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The success story of Northeast Business Solutions, a homegrown tech company based in Norzagaray, Bulacan

Introducing Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

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For Michael Sta. Maria, success didn’t begin with software. It started with sacrifice.

Long before he led a growing enterprise resource planning (ERP) software company serving clients across the country, Sta. Maria was a young professional from Norzagaray, Bulacan who spent many years working away from home, missing important family moments in pursuit of stability.

“I really wanted to give back the investment and time to my family, as well as the time to myself. I never thought it would be possible. Before, I would doubt myself, but eventually, after almost ten years, we now see that, while we struggled in the past, we are now established and can run the business well and continue to grow it,” he shares on the latest episode of ROI’d to Success, the podcast collaboration between PLDT Enterprise and Hustleshare.

That turning point came in 2016, when Sta. Maria decided to take a leap of faith and build something from the ground up. The result was Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

What started as a homegrown solution to a common business problem — reliable and affordable payroll software — soon evolved into an enterprise payroll and timekeeping solution catering to small and even very large-sized companies. By 2018, NBSI had successfully launched its product in the Philippine market. But the story behind the code is as powerful as the tech itself.

Building a Business with Heart

For Sta. Maria, NBSI was never just about growth, it was about reclaiming time, not only for himself but for others in his community.

Coming from a humble background, he poured himself into mastering software development. His early career took him far from home, requiring long hours and frequent travel. But with his family’s unwavering support, he eventually found the courage to strike out on his own.

Sta. Maria also believes that no business thrives in isolation, emphasizing that, “It is very important to listen to our team. I’ve learned a lot over the past few years about the business from my people. Our employees are truly our ambassadors. And, of course, how they represent themselves is a direct reflection of our company.”

Today, NBSI serves as a pillar of local employment in Norzagaray, providing opportunities for young professionals to pursue careers in tech.

“My advice to aspiring entrepreneurs is simple: If you plan to start your own business, be prepared for challenges—they are part of the process. But you will reap the rewards later. You can do it,” he adds.

Tech, Trust, and a Reliable Connection

NBSI’s growth, however, didn’t happen in isolation. Behind its ability to deliver reliable solutions to clients lies a strong digital backbone provided by PLDT Enterprise’s iGate.

“PLDT Enterprise helped us achieve zero downtime in internet connectivity,” explains Sta. Maria. This dependable connection allowed NBSI to provide seamless service to businesses relying on them for sensitive, time-critical operations.

“Thanks to PLDT Enterprise, our productivity increased by over 15%. Our client base grew, while our total working hours decreased—reflecting improved efficiency,” Sta. Maria shares.

Looking ahead, NBSI plans to expand further with PLDT Enterprise’s broadband upgrades and Smart 5G Postpaid Plans, a move that will better connect its mobile workforce and help support its rapidly growing client base.

A Platform for Progress

For PLDT Enterprise, supporting MSMEs like NBSI means amplifying their own stories.

“Through stories like NBSI’s, we see how meaningful technology adoption drives real, measurable business outcomes,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “Through ROI’d to Success, we give entrepreneurs a platform to share their stories, highlighting how they harness digital solutions to overcome challenges, grow their businesses, and inspire others.”

You can listen to the full ROI’d to Success episode featuring Northeast Business Solutions, Inc. now on Hustleshare via Spotify.

To discover more inspiring stories and learn how PLDT Enterprise’s solutions empower businesses, visit https://bit.ly/pldtenterprise-ROId-nbsi-pr.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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Still developing its approaches? Checking out The Beef Deli in Malolos, Bulacan

#LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan, only to be underwhelmed and stressed.

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Now and then we head outside of Metro Manila to check some of the culinary offerings of wherever we end up at. This is why we know that Silang in Cavite has a LOT to offer (even if it may be considered provincial, and even more than, say, Las Piñas that is part of Metro Manila). And this is why we know that Antipolo has 24-hour venues even if Quezon City or the City of Manila “sleeps”.

The intent to discover affordable yet not-bad steaks – in particular – was what led us to The Beef Deli – Malolos, which claims to offer meats “from Australia to your plate” in Bulacan.

@outragemag #LGBT checking #steakhouse The Beef Deli-Malolos in #Bulacan ♬ original sound – Outrage Magazine

Una, the place is easy to find naman… particularly for those with private vehicles. It is at the vicinity of the entrance to NLEX lang din, so you can access it if you’re getting off or about to enter the expressway (as we did).

Ikalawa, the venue was masikip, tight. Largely, this was because of not-ideal lay-out that seemed to prioritize being able to accommodate more customers than customer comfort. While there, expect ingay, too; you’re seated too closely to other customers you can eavesdrop.

Ikatlo (and I took this down in my notes, too), the service was REALLY slow. We had to remind the waiters to: set our table (we were seated for a while already), provide us with cutlery, and give us some water. It didn’t help that the two servers who approached us did not know what’s in their menu.

Ika-apat, the food was… hit and miss, with more misses than hits.

The Sweet & Beefy Spaghetti (₱650) was… more sweet, less beefy. Imagine Jollibee’s spaghetti, now make it even sweeter, and you’d get an idea of what was given to us. Particularly since there’s less beef here, and more sausage slices. The accompanying bread also tasted burnt, not grilled.

The Absolutely Meatzza Pizza (₱550) was not just not as meaty (considering its name), but was also too sweet, with a tinapay-like dough.

For the steak, we got the two-for-the-price-of-one Premium Ribeye (₱1,560), cooked MR. Here’s the thing: the steak was okay naman, as it seemed properly seasoned and properly grilled. But when served to us, it was already cold, like it waited in the kitchen. So natulog na ang mantika when served, and slight kadiri na in the mouth.

We didn’t finish the food, so we had them wrapped.

Now, to add drama: when we arrived home, we found that the steak we asked to wrap wasn’t in the take-home bag. I, personally, was annoyed; we didn’t exactly have a good experience there, and then… they didn’t even pack what we already paid.

I contacted the number of the company that’s listed online, and – this is a great part – I received a proper response. I was told that, after some tracing, the leftover food was found. I was also told that, without charging me, they will have the leftover delivered to us the next day.

Yes, after reheating the leftover steak, they had it delivered to us… without charging us (as if I should be thankful for that, LOL). And NOT that I was expecting anything else, but the meat was all they sent; overcooked (due to reheating) stale steak that we didn’t get to enjoy anymore because of The Beef Deli – Malolos. No apology for the bad experience via some kind of compensation like… a serving of French fries man lang.

The place is okay-appearing naman, TBH. But Bulacan has a lot of venues to check, so we’re giving this a hard pass for revisiting na muna. And so off we go in search of more lafangan venues…

The Beef Deli – Malolos is located at G/F Unit 7-10, Andan Enterprises, Inc, 3598 MacArthur Hwy, Malolos, 3000 Bulacan Province. For more information, contact 0905 283 8461 or email beefdelimalolos@gmail.com.

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