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HP study reveals optimism among SMB owners

Some 60 percent of respondents see digital transformation as key with innovation in work processes, flexible work options and customized products and services identified as future strategies. However, cost effective solutions are required given cashflow remains top of mind and SMBs are unclear where to look or what such solutions are available. This is especially key where only 4 in 10 SMBs have a department or person responsible for innovation.

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Photo by Luke Chesser from Unsplash.com

HP Inc.’s latest study on SMBs in Asia-Pacific, “Survival to Revival”, surveying 1,600 SMBs across eight countries in Asia reveals over 50 percent of small-medium business owners expect not just to survive but thrive following the pandemic and feel that digital transformation will be a key part of this revival.

In response, HP is introducing integrated services-based print solutions including an HP Roam for Business bundle to make it easy to print on the go and enhanced HP SecurePrint a flexible, cloud-native solution that releases documents only to authorized users. 

Some 60 percent of respondents see digital transformation as key with innovation in work processes, flexible work options and customized products and services identified as future strategies. However, cost effective solutions are required given cashflow remains top of mind and SMBs are unclear where to look or what such solutions are available. This is especially key where only 4 in 10 SMBs have a department or person responsible for innovation.

“SMBs are the lifeblood of every economy in Asia but the pandemic has hit SMBs hard. As the engines of growth for Asia economies, it is critical for them to move past survival to revive their businesses,” said Ng Tian Chong, Managing Director, Greater Asia at HP. “This study provides us with the insights to provide practical help for SMBs so that they have access to an ecosystem of devices, tools and technology. With these resources, we want to help SMBs unlock innovation for customer and employee-centric experiences, as well as broadly upskill talent to rebound from the pandemic and prepare for the future.”

Completed in June 2020, the study surveyed across Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam found:

  • Companies most confident of bouncing back place high importance on digital adoption Across the region, nearly 60% view digital adoption as very important or essential. Indonesian SMBs are particularly sensitive to this need, with a full 74% believing it is essential or very important, as is Thailand, also at 65%.
  • Growth projections are significantly adjusted post pandemic. Across the region, 46% of SMBs expecting growth prior to the pandemic but that figure has dropped dramatically to just 16%. India and Vietnam are the most confident about post pandemic growth and Singapore, Japan and South Korea are least positive. 
  • Disruption to productivity is a common experience during COVID. Only 6% of SMBs recorded higher levels of workplace productivity compared to pre-COVID period while 43% recorded lower productivity.
  • Skills was identified as an issue: The pandemic amplified the lack of digital-first mindsets and skills within existing SMBs that hamper growth, affecting nearly half (44%) of respondents.
  • SMBs are unclear on where to look for assistance: Financial institutions rank high (31%); 60% of SMBs consider government support to be insufficient and/or are unclear on what support is available; only 19% of respondents turn to IT companies for help

A need for Talent

Underpinning all of this, is a need to identify digital talents who can help SMBs to transform the business. The majority of SMBs do not dedicate resources and/or invest in innovation as a discipline; it is more common to ask customers what they want, or simply mirror what the competition is offering. Only one in five SMBs have customized offerings, looked for new sales & supply-chain channels or introduced new lines of business.

In this respect, Indonesia (59%) and Thailand (51%) stand out for having the highest percentage of SMBs dedicating resources to innovation. Unsurprisingly, SMBs in Indonesia and Thailand are also most confident about business performance post COVID.

Services and solutions for SMBs

To support SMBs in adapting to new agile working environments, HP has introduced a suite of integrated services-based print solutions to enable SMBs to stay productive and effective no matter where they work. HP is now offering a one-year license for HP Roam for Business with a compatible HP LaserJet Pro 400-series bought by 31 October 2020, making it easy to print on the go from a mobile device and to retrieve the job touchless at any HP Roam-enabled printer within the company network

In addition, HP has enhanced HP SecurePrint which now supports all network types, including traditional networks behind a firewall as well as serverless print environments, helping customers simplify IT infrastructures. To empower workers the HP Workpath ecosystem, which enables workers to connect to cloud-based platforms directly from the Multifunction Printers (MFP), has expanded rapidly since it launched in November 2019, with 100+ apps available on the platform and thousands of apps deployed.

To meet the demands of the SMB worker’s multi-task, multi-place workday, HP PCs are designed to enable them to work anywhere when inspiration comes, giving them the performance that matches up to their creativity, and allowing them to collaborate seamlessly and effortlessly to bring their ideas to life

Security is a top priority in agile working environments. To ensure SMBs get ease of mind when working anywhere, HP is offering Sure Click Pro for free to all HP and non-HP Windows customers till September 30, 2020. HP Sure Click technology guards against malware, ransomware, and viruses embedded in email attachments or malicious websites.

HP is making it easy for SMBs to get their hands on the latest technology. Through initiatives like HP For Business in Thailand, HP has tailored a monthly subscription program with powerful devices with trusted security, and 24/7 technical support. The program helps relieve financial pressures on entrepreneurs in the short term and takes care of their IT management needs.

