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MJM Gold Jewelry fuels growth by venturing into TikTok Shop

Since joining TikTok Shop in February 2023, MJM Gold Jewelry has undergone a notable transformation. “The reach we achieved with the TikTok community is on a different level — MJM gained nationwide recognition, which we hadn’t been able to achieve before,” shared Jane Marella.

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Transitioning from ready-to-wear (RTW) garments to gold jewelry marked a significant shift for MJM Gold Jewelry. However, it was their venture into TikTok Shop last year that truly propelled the company to new heights.

Jane Marella, owner, and CEO of MJM Gold Jewelry, embarked on her entrepreneurial journey in 2014. Recognizing the shifting market dynamics, Jane pivoted her business to focus on crafting exquisite gold jewelry, thus laying the foundation for MJM Gold Jewelry’s success.

Leveraging TikTok Shop for Growth

Since joining TikTok Shop in February 2023, MJM Gold Jewelry has undergone a notable transformation. “The reach we achieved with the TikTok community is on a different level — MJM gained nationwide recognition, which we hadn’t been able to achieve before,” shared Jane.

Central to MJM Gold Jewelry’s success on TikTok Shop is its authentic engagement with the platform’s audience. Jane emphasizes genuine connection, treating customers as friends and engaging in meaningful conversations. This approach has fostered a sense of community around the brand, enhancing brand loyalty and customer engagement.

Maximizing Live Selling Capabilities

MJM Gold Jewelry capitalized on TikTok Shop’s live selling capabilities, which played a key role in their growth. According to Jane, TikTok streamlined the process for live selling and made it more efficient for sellers. With its broad market reach and extensive viewer base, TikTok provided MJM Gold Jewelry with a seamless platform to engage with its audience and showcase its collection of gold necklaces, earrings, and bracelets on live streams.

Continuing to utilize TikTok Shop’s features, MJM Gold Jewelry saw substantial progress. With a 39% Compound Monthly Growth Rate (CMGR) in livestream sales, their live sessions became must-watch events, driving sales and excitement among consumers.

As MJM Gold Jewelry’s reputation grew, so did its sales figures. From February 2023 to February 2024, the brand observed a significant increase in Daily Active Gross Merchandise Value (DAGMV) with a staggering 54.8x uplift. This uptick in sales reflected the brand’s ability to adapt and thrive in the digital landscape.

Empowering Local Businesses on TikTok Shop

“With the help of TikTok Shop, we’re able to join campaigns and receive support, as our live sessions, short videos, and products are highlighted there. TikTok Shop is the number one commerce platform here in the Philippines. So, we must keep up because, for us, TikTok has been the way to uplift our business. Our business made a complete 360-degree turn,” according to Jane.

As MJM Gold Jewelry continues to thrive on TikTok Shop, its success story offers valuable insights for local businesses, showcasing the potential for sustainable e-commerce growth through strategic engagement and authenticity on the platform.

To experience the collection of gold necklaces, earrings, and bracelets firsthand, visit MJM Gold Jewelry’s TikTok Shop storefront here.

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Vietnamese food in San Pablo City’s Pho Viet Nam

When we came across Facebook posts on Pho Viet Nam in San Pablo City in Laguna, we expected to encounter what was experienced in Vietnam (i.e. good food over so-so venue). We expected too much…

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If you’ve been to Vietnam, you’d know that some of the best places to eat at are in those neighborhood eateries; their versions of karinderya, in a manner of speaking, where locals prep good lutong-bahay Vietnamese offerings sans the classy places of expensive restos. Here, the focus is always the food, never the blings.

So when we came across Facebook posts on Pho Viet Nam, located somewhere in San Pablo City in the Province of Laguna, we sort of expected to encounter what was experienced in Vietnam.

@outragemag Looking for #Vietnam food while in #SanPabloCity in #Laguna? We #LGBT checked #PhoVietNam ♬ original sound – Outrage Magazine

Una, this is not the most accessible place even for those with vehicles from Metro Manila. This is because you still have to travel for over an hour (if you’re lucky traffic-wise), and spend on your gas and the toll and so on.

Note that when you’re also along Apolinario Mabini Street, the resto isn’t apparent. It is located at the back of another resto (Joy), so it is very easy to miss. There is, BTW, a small entry at the side of the resto, which leads to an outdoor parking space.

Ikalawa, the actual resto is cheap-looking – e.g. plastic décor, running lights here and there, and so on. Very karinderya; cheap karinderya, for that matter.

Ikatlo, the servers were okay naman; they knew what was on the menu, and – after making quick recommendations – kept you undisturbed to enjoy what you ordered. The orders took some time to be prepped, however; I was even able to order bad-tasting fries from the other resto due to the waiting time.

Ika-apat, how was the food?

Both the ₱245 Beef Noodle Soup and the ₱245 Seafood Noodle Soup weren’t bad naman; but they weren’t good either. You get enough properly-cooked meats, the noodles are sufficient, and so on. Taste-wise, though, they were bland, and no amount of the prepared condiments helped in changing the flavor.

The ₱190 Rice Paper Roll sufficed even if, by and large, it was tasteless. The saving grace: the satay dip since it was rich and nutty and all that.

The ₱160 Meatloaf and Egg Sandwich (the banh mi kep thit va trung) had enough meat naman… and yet was also bland.

Considering the asking prices of this place, you sort of expect a lot, too. Add to that the popularity of the place – e.g. look at all those who dine there, kinukuyog. Alas, the realities when already there are harsher.

Heading to San Pablo to check this place led us to the nearby Dagatan Blvd. surrounding Sampaloc Lake, a must-check place in these parts. So we sort of do not regret heading to San Pablo.

But buod: No, Pho Viet Nam is not worth the dayo; not worth for you to intentionally seek this place out. The food wasn’t bad. But it’s not great, or even good either. It just suffices. And so, particularly for non-locals, the additional expenses for the gas, toll, et cetera make going there not worth it… sorry.

But off we go for more LGBTQIA+ rampa…

Pho Viet Nam is located at 130 Apolinario Mabini Street, San Pablo City, 4000 Laguna.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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