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6 Simple tips to refresh your online privacy

Here are six simple steps that you can take in order to get some of your privacy back from social media and apps.

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Photo by Jakob Owens from Unsplash.com

Avast, a global player in digital security and privacy products, is calling on all online users to take back their privacy across their digital lifestyle.

“It’s important to not be apathetic when it comes to online privacy and to regularly look at how you can stay in control over your privacy and the personal data you share online, including on social media and apps that many of us use every day,” said Shane McNamee, Chief Privacy Officer at Avast.

On February 4, it will be 16 years since Facebook launched and while it wasn’t the first social network, it has changed how willingly we are to share personal data about ourselves online. Platforms like Facebook and Google have developed complex advertising networks which rely on personal data for targeted advertising, which can seem ever-present at times. However, there are ways you can take back some control and limit the access that websites, social media platforms, and apps have to your personal data. You have more control than you think when it comes to deciding who can see your data and what they are allowed to do with it.

Here are six simple steps that you can take in order to get some of your privacy back from social media and apps.

1. Manage advertising

You can restrict what data advertisers use to target you on different social media platforms. Have a good look through your privacy and advertising settings and make sure you remove interests that the platform can use to target you, which you can do, for example, on Facebook and Twitter. Where possible, toggle off or remove any personal data that can also be used for ad targeting. You can also limit tracking and ad targeting by these platforms based on your browsing off social media, such as by turning off ‘Off-Twitter Activity’ on Twitter and removing ‘Ads Shown off of Facebook’ on Facebook.

2. Turn off location tracking

Location tracking and history, even location metadata in your photos, can allow social media platforms and apps to track and catalogue your precise locations and then serve you personalised ads. A good privacy-protecting move is to turn off your Location Services on your phone for all social media apps and your camera. If you have an iPhone, you can find this in Settings, Privacy, then Location Services. On Android, go to Settings, then Location to turn off Location Sharing, Location History and adjust location access for apps.

3. Don’t log in

On certain social media platforms, like Twitter and TikTok, you don’t need to log in to view content. By choosing not to log in, it takes away a really big amount of data that they could potentially collect, such as your user journey through the network, including content you search and engage with, and ads you click.

4. Revoke app and game permissions

If you’re like most people, you’ve probably signed into other apps and websites with your Facebook or Google login details. While this is super convenient, it also gives those sites access to your data and gives the platform you use to log in more information about you. Through your Facebook settings you can revoke permissions or you can choose what data the apps and games you still use have access to. Similarly, you can manage third-party access to your Google account through your security settings.

5. Don’t click on ads

Many social media platforms and apps track not only which ads you click on but also how long you spend looking at them or swiping through them. If you don’t want social media platforms or apps to have information about your interests, then get in the habit of really ignoring ads all together and don’t use the Shop feature you can find in Instagram and on Google, for example. If you see something that you like, you can search for it via your browser whilst using a VPN which makes it harder for third-parties to track your online activities.

6. Create a burner email address

If you’re going to truly take back some of your privacy, you can start from square one by creating a burner email address. A burner email — which is an email address that you only use for specific things and that isn’t linked to you elsewhere — makes it much more difficult for companies to track you. You can easily create one for free on Gmail, but just be sure not to link it to your main account. Even better, use a different email service than the one you usually use, so you don’t accidentally link them up.

Strategies

4 Keys to a successful side hustle

Most part-time small business owners get started because they want extra income, low-risk wages, flexibility and the opportunity to contribute to the common good. However, these benefits are not enjoyed evenly across the many different types of businesses you may be considering.

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Photo by Annie Spratt from Unsplash.com

Deciding to join the leagues of entrepreneurs launching a part-time small business can be a major personal and professional step. It’s a way to stretch your creative muscles, build new skills, earn extra income from home and potentially unlock additional possibilities for you and your family in the future. It’s also a significant investment of your time and talents, which is why it’s important to choose the right “side hustle” for you.

Most part-time small business owners get started because they want extra income, low-risk wages, flexibility and the opportunity to contribute to the common good. However, these benefits are not enjoyed evenly across the many different types of businesses you may be considering.

