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Shopee improves platform to help MSMEs embrace digital transactions

Shopee continues to expand its workable digital platform to help retailers future-proof their businesses, embrace digitalization, and establish a successful online presence. Shopee proves its commitment to support MSMEs by developing the Shopee Seller Education Hub, maintaining a robust digital infrastructure, and reinforcing partnerships with various organizations.

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Shopee, an e-commerce platform in Southeast Asia and Taiwan, continues to enhance its robust e-commerce ecosystem to help entrepreneurs and MSMEs go digital more seamlessly and effectively. 

With most physical stores forced to close due to the pandemic, there has been a steady increase of online sellers onboarding the platform. With this, Shopee continues to expand its workable digital platform to help retailers future-proof their businesses, embrace digitalization, and establish a successful online presence. Shopee proves its commitment to support MSMEs by developing the Shopee Seller Education Hub, maintaining a robust digital infrastructure, and reinforcing partnerships with various organizations. 

Martin Yu, Director at Shopee Philippines, points out how important it is for businesses to embrace digitalization. “The global situation has accelerated digital transformation, as more brands and MSMEs explore the opportunities of e-commerce to reach a wider audience. As the marketing landscape changes at a rapid pace, Shopee will continue to offer improved in-app features and initiatives to cater to the growing demand for e-commerce here in the Philippines.” 

Shopee Seller Education

The Shopee Seller Education Hub hosts modules on how to cultivate an online presence and boost sales. It helps MSMEs ease their way into the digital world through seller masterclasses tackling various e-commerce topics. These include sharing how-tos on running effective campaigns and growing the business, proper guidelines on handling return and refund requests, managing listing assets, boosting sales using available marketing tools, and creating awareness of the target market through activity and business insights.

Strong Marketing Tools

Shopee continues to help sellers maximize the features of its platform, engage with customers online, and understand the industry as a whole. With in-app features such as Shopee Live and  ShopeePay, sellers can enjoy a smooth and engaging selling experience on the platform. 

Shopee Live is an in-app feature where sellers can interact with their customers and answer real-time questions and inquiries regarding a product. This feature gives the seller and the consumer a more connected shopping experience. 

Shopee Live added three new features to make online shopping more engaging and drives sales for businesses. 

  • The ‘Mine’ Feature 

Users can reserve an item during a live stream by tapping the ‘Mine’ button. It will generate the usernames of the first ten tappers so that the seller can contact the buyers to make the sale*. 

  • The Poll Feature Guide

Sellers can create engaging polls about trivia and questions. The Poll Feature also helps sellers decide which items are requested by the viewers. 

  • The Co-streaming Feature

Sellers can invite their viewers to join them in the stream and is best used when a seller wants to increase their engagement through games and interactions. 

Seamless and convenient digital payments 

ShopeePay, Shopee’s in-app e-wallet, on the other hand, allows shoppers to pay for purchases and sellers to withdraw earnings conveniently. Recently, ShopeePay also added more billers to its lineup. Users can now top-up RFID stickers, pay for NBI clearance applications, and pay for their Smart mobile plans, Meralco electricity bills, Maynilad bills, and many more.

Reinforced Partnerships

Through strategic partnerships with government agencies and various organizations, Shopee can reach more MSMEs effectively and help them expand their businesses on Shopee’s platform. Joint initiatives with the government include CTRL + BIZ: Reboot Now!, a series of webinars where MSMEs can learn how to transform their businesses digitally.

Shopee also partnered with regional and provincial DTI offices in providing masterclasses to sellers. Shopee assisted in onboarding sellers from Regions III, IV, and XII, and provinces such as Nueva Ecija and Zambales. Shopee partnered with foreign organizations such as USAID to provide more than 500 women entrepreneurs with integrated digital marketing training. These programs help sellers maximize the use of digital platforms to expand and boost their businesses.

Yu said, “Shopee wants to make e-commerce accessible for everyone. Our goal is to evolve quickly to cater to our customers’ and sellers’ needs. Shopee continuously provides different initiatives that enable our retailers to go digital easily and quickly. It is a commitment that we take seriously, and we will continue to connect people and businesses, support MSMEs’ transition to a digital economy, and power the next wave of growth in the industry.”

Download the Shopee app for free on the App Store or Google Play Store. 

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Shopee launches #TatakPinoy virtual trade fair to support Filipino businesses

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches #TatakPinoy, a virtual trade fair geared towards supporting homegrown Filipino brands and micro, small, and medium enterprises (MSMEs).

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches #TatakPinoy, a virtual trade fair geared towards supporting homegrown Filipino brands and micro, small, and medium enterprises (MSMEs). 

