Connect with us

BizNews

GoDaddy encourages MSMEs to streamline their online presence

Having your own website allows you to leverage borderless communication, control your own messaging, and increase your reach among audience segments you might otherwise lose to other brands on social media. 

Published

on

As a company that empowers everyday entrepreneurs, GoDaddy supports small business owners and entrepreneurs for them to be well-equipped to thrive online, especially given the current landscape. The company is particularly focused on empowering micro, small, and medium enterprises (MSMEs), as the global pandemic has significantly impacted this sector. 

The Department of Trade and Industry (DTI), in a recent survey, said that 10% of Philippine MSMEs have closed operations since June of 2021, with 46% of MSMEs in partial operations, and 53.8% reporting a decline in their sales. 

With these figures, it’s no surprise that many have adapted a digital means of conducting business, with varying degrees of success. While social media is often the main entry point and a great first step in establishing an online presence and futureproofing your business, GoDaddy also emphasizes the need to identify the unique advantages that having an official business can bring to help entrepreneurs move along in their digital journey. 

While it’s instinctive, especially for small businesses, to think that creating a website is time-consuming and expensive, establishing an online presence via an official website is actually a great, long-term investment. Having your own website allows you to leverage borderless communication, control your own messaging, and increase your reach among audience segments you might otherwise lose to other brands on social media. 

With tools like the GoDaddy Website Builder, you can launch your website in no time, as the tool gets you started with thousands of templates to choose from, as well as a drag-and-drop editor to easily build the website’s look. Custom site content can also be added in each section of the website. The Website Builder features tablet and mobile layouts, making your website more responsive and unique to your business. 

Having a website can also allow you to spotlight your brand’s offerings, away from the clutter of images on any given social media platform. You can organize this further, and dedicate an ecommerce shopping section integrated with your website, with GoDaddy E-Store

Another benefit of having your own website in the early stages of a business is being able to pin down both the quantity and quality of your website traffic. To maximize this capability, a powerful tool you can add in your kit is the Digital Marketing Suite, with inclusions such as analytics to track marketing success, and Search Engine Optimization (SEO) training to guide you in driving even more traffic to your site. This suite of digital tools comes with tailored action plans, enabling you to plan your next moves, guided by data, in attainment of your business goals and toward expansion of your business. 

“It’s only logical to go where the audience is, and that is online with the quarantine having increased the online activity. With  a lot of businesses having started doing so, the challenge now evolves to how to drive and retain online engagement,”  Norman Barrientos, GoDaddy’s Director of Marketing for Southeast Asia, said. “There are many ways to go about this and one of the most exciting things about digital is the capability to experiment. For those who have little wiggle room for extra time, having a website can be a way for businesses to strengthen and streamline their online presence,” he added. 

BizNews

Diversity messages may backfire when companies focus on diversity’s benefits for bottom line

Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association.

Published

on

Photo by Michał Parzuchowski from Unsplash.com

Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association.

That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented groups – such as LGBTQ professionals, women in STEM (science, technology, engineering and math) fields and Black students – feel that they will be judged based on their social identity if they join the company.

“These business-case justifications are extremely popular,” said lead author Oriane Georgeac, PhD, a professor at the Yale School of Management. “But our findings suggest that they do more harm than good.”

Many companies offer either a “business case” explanation for why they value diversity (e.g., “we value diversity because it will help us better serve our customers and improve our bottom line”), or a “fairness case” explanation (e.g., “we value diversity because it’s the right thing to do”). Georgeac and co-author Aneeta Rattan, PhD, a professor at London Business School, sought to explore how common these two justifications are and how they affect potential employees’ impressions of what it would be like to work at a given company.

First, the researchers gathered the online diversity statements of every company on the Fortune 500 list and used artificial-intelligence-based language analysis to analyze whether each statement presented primarily a business case or a fairness case for diversity. Overall, they found that about 80% of the companies offered a business-case justification for valuing diversity, while less than 5% offered a fairness-case explanation; the rest made no public diversity statements or did not offer any justification.

Next, the researchers conducted five online experiments in which they asked job seekers from three underrepresented social identities – LGBTQ professionals, female STEM-job seekers and Black students – to read business-case or fairness-case diversity statements from fictional companies and to answer questions about how much belonging they anticipated feeling there, and how much they would want to work there.

On average, the researchers found that among the LGBTQ professionals, female STEM-job seekers and Black students, reading business-case diversity statements undermined participants’ anticipated sense of belonging to the company, and in turn, their desire to join the company, compared with reading fairness-based diversity statements or diversity statements that provided no explanation.

Further analyses found that one explanation for why the business-case justifications affected these participants was that it increased participants’ “social identity threat,” or their concern that the company would see and judge them, as well as their work, in light of their social identity.

“On the surface, this rhetoric may sound positive,” Georgeac said. “However, we argue that by uniquely tying specific social identities to specific workplace contributions, business-case justifications for diversity justify the fact that organizations may attend to individuals’ social identities when forming expectations about, and evaluating, their work. In other words, business-case justifications confirm to women and underrepresented group members that they must worry about their social identities being a lens through which their contributions will be judged. And this is threatening to these groups.”

