There was a time when having a business did not equate to being “camera ready”. But today’s virtual world requires going beyond the traditional approaches.
Consider the following:
- One study noted that it takes 1/10th of second for someone to form an opinion of you online. So yes, First impressions are made in a snap.
- Hubspot found that 54% of consumers want to see more video content from a brand or business they support. Meaning, showing up on camera is more important for your business than ever before.
Here are tips on video marketing for your business from entrepreneur Sharon Haver, founder of FocusOnStyle.com:
1. Be authentic
“What sets you apart from anyone else is your own personality. To stand out as a go-to authority, lead with authenticity,” Haver said.
The less “professional” and more “real” a video is the more it converts these days as it removes the friction between you and the viewer, thus more revenue from doing less.
2. Do it fast
The longer you take to make video, the more momentum you lose. The “same day” approach works like gangbusters to get out of your own way and get it done.
3. Pay attention to visual messages
The setting and background of your video, along with what you wear (and what not to wear) will complete the story of your visual message. Make sure they are saying the right message. Aim for a natural, yet styled setting.
4. Avoid sounding sales-y and scripted
Keep the video more conversational and allow your personality to shine.
5. Use available tech
Creating photos and videos today is simple, as your smartphone or webcam are both your production studio and personal broadcasting center.
