This period sees a surge in online activities and financial transactions — from scouring for the best shopping deals to holiday travel bookings, ticket purchases, and...
The consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.
In today’s workplaces, employees are very attuned to their supervisors’ relationships with more senior leaders. If that relationship becomes unpredictable, or is marked by repeated bouts...
Having a one-size-fits-all, review bombing or political speech policy can lead to the suppression of legitimate expressions of support for the role a small business plays...
"With customers becoming more socially conscious, it is both a moral obligation and a smart business move for the sector to tackle these deep-rooted issues before...
By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Gingersnaps is able to maximize its reach to offer stylish, sustainable, and...
The more strongly the participants identified with other women, a phenomenon called “in-group identification,” the greater this effect was. A feminine label also influenced their expectation...
Highlight your strengths—whether it's one-of-a-kind products, exceptional offerings, or a strong local connection. Design your holiday strategy around what sets you apart and amplify these messages...
The absence of accessible food labeling has tangible consequences for public health.
Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.