If the goal is to convert ads to sales, companies should strive for high conversion rates. Conversely, if the goal is to drive traffic and generate...
Crowdsourcing contests that limit the entries to professional creators but open the judging to crowd voting have the highest returns and lowest volatility in stock prices.
Advertised reference prices — even those exaggerated to unrealistic levels — have significant impact on consumer decision-making.
There are visionaries who dare to break the mold and create thriving businesses in unexpected locales.
A gastronomic paradise, Il Capo Smoke Haus serves patrons with rich flavors of Italian cuisine made with a Pinoy twist, from burgers, pasta, and steaks, to...
Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus
When manufacturers advertise their products as being low in fat, many consumers assume that they also contain less sugar. However, the sugar content of many low-fat...
When consumers observe socially unacceptable brand mentions, such as profanity-laden tweets, they become motivated to distance themselves from the brand. This motivation to distance manifests on...
Slogans that were longer and included the brand name (Like a good neighbor, State Farm is there vs. Like a neighbor) were more frequently remembered but liked less. Conversely,...
The level of interactivity was connected to people’s privacy concerns. That has huge implications, not only for businesses using virtual try-on software, but also for businesses...
