Connect with us

Tech & Innovation

Account protection essential in avoiding phishing attacks

To protect yourself, you must scrutinize the details of the post, such as spelling, grammar, and even the links posted, as suspicious-looking details almost always leads to unscrupulous activities online. 

Published

on

More often than not, phishing is likened to a simple hacking. However, it is more than that. These attacks can be avoided when people know and understand what data should be protected.

“Data is like gold we need to protect, especially for professionals and businesses,” Jaypee Soliman, UnionBank VP/MSME Segment Head, mentioned as he talked about phishing at the ACACI PH 37th Annual National Convention, Technical Session 5: Prevent Cyber-Attacks: What Accounting Professionals Need to Know.

Phishing is defined as “a fraudulent practice of sending e-mails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers.” In reality, fraudsters are “pretending to be from huge companies, and that they need your personal information. Once you have given usernames or passwords, they have several ways to hack into your accounts.” 

For example, phishing can happen through compromised emails. Fraudsters can easily get your passwords that allow them to go through your sensitive information or files. Usually, the same password is used for mobile banking. Thus, when they pose as bank representatives and convince you to give your OTP, they now have access to your online banking accounts.

Phishing has evolved greatly in this age of social media. It is no longer limited to emails as it can be done through popular sites like Facebook, Instagram, or Twitter. These can be through bogus promos or ads that you come across as you scroll your timeline. To protect yourself, you must scrutinize the details of the post, such as spelling, grammar, and even the links posted, as suspicious-looking details almost always leads to unscrupulous activities online. 

Scammers also do phishing through SMS or “smishing” and Voice calls or “vishing”. In these, they try to attack your emotions — either scare you or guilt you into giving up your sensitive financial details. They convince you to act urgently and disclose you card or banking details, pretending that someone is trying to make an unauthorized transaction using your card or bank account. 

Smishing often happens with a fraudster sending a message with a clickable URL. When clicked, these links direct you to a website prompting you to enter your details, including sensitive ones. Once done, cybercriminals can now use these to access your accounts and steal money or more data. 

Soliman walked through the steps that professionals and businesses should know to avoid falling victim to these phishing attacks. 

1. Understand the entry points or gateways where fraudsters can get in, such as an email. Each and every access point is a potential entry point of threats.

2. Have an early detection system. Depending on the strategy of the company, it can be an internal communication system where threats are recognized. 

3. Have a response mechanism. This may vary depending on what industry the company belongs to. 

4. Have a solid communications system. This helps get information about potential threats inside the company that also extend to the customers.

5. Have a recovery plan. This is your strategy on how to treat intrusions, how to block or even eliminate these threats.

Soliman also recommends the following:

  • Don’t share sensitive info to other people;
  • Think before you click;
  • Enable multifactor authentication 
  • Don’t use the same passwords across platforms and emails especially for mobile banking;
  • Choose a reputable email provider;
  • Only shop in reputable sites;
  • Keep your devices and software updated

In addition, to monitor if data has leaked out of your accounts:

  1. Check if your e-mail is compromised thru https://haveibeenpwned.com/ 
    • See the sites or apps where your information is compromised
    • If there are any, best thing to do is change passwords
    • Or even delete or deactivate apps or software you do not use anymore
  2. Check all your online accounts
    • Check your recent activity, or log-in activity
    • If there are irregularities, respond right away by calling the platform to block devices using your account 

Tech & Innovation

Social media can be a lifesaver for international new ventures

Newly established international firms and start-ups with limited resources can effectively use social media to learn about their new foreign markets and customers in a fast and inexpensive way.

Published

on

The use of social media can be beneficial to international new ventures and help them to survive. This is according to a study – Early Internationalization in the Digital Context: A Capabilities-based Approachfrom the University of Vaasa, Finland, which also showed that newly established international firms and start-ups with limited resources can effectively use social media to learn about their new foreign markets and customers in a fast and inexpensive way.

