Researchers found that this “just-below” pricing makes consumers less likely to upgrade to a more expensive version of the product or service, such as a bigger...
Before making any significant purchases, do some digging to learn all you can about the devices and equipment you're considering, especially if you're planning to create...
A non-tiered customer loyalty program's reduction in attrition accounts for more than 80% of the program's total lift or success. On the other hand, increased frequency...
WOM is arguably the most influential means of persuasion and can be a critical driver of a company's growth. For this reason, many companies offer consumers...
The findings reveal that typography -- specifically tracking, or the spacing between letters in a word -- can influence consumers' interpretations of brand logos.
The color red influences investor behavior, financial research reveals.
Just as you likely used a business plan to get your company off the ground, you'll need a marketing plan to guide you in promoting your...
Whether you’re starting out or looking to expand your business, here’s what you need to know to ensure you keep your business afloat.
Here are seven key insights into managing a multigenerational workforce that includes these younger workers.
The shift online throughout Southeast Asia has brought about an evolution in how brands communication with their consumers. LinkedIn’s data shows a 48% increase in companies...