Shopee consistently advocates for the growth of local businesses. Amid the COVID-19 lockdown, which forced hundreds of Filipino businesses to close physical shops, Shopee supported over 1,000 sellers transitioning online through Shopee’s Seller Masterclasses and its partnerships with the Department of Trade and Industry (DTI), United States Agency for International Development (USAID), and local government units. The initiatives helped Filipino entrepreneurs gain a basic understanding of e-commerce and digital marketing. Sellers were also able to master Shopee’s marketing tools, helping them achieve their maximum potential in e-commerce. 

To further strengthen support for local entrepreneurs, Shopee and DTI are set to launch the very first #TatakPinoy Virtual Trade Fair, a campaign that aims to promote products from Filipino brands and local MSMEs. From February 19 – 21, shoppers can discover local delicacies and pasalubong items, particularly those from Regions XII and IV-A, on Shopee. They can also buy products from Filipina-owned businesses, championed by Shopee and USAID’s partnership to empower local female entrepreneurs. 

In its statement, DTI’s Bureau of Domestic Trade Promotion announced, “The Department of Trade and Industry – Bureau of Domestic Trade Promotion is proud to be a partner for #TatakPinoy on Shopee. This initiative will connect thousands of consumers to more than a hundred MSMEs on one platform. We invite Filipinos from all over the country to patronize and take pride in products that are certified #TatakPinoy from the National Trade Fair Pop-up Store and Go Lokal! Shopee Mall.”

Martin Yu, Director at Shopee Philippines, said, “We strongly believe in the importance of uplifting homegrown entrepreneurs. From microbusinesses to SMEs, these local brands all contribute to the Philippine economy’s growth as a whole. Considering that most local businesses still can’t promote their products outside of online platforms due to the pandemic, Shopee also wants to create the opportunity to showcase the best Filipino brands. We will continue to spearhead campaigns that help reignite pride and demand for local products and drive the growth of the economy.”

Aside from discovering high-quality local craftsmanship and assisting local businesses in the process, shoppers can enjoy exclusive discounts up to 10% off on participating Filipino brands such as Colourette, Vice Cosmetics, and Human Nature. 

Shoppers can also enjoy more deals when they checkout using ShopeePay. For more information about the #TatakPinoy Virtual Trade Fair, visit https://shopee.ph/m/tatak-pinoy

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Rakuten Viber, Globe myBusiness, and GCash partner to empower MSMEs and customers

Rakuten Viber, one of the leading messaging apps in the world, has partnered with Globe myBusiness and GCash in providing micro, small, medium enterprises (MSMEs) and their customers with a safe and efficient way to complete transactions through QR codes.

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Photo by Mimi Thian from Unsplash.com

Rakuten Viber, one of the leading messaging apps in the world, has partnered with Globe myBusiness and GCash in providing micro, small, medium enterprises (MSMEs) and their customers with a safe and efficient way to complete transactions through QR codes.

These QR codes have been first made available for merchants on FoodPH, Viber’s very own food directory. Through this partnership, FoodPH merchants can make online food orders more convenient for their buyers. To receive payments, they can simply send their GCash QR code to their customers, who can easily scan the code using the GCash app to pay for their orders. New FoodPH merchants can get their own GCash QR code upon signing up, while existing ones can do the same via a link that’s provided to them via the bot.

“We’re extremely excited to roll out this new feature on Viber, especially now that people are still encouraged to stay at home amid the ongoing pandemic. With QR codes, both our FoodPH partner merchants and their customers are now able to seamlessly transact with each other. As we’ve made the experience as convenient as possible, it encourages customers to support local businesses and order their food from MSMEs,” says David Tse, Senior Director, Rakuten Viber. “And we’re proud that we’re doing this with Globe myBusiness, which is the country’s leading partner for MSMEs, and GCash, which is the leading mobile wallet in the Philippines with at least 30 million subscribers. Our Viber users deserve no less.”

“Globe myBusiness has always been committed to providing entrepreneurs with digital solutions and know-how to help them succeed in their ventures. We believe in partnering with Viber, which became the messaging app of choice for online shopping during the pandemic. That’s why we have encouraged our subscribers to enlist in Viber’s FoodPH, as it will help them maximize their reach and improve their customer service.” says Maridol Ylanan, Marketing and Strategy Head , Globe myBusiness.