Some of the experiments in the study also compared the responses of members of underrepresented groups to those of well-represented groups. The researchers found that the business case may sometimes also threaten members of some well-represented groups.

“Men in STEM showed no differences in their responses to the different types of diversity justifications they read, but white Americans after the murder of George Floyd did appear to be threatened by the business case, relative to the fairness case or no case. This seeming discrepancy across well-represented groups is fascinating and calls for further investigation,” Georgeac said.

“The Business Case for Diversity Backfires: Detrimental Effects of Organizations Instrumental Diversity Rhetoric for Underrepresented Group Members Sense of Belonging,” by Oriane Georgeac, PhD, Yale School of Management, and Aneeta Rattan, PhD, London Business School, appeared in the Journal of Personality and Social Psychology

Continue Reading

BizNews

Study finds empowering workers can backfire

To be clear, this isn’t an argument against empowering employees – that’s still a good idea. Rather, this is highlighting the fact that empowerment by itself isn’t enough.

Published

on

There is an increasing body of work demonstrating the benefits of empowering workers, but a new study finds that efforts to empower employees need to be coupled with efforts that allow those employees to do their jobs well. If institutional obstacles make it difficult for workers to thrive, empowering them can lead to unethical behavior.

Empowered employees are workers who have been given considerable discretion regarding their work and who feel that their work is meaningful. Research has found that empowering workers leads to better job performance, greater creativity, and improved employee retention, among other benefits.

“We wanted to know if there were circumstances where empowered employees would use their increased power and discretion to behave unethically – and we found that there are other things leaders need to do if they want to garner the benefits of empowerment and reduce associated risks,” says Brad Kirkman, co-author of a paper on the study.

“To be clear, this isn’t an argument against empowering employees – that’s still a good idea. Rather, this is highlighting the fact that empowerment by itself isn’t enough.” Kirkman is the General (Ret.) H. Hugh Shelton Distinguished Professor of Leadership in North Carolina State University’s Poole College of Management.

To explore potential risks associated with empowerment, the researchers focused on “hindrance stressors,” which are work demands that make it difficult for employees to do their jobs well. Hindrance stressors include things like red tape, unclear job tasks, conflicting requests from supervisors, or coworkers getting undeserved rewards or promotions.

The researchers hypothesized that if employees are empowered but face significant hindrance stressors, they could become “morally disengaged.” This, in turn, could lead to unethical pro-organizational behavior, such as lying to make their company look good, withholding negative information from customers or clients, or concealing information from the public.

To see if there was any relationship between empowerment, hindrance stressors and unethical pro-organizational behavior, the researchers conducted two studies.

In the first study, the researchers enlisted 344 adult workers as study participants. The workers were initially asked how empowered they felt at work and to what extent they faced various hindrance stressors. Two weeks later, the study participants were asked questions that were designed to assess their moral disengagement and to what extent they might engage in unethical pro-organizational behavior.

“We found that the more hindrance stressors empowered employees faced, the more likely they were to become morally disengaged and to engage in pro-organizational unethical behavior at work,” Kirkman says. “In other words, empowered employees felt pressure to pay back their organization, but when they were thwarted from doing so due to hindrance stressors, they said they would behave unethically in order to do so.”

Because the first study was purely hypothetical, the researchers then conducted a second study to see whether hindrance stressors actually influenced empowered workers to behave unethically.

For this second study, the researchers recruited 394 workers as study participants. Study participants were asked to imagine that they were acting on behalf of a fictional workplace. The description of the fictional workplace varied: some descriptions were of an empowered workforce, while other were not. Similarly, descriptions varied in the number of hindrance stressors in place. The participants were then told that they would be participating in a contest, where the winner received a $1 million cash prize for their fictional employer.

Researchers then gave the participants a list of 10 anagrams and told them to solve as many as possible. However, none of the anagrams were actually solvable. The researchers wanted to see which study participants would lie about having solved the anagrams.

The researchers found that when participants had an empowering leader but also faced higher hindrance stressors, the probability of cheating increased by 75% compared to when participants had a leader who did not empower them. However, when employees had an empowering leader but few hindrance stressors, the probability of cheating decreased by almost 30% compared to participants who had a leader who did not empower them.

“The take-away message here is clear: empowerment is critical for today’s knowledge economy, but leaders also need to remove the types of obstacles that prevent their employees from exercising their empowerment,” Kirkman says.

“And if there are hindrance stressors that management can’t address right away, leadership needs to help employees develop coping strategies to deal with the resulting frustration.”

The paper, “The Hidden Dark Side of Empowering Leadership: The moderating role of hindrance stressors in explaining when empowering employees can promote moral disengagement and unethical pro-organizational behavior,” is published in the Journal of Applied Psychology. The paper was co-authored by Tobias Dennerlein of the University of Navarra.

