Consumers are more likely to respond favorably to a discount celebrating a special day compared to the same discount with no link to a special day....
I a brand adequately addresses moderating factors, the potential benefits to consumers and marketers are considerable. These factors include consumer trust, brand authenticity, brand credibility, commitment...
Although featured — or top — reviews on e-commerce sites can help cut down on information overload for customers trying to make purchasing decisions, too many...
Short positivity interventions can help employees make the best of their day and that employers and employees should consider incorporating more positivity into the workday.
Newly established international firms and start-ups with limited resources can effectively use social media to learn about their new foreign markets and customers in a fast...
AXA was lauded for its development of MicroBiz Protek Jr., a property microinsurance product designed for Micro, Small, and Medium Enterprises (MSMEs) in partnership with Cebuana...
Changing the wording about expiration dates on perishable food items – which is currently unregulated and widely variable – could help reduce food waste.
The food in the more highly saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food.
Rating a service professional first before making the tip decision decreases the tip amount by 13 percent, a significant portion of income for service professionals in...
Digital coupons “generated positive and sustainable effects on the turnover and total sales of local catering and retail businesses, in particular. These positive effects were experienced...
