Engagement around brand-sponsored content mirrors TikTok’s own image as an unfiltered, raw, and authentic platform.
Advertisers hope that a high number of endorsements, especially from familiar faces, might make users more likely to click. But new research from Texas McCombs finds...
Participants rated their feelings of similarity to someone else who had made the same purchase, on an ascending scale from 1 to 9. In several separate...
Pitches promoting radical ideas are better received when framed in concrete and explanatory ‘how’ terms, while progressive ideas do better with abstract ‘why’ style of pitches.
Companies in alliances can gain access to new technologies and customers while keeping their autonomy.
Social media influencers are using bogus claims, deceptive editing and reinforcing gender stereotypes in a bid to gain popularity.
Fashion sector’s obsession with thin-size models may be counterproductive.
Casi's Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense. Starting as a side project, Casillano's commitment and hard...
There is a less expensive route to the olfactory senses – one where people’s imaginations almost do the marketer’s work. It is no surprise that attractive...
Retail shop owners Jim Bacarro of Linya-linya and sisters Roma and Maan Agsalud of Common Room shared in RCBC Boz Sessions that they had to learn...