Continue Reading

BizNews

Strong finish in Q1: McDonald’s Philippines poised for full recovery in 2022

In the first quarter of the year, McDonald’s Philippines achieved double-digit sales growth of 29% versus the same period last year driven by strong same store sales growth of 22%. 

Published

on

With the Philippine economy in an upward trend, quick service restaurant giant Golden Arches Development Corporation (McDonald’s Philippines), majority owned, and operated by McDonald’s Master Franchise Holder, Dr. George T. Yang (Chairman & Founder) and Kenneth Yang (President & CEO), is poised for sustained growth and recovery in 2022.

Coming into 2022, McDonald’s remained resilient and sustained its recovery momentum in the first quarter of the year despite the Omicron surge in January.  It continued its commitment of being a trusted partner of the Filipino community with its safe, quality food, innovative services, focus on supporting its employees and communities in need, and being a partner of the government in navigating through the pandemic. 

“We’ve overcome the challenges of the past 2 years because of strategic investments on innovations we made before the pandemic, which enabled us to serve a safe and frictionless omni-channel experience for our customers. We are confident that this will continue to drive our growth in 2022,” says President & CEO Kenneth Yang. 

In the first quarter of the year, McDonald’s Philippines achieved double-digit sales growth of 29% versus the same period last year driven by strong same store sales growth of 22%. 

The company has also achieved 100% of its sales recovery plan versus 2019. 

“With the ease of restrictions that enabled consumer mobility and confidence, we’re very happy to welcome back more of our customers in our stores.” Yang added. Dine-in sales experienced a double-digit increase from February to March of this year and continued to pick up in April as more areas shifted to lower Alert Levels and election campaigns were in full swing.

YTD March, drive-thru and delivery continued its strong performance both experiencing double-digit growth in sales and guest counts. 

Growth across all channels is enabled by the company’s initiative to roll-out cashless solutions. To date, 86% of its store base are equipped with cashless. 

Robust momentum towards growth

McDonald’s kept its focus on improving the quality and safety of its food and service across all customer channels. It was underscored with initiatives that the company implemented in support of its employees, owner operators and partners. 

To ensure safe restaurant operations throughout the pandemic, McDonald’s launched the M Safe program in 2020. According to the company, the principle of M Safe is that if their employees are safe, they will keep customers safe.  

Aside from compliance with all government mandated health and safety protocols, McDonald’s rolled out its employee vaccination program with education initiatives and providing access to the vaccines. 100% of its crew and managers have been fully vaccinated, while 70% of NCR employees and 50% of employees outside NCR have already been boosted. 

“Nothing is more important to us than people—our customers, our crew, and managers. It is an imperative to have safety programs in place consistently. Keeping our people safe allows us to serve a better customer experience,” said Yang. 

McDonald’s has also remained a committed partner in creating a positive difference in communities where they operate.  

McDonald’s Philippines through its charity of choice, supports Ronald McDonald House Charities Philippines’ (RMHC) Kindness Kitchen initiative. The Kindness Kitchen began in 2020 where the charity served McDonald’s meals to frontliners and indigent communities. It has served over 700,000 hot meals and continues to do so today.

The company has also been an active partner of the government in navigating the pandemic through a private and public consortium, Task Force T3. It provided support to its Ingat Angat campaigns that aimed to drive awareness on health and safety protocols, importance of vaccination, and building consumer confidence as the country transitions into COVID-19 as an endemic.  

Furthermore, McDonald’s takes a step in doing better for the environment with sustainable restaurant innovations through its Green & Good platform. The company opened its first full Green & Good store in the country in 2021, a store designed using green construction and utility efficient solutions with bike-friendly features to meet the needs of cyclists like a Bike & Dine space and a Bike Repair Station. 

The company is set to open more new stores this year that are equipped with Green & Good solutions like solar rooftops, and grid-tied solar photovoltaic (PV) systems, which are both cost-effective and efficient in the reduction of emissions. 

Another environmentally sustainable initiative McDonald’s Philippines has introduced this year is its use of strawless lids. The strawless lids allow for less waste to be consumed for its iced drinks.

The McDonald’s Flagship Green and Good Store in Mandaluyong is the first McDonald’s store in the country designed using green construction and utility efficient solutions with bike-friendly features to meet the needs of cyclists.

All set for a strong sustainable recovery

McDonald’s ended 2021 with a 671-store base, opening 36 new stores. With every new McDonald’s store that opens, the company provides employment opportunities with its direct hiring practice, which has been in place since 1981. With direct hiring, even part-time students are given equal opportunities because of a flexible work schedule, allowing them to fulfill their academic requirements while earning. 

“With over 40,000 employees systemwide, we will remain committed to working with different stakeholders for our shared goal of the country’s full economic recovery. As McDonald’s continues its growth path in 2022, we will be steadfast in our pursuit of sustainable development, employment and community building with even more vigor,” concludes Mr. Yang. 

Continue Reading
Advertisement
Advertisement

Like us on Facebook

Trending