Although tobacco control researchers already knew that exposing cigarette industry marketing practices can influence attitudes about smoking and effectively help prevent smoking among young adults, the current study shows that...
Probabilistic selling not only enhances market demand but also boosts consumer satisfaction, benefiting both the platform and the sellers.
Simplicity of the product package aligns with consumers’ default assumption that store brands invest less in product quality. Thus, the simplicity of store brand packaging likely...
If the same icons are grouped together in the pictogram, a consumer will feel more favorably and exhibit an optimism bias about their own chances.
Reviews induced by incentives were more likely to contain information about lower quality experiences.
Eating meat is associated with masculinity, and that gender stereotypes label plant-based diets as suitable for women but not men. So is it possible to change...
Marketers must consider combining visual and verbal prompts. For instance, in the case of online reviews, consumers find it easier to process the review when the...
Symbols might be more easily remembered because they give concrete visuals to abstract ideas.
Prior research has shown they are more memorable and make it easier to trademark and find related domain names. They may also help convey the brand...
The most-clicked ads had a clear recipe made up of four ingredients. They were short, used familiar and informal language, and had big ad buys keeping...