For any international new venture, acquiring enough foreign market knowledge can be a matter of life and death. According to Emmanuel Kusi Appiah’s doctoral dissertation, an international new venture can use social media, and then employ ambidextrous learning in its knowledge development process. Ambidextrous learning means using two diverse ways of learning: exploratory learning and exploitative learning.

Exploratory learning helps the company to discover new threats and opportunities in its environment. Exploitative learning, on the other hand, utilises the current market information the firm already has.

“A company can use social media for exploitative learning, but also for exploratory learning to survive in foreign markets. The company can also switch between these two approaches,  according to the situation and company strategy. The use of social media has a positive impact on ambidextrous learning,” says Emmanuel Kusi Appiah.

Firms can benefit from social media platforms like LinkedIn and Facebook in their networking efforts. In addition, social media tools such as Buzzsumo, Tagboard and AgoraPulse can provide the necessary knowledge about customers, competitors, and existing and new markets, thereby reducing the difficulties a new firm would otherwise face in foreign markets. Acquiring knowledge is usually more difficult when a firm is new, especially if it is new and foreign.

Ambidextrous learning can help firms to combine new external knowledge with existing knowledge and prevent inefficiency and short-sightedness. It can also help firms to achieve a sustainable competitive advantage.

Emmanuel Kusi Appiah reminds us that applying ambidextrous learning is not straightforward. Entrepreneurs and companies that are planning to move into a new market internationally need to understand the drivers and mechanisms that support ambidexterity. The dissertation provides valuable information regarding this aspect.

Continue Reading

Tech & Innovation

Eastern Communications announces holiday deals

Bounce back and spur productivity with Eastern Communications’ special limited-time offers, featuring its reliable Fiber1 and Internet Direct Service (IDS) connectivity solutions paired with exclusive promos and freebies for new subscribers.

Published

on

The holiday season is right around the corner and it is the busiest time for many enterprises, catching up with the demand of customers. While there have been ups and downs that helped strengthen various sectors, businesses have gradually returned to normalcy in their day-to-day operations.

With the steady demand for connectivity and ICT solutions in the new normal, premier telecommunications company Eastern Communications treats SMEs with its latest holiday deals to help them further emerge in the most anticipated season of the year.

Bounce back and spur productivity with Eastern Communications’ special limited-time offers, featuring its reliable Fiber1 and Internet Direct Service (IDS) connectivity solutions paired with exclusive promos and freebies for new subscribers.

Business Boosters

Recommended for retail and e-commerce start-ups and SMEs, Eastern Communications offers Business Boosters to new subscribers of the Eastern Fiber1 or IDS Select plan until December 31, 2022. Aside from the high-speed internet service, businesses are eligible for up to Php3,000 worth of Lazada Gift Cards. With these gift vouchers, you can now check out the business devices on your wish lists!

Festive Freebies

They say great things come in threes! For businesses in Metro Manila, new Eastern Fiber1 subscribers can choose this promo to receive exclusive freebies such as three months of free monthly service fee, a Microsoft Surface Laptop, and a Sophos Intercept X Endpoint Security License.

This promo is recommended for emerging companies that have plans for expansion. With integrated ZTNA and a world-class next-generation endpoint product, the free Sophos Intercept X Endpoint Security Solution is perfect for remote working setups. Don’t miss out on this exclusive holiday promo until December 31, 2022 only.

Empowering business to emerge from the pandemic, Eastern Communications has been reaching out to support SMEs throughout the year with its expansion efforts, promotions, and award-winning E-Huddle webinars, and aims to continue doing so in 2023.

For more information about Eastern Communications’ products and services as well as promos, visit www.eastern.com.ph/ or call 5300-7000 (Metro Manila) or 0919-081-7788 & 0917-300-7788 (Regional).

Continue Reading

Tech & Innovation

Food advertisements on Twitch can lead to cravings, purchases

Fifteen percent of study participants reported experiencing cravings of products they saw advertised on Twitch, and 8% reported buying the advertised products.