“GCash used to generate QR codes only for bigger businesses to help them streamline their point-of-sale transactions. Along with Viber, we have realized that MSMEs, especially food businesses that have been hardly hit by the pandemic, will also greatly benefit from this feature,” says Fred Levy, Chief Commercial Officer, GCash. “Globe and GCash take the security of our users seriously. That’s why we couldn’t be happier that we are partnering with Viber, which is one of the most secure messaging apps in the world, in offering QR codes to FoodPH merchants.”

Launched in December 2020, FoodPH is Viber’s official food directory where users can search for a specific type of food, a certain cuisine, or look for a dish based on location. Merchants that are part of the community are carefully sourced by Viber, with some of them listed through Globe MyBusiness. Globe myBusiness subscribers who will register will enjoy a few perks like appearing in the first page of search results once they’re verified. To further encourage users to buy local, Viber FoodPH is featuring some food merchants within the bot,  making it easier for them to complete their Lunar New Year or Valentines’ Day spread at home.

Viber’s latest partnership with GCash comes after the messaging app announced last year that it was planning to turn the messaging app into an all-in-one app, moving towards fintech by making in-app payments available to everyone. That’s why Filipinos have more to expect from this latest partnership as both are aiming to fully integrate GCash into Viber for easier payments and more within the year.

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Employee well-being a major priority for many CEOs of high performing companies – IBM

IBM’s annual study found the majority of CEOs surveyed reported empowering a remote workforce was their top priority during 2020. Half of outperforming company CEOs surveyed said managing a remote “anywhere” workforce is a top leadership challenge over the next few years, compared to 25 percent of underperformers, companies in the bottom 20 percent for revenue growth of those surveyed.

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Photo by @cowomen from Unsplash.com

A new IBM Institute for Business Value (IBV) study revealed a top challenge for many surveyed CEOs over the next few years is managing an “anywhere” workforce. CEOs of outperforming organizations – those who were in the top 20 percent for revenue growth of those surveyed – are prioritizing talent, technology and partnerships to position their companies for success post-COVID-19 pandemic.

Empowering Employees in the Hybrid Workplace

IBM’s annual study found the majority of CEOs surveyed reported empowering a remote workforce was their top priority during 2020. Half of outperforming company CEOs surveyed said managing a remote “anywhere” workforce is a top leadership challenge over the next few years, compared to 25 percent of underperformers, companies in the bottom 20 percent for revenue growth of those surveyed.

“The COVID-19 pandemic challenged many leaders to focus on what’s essential, like their people,” said Mark Foster, senior vice president, IBM Services. “Many employees’ expectations of their employers have significantly changed. The ‘anywhere’ workforce can require leaders to provide agile technology, to adopt more empathetic leadership models that prioritize employee well-being and to champion flexible and inclusive cultures.”

In addition, 77 percent of outperforming company CEOs surveyed report they plan to prioritize employee well-being even if it affects near-term profitability, compared to 39 percent of underperformers, reflecting that the surveyed leaders of top organizations are heavily focused on their people in this moment.

IBM recommends that leaders consider carefully the longer-term challenge of a hybrid work environment, which can include things like providing employees with digital, cloud-enabled tools for collaboration, preventing employee burnout or sustaining company culture with focus on diversity and inclusion.

  • Voluntary Attrition: In a related IBV survey of more than 14,000 global consumers, one in four employees surveyed reported they are planning to change employers in 2021, citing the need for a more flexible work schedule or location as a top reason why.
  • Diversity: Only 17 percent of CEOs surveyed ranked diversity and inclusion among the most important organizational attributes for engaging employees.

Scalable and Flexible Technology Foundations

The IBV study also revealed that the majority of CEOs surveyed see technological factors among the most important external forces that will affect their business in the next few years, following the massive disruptions of 2020.

Across the board, surveyed CEOs said Cloud, AI and IoT were the top technologies that they believe can deliver benefits for their business. However, outperforming company CEOs surveyed said technology foundations were the top challenge at double the rate of underperformers.

Growing Importance of Partnerships

Outperforming company CEOs are also more focused on partnerships, according to the IBV study. 63 percent of outperforming CEOs surveyed said partnerships have become more important for driving business performance while only about half as many underperformers said the same. Based on the results of this study, IBM’s thesis is that outperforming company CEOs are narrowing their focus to what they do best and relying on partners and ecosystems for access to broader ideas and innovation opportunities.

In addition, IBM notes that as many leaders increasingly see how their organizations can help address interconnected global issues like climate change, ecosystems may be able to play a pivotal role in driving lasting change. 

The IBV study includes recommendations from IBM for how leaders can seize this moment to reset and focus on what may be essential for success: choosing flexible and scalable technology platforms like an open hybrid cloud, investing in the holistic well-being of their people, and partnering to win with an open innovation approach.

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