As many businesses use social media to promote their products and services, these threats are relevant to an extremely large number of companies. To help them...
The food in the more highly saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food.
From complete outsider, raised in an orphanage, to extraordinarily successful entrepreneur. With radical innovations, she managed to revolutionise a world, that of high fashion, immersed in a mature socio-economic...
Exposure to dogs (cats) makes consumers subsequently more promotion- (prevention-) focused, meaning that consumers will become more eager (cautious) in pursuing a goal and more risk-seeking...
Here are the top 3 tips for how to market a medical spa, and one tool that satisfies them all.
Researchers found that this “just-below” pricing makes consumers less likely to upgrade to a more expensive version of the product or service, such as a bigger...
Before making any significant purchases, do some digging to learn all you can about the devices and equipment you're considering, especially if you're planning to create...
A non-tiered customer loyalty program's reduction in attrition accounts for more than 80% of the program's total lift or success. On the other hand, increased frequency...
WOM is arguably the most influential means of persuasion and can be a critical driver of a company's growth. For this reason, many companies offer consumers...
The findings reveal that typography -- specifically tracking, or the spacing between letters in a word -- can influence consumers' interpretations of brand logos.
