A non-tiered customer loyalty program's reduction in attrition accounts for more than 80% of the program's total lift or success. On the other hand, increased frequency...
WOM is arguably the most influential means of persuasion and can be a critical driver of a company's growth. For this reason, many companies offer consumers...
The findings reveal that typography -- specifically tracking, or the spacing between letters in a word -- can influence consumers' interpretations of brand logos.
The color red influences investor behavior, financial research reveals.
Just as you likely used a business plan to get your company off the ground, you'll need a marketing plan to guide you in promoting your...
Whether you’re starting out or looking to expand your business, here’s what you need to know to ensure you keep your business afloat.
Here are seven key insights into managing a multigenerational workforce that includes these younger workers.
The shift online throughout Southeast Asia has brought about an evolution in how brands communication with their consumers. LinkedIn’s data shows a 48% increase in companies...
While the world awaits a vaccine, there is every chance the coronavirus outbreak may occur wherever people congregate. Readjusting strategic workforce planning to focus on potential...
To help retailers understand the new normal, Zebra Technologies has identified the pandemic-related industry changes as the 3 Waves. This outlines the recovery process of most...
