Symbols might be more easily remembered because they give concrete visuals to abstract ideas.
Crowdsourcing contests that limit the entries to professional creators but open the judging to crowd voting have the highest returns and lowest volatility in stock prices.
Advertised reference prices — even those exaggerated to unrealistic levels — have significant impact on consumer decision-making.
Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus
When manufacturers advertise their products as being low in fat, many consumers assume that they also contain less sugar. However, the sugar content of many low-fat...
The level of interactivity was connected to people’s privacy concerns. That has huge implications, not only for businesses using virtual try-on software, but also for businesses...
31.9% of shoppers made a complaint about the quality or speed of delivery after shopping online. A similar proportion, 31.24% complained about poor customer service and...
