“Some people have a knack for relating well with others and it shows in their business relationships and success,” stated Jennifer Mazzanti, CEO, eMazzanti Technologies.
This means that, yes, knowing some of the approaches on how to relate to customers can help you grow your biz.
From the book “How to Relate to Customers for Long-Term Success“, Mazzanti lists some of the important practices to help business leaders improve customer relations.
Listen
“Whether it’s in an email, voice call or a video chat, listen to your customers more than you speak. Ask them questions about your product or service, what they like, what they’d like to see, or anything.”
Be Positive
“Every problem, delay, price increase or product change can be phrased in positive language. Instead of, ‘I’m sorry, we don’t have that’ say, ‘Thanks for asking about that.'”
Ask them to Help You
“Benjamin Franklin famously turned a rival and detractor into an ally and friend by asking to borrow a rare book from him. This small act reframed their relationship and aided Ben’s career. He turned a rival into a friend because enemies don’t lend each other books.”
Customer Service Experts
In the end, cultivating long-term relationships and delivering, proactive and timely support transforms every customer into a friend and a partner in success.
