Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, particularly when the label’s artwork reinforced the point with feminine gender cues...
When digital personalization crosses perceived boundaries, it triggers a powerful emotional response, which he calls “creepiness.” That response can backfire on digital marketers by materially reducing...
Negative opinions become a battlefield in the spreading phase, and sometimes one perspective emerges as more dominant. When things settle down and get back to normal,...
Warmth, friendliness and a sense of belonging, or the “homely” side of the experience, strengthen guest loyalty, making them more likely to return to the same...
Claiming a page signals to the public that the owner is present, paying attention and potentially available to address complaints. That shift in perception encourages dissatisfied customers –...
Online shopping is more strongly linked to stress than reading the news, checking your inbox or watching adult entertainment. This is something online businesses should know...
Marketing people, pay attention: the drip-style release schedule boosts both engagement and subscription revenue.
One weekend, a chance visit to Tanay in the province of Rizal led us to this supposedly highly-recommended Japanese restaurant called Tanto, and so we checked.
Many partygoers in #legazpicity in #Albay drive over two hours to go to #NagaCity to party. But for those who choose to stay in the capital...
The way that news organizations label articles could directly influence how much attention they receive and ultimately impact their revenue.