Continuous upskilling is critical for SMBs to revive and grow. The HP LIFE program offers free online self-paced training courses designed to help entrepreneurs and SMBs acquire new skills to grow their business, such as business communications, having a success mindset, social media marketing, and design thinking.

Methodology

In total, 1,600 SMBs completed the survey between 26th May 2020 to 7th June 2020, which comprised of 200 interviews in each of the markets: Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam. Only an Owner, Partner, Managing Director, CEO, COO, CFO, or a Director of a business with less than 200 employees qualified for the survey. Interviews were split evenly between Micro Business (<10 employees), Small Business (10-49 employees), and Medium Business (50-199 employees). Multiple industries were represented including Retail/Wholesale, Manufacturing, Professional Services, Healthcare, Education and Financial Services.

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Tip for resto owners and managers: Plating matters, and how sauce placement can make a dish appear healthier

The way food is presented can shape diners’ expectations before they even taste it.

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Our experience of eating is shaped by the combined influence of vision, smell, touch, and taste. The way food is presented can shape diners’ expectations before they even taste it. Visual features, such as arrangement and esthetic design, can influence perceptions of taste, quality, healthiness, and overall appeal.

Although previous studies have examined factors such as plate size, arrangement, and neatness, relatively little attention has been given to sauce presentation. Sauces can serve as both flavor additions and visual elements, and their placement may shape how diners perceive and interact with a dish.

To investigate these effects, researchers led by Dr. Kosuke Motoki of the Faculty of Business and Commerce, Keio University, Japan, examined how chef-designed sauce presentations influence consumers’ evaluations of a dish. The research was conducted in collaboration with Dr. Kohei Yamaguchi and Dr. Haruka Tohara of the Department of Dysphagia Rehabilitation, Institute of Science Tokyo, Japan, and Dr. Shin-ichi Ishikawa of the Department of Food Science and Business, Miyagi University, Japan, along with Chef Tatsuya Noda of the PLUM KNOT Co., Ltd., Japan. Their findings were published in Volume 15, Issue 17 of the journal Foods.

The idea for the study grew from discussions among Dr. Motoki, Dr. Yamaguchi, Dr. Ishikawa, and Chef Noda about food artistry and plating at 8go, the restaurant at Gastronomy Innovation Campus Tokyo (GIC Tokyo), where the study was later conducted. GIC Tokyo, developed in partnership with Tokyo Tatemono Co., Ltd., provides a collaborative setting for researchers, chefs, and industry partners.

“Our study involved 57 participants in a real restaurant setting at 8go, where we evaluated the same sturgeon-fritter dish presented with two different sauce arrangements. Sturgeon aquaculture is primarily oriented toward caviar production, while sturgeon meat is less commercially prominent. Its fuller use may improve resource efficiency, placing the study in a sustainability-oriented culinary context,” explains Dr. Motoki.

Participants evaluated a sturgeon-filet dish in two ways. In the minimal plating condition, sauces were placed separately on the plate, while in the drizzle presentation condition, sauces were distributed across the plate and around the food. Each participant experienced both versions, allowing the researchers to compare individual responses. The dish was prepared in collaboration with a professional chef from a restaurant recognized with a Michelin Green Star.

Before tasting, participants rated various measures including expected tastiness, perceived healthiness, intention to eat, overall liking, perceived artistic presentation, and willingness to pay. Minimal plating produced a significantly higher perceived healthiness rating than drizzle presentation: 4.65/7 compared with 4.05/7. This difference remained significant after correction for multiple comparisons.

“We observed that minimal plating made the same dish appear healthier, showing how small visual details can influence our first impressions of the food,” notes Dr. Motoki.

No significant differences were found in the other pre-tasting measures. After tasting, minimal presentation received higher ratings for overall liking and intention to eat more, but these differences did not remain significant after correction for multiple comparisons and were therefore considered preliminary.

One possible explanation for the pre-consumption healthiness finding could be visual simplicity. The minimal presentation may appear less visually dense, potentially associating it with qualities such as simplicity or naturalness.

Additionally, separately placed sauces may also give diners greater control over how much sauce they use, which could influence the eating experience. However, these mechanisms were not directly measured.

The findings offer a practical direction for evidence-based food presentation in restaurants and hospitality. “By bringing together researchers, a professional chef, and 8go as a real-world research setting within GIC Tokyo, we were able to examine how chef-designed plating shapes diners’ evaluations before and after tasting,” says Dr. Motoki. These findings show that sauce placement can help communicate a healthier impression. The preliminary post-tasting results also provide a starting point for investigating whether presentation and the way diners use the sauce may influence enjoyment.

Importantly, the researchers emphasize that looking healthier does not necessarily mean being nutritionally healthier. Further studies across different foods, plating styles, and dining environments are needed to gain deeper insights.

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Autonomy, purpose and personal control associated with entrepreneurship may outweigh its well-known stress and pressures

Creating a more entrepreneurial workplace, where employees have the freedom to make decisions, pursue ideas and see the results of their efforts, may help support engagement and well-being while avoiding some of the financial and personal risks associated with starting a business.

