As many businesses use social media to promote their products and services, these threats are relevant to an extremely large number of companies. To help them...
Brands may want to consider using design elements that encourage structured/unstructured perceptions of logos, products, product packaging, and retail store design if their brand is primarily...
The lesson for online marketplaces is that it is counterproductive to blindly adopt “faster is better” or “one-size-fits-all” approaches. Instead, companies should reevaluate their current practices...
Basically, the more workers felt that their organization’s resources were their own, the more likely they were to respond in the desired way.
Consumers are more likely to respond favorably to a discount celebrating a special day compared to the same discount with no link to a special day....
I a brand adequately addresses moderating factors, the potential benefits to consumers and marketers are considerable. These factors include consumer trust, brand authenticity, brand credibility, commitment...
As the industry paves for recovery, Ocean Suites Bohol Boutique Hotel is winning the hearts of local and foreign travelers, accommodating their various travel and lodging...
Although featured — or top — reviews on e-commerce sites can help cut down on information overload for customers trying to make purchasing decisions, too many...
Short positivity interventions can help employees make the best of their day and that employers and employees should consider incorporating more positivity into the workday.
Newly established international firms and start-ups with limited resources can effectively use social media to learn about their new foreign markets and customers in a fast...
