsons not only empowers customers but also supports the global sustainability campaign through its Go Green Living initiatives, which actively engage employees in hands-on environmental action. As part of these efforts, Watsons Philippines has planted over 5,800 trees during eco-tours and collected more than 30 sacks of trash and scrap wood during international coastal cleanups, helping prevent marine pollution and protect biodiversity. These local efforts demonstrate how Watsons also contributes to climate action through community-driven, employee-led programs that reflect the organization’s broader commitment to sustainability.

Inspiring customers to choose Sustainable Choices products is a vital step towards combating climate change and preserving the biodiversity that sustains us all. Together, we can create a ripple effect of positive change, shaping a brighter, greener future for generations to come. This Earth Day marks another significant milestone in Watsons’ journey toward climate action, empowering customers to Look Good. Do Good. Feel Great.

[1] https://projects.climatepartner.com/en/1064

[2] https://projects.climatepartner.com/en/1463