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Conventional wisdom suggests that the long hours and pressures of entrepreneurship can take a toll on health. But new research by Cristiano Bellavitis, associate professor in the School of Business at Stevens Institute of Technology, and his collaborators, finds that entrepreneurs tend to live longer than people who spend their careers working for others.

Drawing on more than two decades of data from over 27,000 Americans aged 50 and older, Bellavitis’s study finds that people who have engaged in entrepreneurship have approximately a 10 percent lower risk of death than non-entrepreneurs, even after accounting for factors like age, income, education and health. 

Researchers suggest that the autonomy, purpose and personal control associated with entrepreneurship may help explain the pattern and contribute to long-term well-being. 

“Most people think of entrepreneurship as extremely stressful, and it certainly can be,” Bellavitis says. “But entrepreneurship also gives people a high degree of autonomy and the opportunity to pursue something they genuinely love or care about. Our findings suggest those benefits may have lasting effects.”

Mental health appeared to be a statistically significant factor, Bellavitis notes. Entrepreneurs reported lower levels of depression and loneliness, both of which have been associated with better health outcomes and greater longevity.

The study found that the longevity advantage was the strongest among opportunity-driven entrepreneurs: individuals who launched their ventures because they wanted to start a business and pursue a promising opportunity. By contrast, people who became entrepreneurs out of necessity, such as after losing a job, did not reap the same benefits.

“What seems to matter is not entrepreneurship alone, but the circumstances under which people enter it,” Bellavitis says. “When entrepreneurship reflects greater choice and opportunity, the autonomy and sense of purpose that can come with it may provide psychological benefits that extend beyond financial rewards.”

The study titled Do Entrepreneurs Live Longer? was published in the Journal of Business Venturing on October 22, 2026. 

The researchers emphasize that while the study identifies a strong relationship between entrepreneurship and longevity, it does not prove that entrepreneurship directly causes people to live longer. However, even after controlling for numerous demographic, economic and health factors and conducting additional analysis, the relationship remains significant.

Researchers also found that longer and more frequent engagement in entrepreneurship was associated with a longer lifespan.

The findings don’t apply to entrepreneurs only, Bellavitis notes — employers can learn from them as well. Organizations can incorporate some of entrepreneurship’s benefits by giving employees greater autonomy, ownership and visibility into the impact of their work.

Creating a more entrepreneurial workplace, where employees have the freedom to make decisions, pursue ideas and see the results of their efforts, may help support engagement and well-being while avoiding some of the financial and personal risks associated with starting a business.

“In many ways, that could be the best of both worlds. Companies can foster the independence, purpose and excitement that often come with entrepreneurship while providing the stability of traditional employment,” Bellavitis says. 

He adds that “the broader lesson isn’t that everyone should quit their job and start a company.” It’s that purpose, autonomy and meaningful engagement matter. “Whether you’re an entrepreneur or an employee, finding ways to have ownership of your work and a reason to be excited about what you do every day is important for long-term well-being.”

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From click to doorstep: The hidden decisions behind e-commerce orders

Every time a shopper clicks “Place Order,” a complex process begins behind the scenes. An online retailer must decide where each item should be fulfilled, how orders should be picked and packed, how parcels should be transported, and how returns should be handled.

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Every time a shopper clicks “Place Order,” a complex process begins behind the scenes. An online retailer must decide where each item should be fulfilled, how orders should be picked and packed, how parcels should be transported, and how returns should be handled. These decisions are tightly connected: a choice made at the start can affect costs, workload, delivery speed and customer experience downstream.

In a study published in the Journal of Management Science and Engineering, Yuankai Zhang, Wei-Hua Lin, Qiong Tian and Xiangpei Hu reviewed the growing body of research on B2C online order fulfillment, including emerging omni-channel models in which physical stores can also serve as fulfillment locations.

For managers, the review provides a practical way to look beyond individual warehouse or delivery decisions and consider the entire fulfillment chain. For researchers, it identifies future directions including better coordination across stages, decision-making under uncertainty, sustainability, behavioral analytics, and the integration of artificial intelligence (AI) with digital twins and optimization.

The research papers included were published between 2007 to May 2026. The systematic search began with 1,495 records and resulted in 198 articles for detailed analysis. The authors organized the literature around the real-world fulfillment process: order assignment, warehouse operations, shipping and delivery, and return operations.

The review highlights four characteristics that make B2C fulfillment especially challenging: very large product assortments, networks with multiple fulfillment locations, personalized multi-item orders, and tight delivery time windows. It also shows how research is increasingly moving beyond isolated decisions and static planning toward more integrated and real-time approaches.

“B2C order fulfillment is not a collection of separate tasks. Decisions made at one stage can create consequences at another,” says Zhang. “By viewing the process as a connected system, we can better identify where coordination, data and new technologies can improve fulfillment decisions.”

The team also examined how data analytics, AI and emerging generative AI can support forecasting, scenario generation and operational decision-making. “Rather than replacing optimization methods, these technologies are increasingly viewed as decision-support tools that can work alongside optimization,” adds Zhang.

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