Published

on

Food advertisements on social media are pervasive, but research has not yet comprehensively documented the effects of these ads on adolescents and young adults. A new study by researchers at Penn State and Dartmouth College found that advertisements on the social media platform Twitch can lead to cravings for and purchasing of nutrient-poor foods like candy and energy drinks among some adolescents and young adults.

Twitch is a streaming platform that allows viewers to have conversations while sharing a common video feed. It offers channels across a broad range of topics including travel, sports, food, art and music. But videogame play is the original — and by far most common — use of the platform.

The use of Twitch is growing rapidly, with over six billion hours of content viewed on the platform during the first three months of 2021. This represented a 97% increase over the same period in 2020.

“People can be baffled by Twitch, but anyone old enough to have played home videogames as a teenager likely had a similar experience,” said Travis Masterson, assistant professor of nutrition, Broadhurst Career Development Professor for the Study of Health Promotion and Disease Prevention, and co-author of the research. “You would go over to a friend’s house after school, or on Saturday morning, and if they were trying to get through a particularly tough part of a videogame, you might sit and watch them play. The videogame was an excuse for a conversation. This was certainly true for me. Twitch offers the same opportunity to hang out in a community with your friends, but now it is all online.

“Endorsement deals on Twitch can be worth many millions of dollars, and younger people — who are always attractive to advertisers — are moving their eyeballs away from television into these more interactive forms of entertainment, often to Twitch specifically,” added Masterson.

The researchers noted that, as the popularity of Twitch increased, advertising for nutrient-poor foods like candy and energy drinks became more common on the platform. The research team, which included Jennifer Emond, associate professor of biomedical data science and pediatrics at Dartmouth’s Geisel School of Medicine, and Catherine Pollack, Emond’s former graduate student, wanted to understand how advertising on Twitch affected the cravings and purchasing habits of viewers.

The team recruited 568 Twitch users through Reddit. Participants were predominantly male and either non-Hispanic White or Asian. Using three existing instruments for measuring food cravings, the researchers sought to understand whether they could predict which people were more susceptible to food advertising.  

In a publication in the journal Public Health Nutrition, the researchers demonstrated that some Twitch viewers are more likely than others to remember, crave and purchase brands that they see advertised on the streaming platform. The researchers also found that three questions from an instrument called the External Food Cue Responsiveness inventory could help identify members of this “highly susceptible” group. Highly susceptible viewers endorsed the statements, “I want food or drinks that I see others eating,” “I want to eat when people talk about food” and “I notice restaurant signs/logos.” 

Fifteen percent of study participants reported experiencing cravings of products they saw advertised on Twitch, and 8% reported buying the advertised products. Masterson said that the researchers were concerned that people who are highly susceptible to advertising and who spend multiple hours per day on Twitch could be prone to buying foods that undermine their health.

“In academic research, we are playing catch up with food advertisers,” Masterson explained. “Advertising is pervasive for a reason: It works, and companies understand how it works. People tend to understand that children are susceptible to advertising messages, but we often like to think that once we grow up and start making our own decisions, adults are immune to advertising’s power. But advertising didn’t grow to be a $100 billion-plus industry in the United States because it is ineffective. Advertising works on us, and on a subset of us, it is especially effective.”

Masterson added that academic researchers need to understand consumer behavior as well as advertisers, so that society can determine what advertising is or is not safe in different environments.

“This is a single study, and these results cannot be generalized to everyone, but the study still has broad implications,” said Masterson. “This research shows that some people are highly susceptible to advertising and that the External Food Cue Responsiveness inventory can help researchers identify those vulnerable people.

“I am a gamer. I am on Twitch and am part of these communities,” Masterson continued. “It bothers me when I am watching League of Legends, for example, and I see a branded candy ad in the middle of the game. It bothers me because I know that these ads affect people, including me. This work provides researchers with one tool for understanding who is most affected, and in the long run, that could promote greater health for gamers and everyone who is exposed to food advertising.”

Continue Reading
Advertisement
Advertisement

Like us on Facebook

Trending