Highlight your strengths—whether it's one-of-a-kind products, exceptional offerings, or a strong local connection. Design your holiday strategy around what sets you apart and amplify these messages...
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back.
The use of emojis in online messages about tourism destinations facilitates processing and reduces ambiguity, especially when the recipients encounter content with low levels of congruence.
As competitors adopt new technology in some markets, firms that stick with the old technology may experience an initial decline before actually rebounding and even reaching...
Reviews induced by incentives were more likely to contain information about lower quality experiences.
Between hiring employees, managing payroll, handling customer relations, delivering products, meeting with staff and other tasks, it's important to take steps to help your business work...
As consumer preferences and social values continue to shape purchasing decisions, here are three strategies for marketers to reach today's multicultural consumer.
While every business is different, all strive to maximize resources and time to generate the best ROI. Entrepreneurs in industries ranging from real estate to consulting share...
As many businesses use social media to promote their products and services, these threats are relevant to an extremely large number of companies. To help them...
The food in the more highly saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food.