Tech & Innovation
Why high follower count may not be the best driver of engagement on social media
Does a high follower count mean that an influencer will generate engagement with sponsored content? Or are small influencers best to create engagement? A new study in the Journal of Marketing finds that influencers with an intermediate follower count represent the engagement sweet spot.
Tech & Innovation
Should emojis be used in workplace communications?
Messages with no emojis were clearly the winner, making the sender appear more competent and professional.
Tech & Innovation
Augmented reality menus may help restaurants attract more customers, improve brand perceptions
AR menus can significantly increase customers’ interest in visiting a restaurant and may result in more positive word-of-mouth marketing, when compared to printed or QR-code menus.
Tech & Innovation
Epson launches SureColor-S7130 as latest addition to acclaimed SC S-Series of eco-solvent printers
With the equipment segment expected to capture more than 75% of the market revenue in Asia Pacific’s commercial printing market, where there’s also a growing demand for short-run and on-demand printing, the SC-S7130 aims to meet evolving needs by empowering businesses to operate more competitively and sustainably.
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Strategies1 week agoRenting out your place? Human connection key to a successful holiday rental
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BizNews6 days agoIf you’re a perfectionist at work, your boss’ expectations may matter more than your own, research finds
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Tech & Innovation6 days agoShould emojis be used in workplace communications?
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BizNews4 weeks agoStructure of online reviews shapes their helpfulness
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BizNews3 weeks agoIn-aisle store displays might crowd shoppers and reduce overall sales
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BizListing3 weeks agoClaim to fame: Fried chicken built Lolo Claro’s
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BizNews5 days agoProfit alone is a poor measure of success, study shows companies can look efficient while harming the planet
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BizNews5 days agoReminder to marketing people: Missing information can misinform
