Strategies
Add sorting your digital clutter to your New Year’s resolutions – Kaspersky
Cybersecurity company Kaspersky suggests adding another practical and smart resolution to your 2024 list: to protect your precious data by clearing your digital clutter!
Strategies
Tips that businesses should consider during the holiday shopping season
Highlight your strengths—whether it’s one-of-a-kind products, exceptional offerings, or a strong local connection. Design your holiday strategy around what sets you apart and amplify these messages through social media and your marketing materials.
BizNews
Women more likely to choose wine with feminine labels
The more strongly the participants identified with other women, a phenomenon called “in-group identification,” the greater this effect was. A feminine label also influenced their expectation that they would like the wine better.
BizNews
License to chill? Bond shows ‘regressive nostalgia’ can freeze a brand’s future
“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority of super-consumers. Brand stewards must not be swayed by these loud voices and become exclusionary.”
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BizNews3 days ago
Women more likely to choose wine with feminine labels
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BizNews3 days ago
The tourism industry’s path to success lies in ethical labor practices
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BizNews3 days ago
Not all ‘review bombing’ is bad for business
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BizListing3 days ago
Gingersnaps taps TikTok Shop to reach new heights in kids’ fashion
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BizNews3 days ago
Stress about personal finances may make leaders abusive in workplace
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Strategies3 days ago
Tips that businesses should consider during the holiday shopping season
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BizNews3 days ago
‘Jekyll and Hyde’ leaders do lasting damage, new research shows
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BizNews3 days ago
5 Trends shaping the future of online selling