Learn to ask smarter questions about these highly sought-after benefits to make sure you find the right fit for you and your family:

1. Extra income.

Many people seek a side job with a specific, money-oriented goal in mind. That can be increasing the monthly household income, saving toward a down payment for a new home or going on a vacation. In order to make the income you want, it’s important to look at how much you can expect to earn on an ongoing basis. Look for a side gig that solves daily problems around necessities like cooking or eating to ensure your services are in-demand year-round.

2. Low-risk wages. 

The ideal side job is easy to start without heavy investment or training. An independent consultant business, for example, can provide low start-up costs, easy ways to join and the built-in appeal of an already established brand, so you can get to earning extra income faster. Before jumping on board, take time to learn the start-up costs associated with any part-time gig and how long it will take you to learn the necessary skills to recoup your investment.
“Starting a business can be a very expensive thing,” Pampered Chef consultant Rachel Hanson said. “I was looking for something that was affordable and gave me everything I needed to get started.”

3. Flexibility and family time.

Being your own boss allows you to decide when you will work and when you won’t, but some side gigs require work during “high-traffic” times that can detract from the freedom you are seeking. Be sure to pick a side hustle that fits your schedule and can be done at any time – or even from the comfort of your own home – if flexibility is important to you.

4. Work with purpose.

If you get your drive from a powerful sense of purpose, like improving people’s health or bringing families together, a side job that makes an impact is likely to give you the job satisfaction you need to succeed long-term. There are many franchise and direct-sales businesses that have strong charitable partnerships so you can give back locally while you earn extra cash. Beyond charitable work, look for roles where you are teaching important skills or solving common problems for your customers, beyond simply selling products.

Learn more about opportunities for creating your own part-time business at pamperedchef.com/be-a-consultant.

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Strategies

Considering franchising to open your biz

Opening a franchise allows you to enjoy the freedom and flexibility of making your own business decisions and being your own boss, while working toward your goals of personal and financial independence at your own pace.

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Photo by @cyzx from Unsplash.com

Creating a business from the ground up is no small endeavor. From planning to financing to putting standard business services in place, there’s a lot to tackle. All of that is in addition to operating the day-to-day business.

To overcome these obstacles, franchising is an ideal solution for many aspiring business owners. It provides the advantages of business ownership, but with the added support of a recognized brand and an established method of doing business. Partnering with a franchise like The UPS Store offers numerous benefits.

Flexibility.

Opening a franchise allows you to enjoy the freedom and flexibility of making your own business decisions and being your own boss, while working toward your goals of personal and financial independence at your own pace.

Start-up resources.

Getting a new business off the ground requires a wide range of activity, from site selection and lease negotiation to hiring and training staff. A franchise can help you navigate these early decisions and needs with a deep pool of experience and knowledge to help overcome the hurdles you may encounter.

Training. Even a well-educated business owner has room to learn. With a franchise, you have the opportunity to receive in-depth training in areas such as business operations, technical systems, human resources, marketing and financial management.

Networking opportunities.

Connecting with other franchisees at area meetings, regional conferences and national conventions helps you stay informed of industry trends, discover new tools and resources, and develop lasting relationships with fellow franchisees. The result is a peer group that has intimate knowledge of your business model that can serve as a valuable resource as your business grows.

Product development.

Part of developing your business is understanding your customers’ needs and introducing new products and solutions. As a franchise owner, you can contribute insight to the process but focus on running your business while development experts dedicate themselves to researching and innovating new products and services that can help you better serve your customers.

Marketing support.

Many franchises conduct national advertising campaigns to build brand awareness, while regional efforts and local store marketing can build excitement in your market. A layered marketing plan extends the reach of your marketing budget and lends credibility to your business.

Financing assistance.

Funding your franchise according to your unique goals and background can help eliminate many of the financial pitfalls that those without experience or industry expertise may encounter.

Learn more about franchising and the options available to aspiring small business owners at TheUPSStoreFranchise.com.

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Strategies

5 Tips for creating a business plan

Once you’ve settled on a business model that meets your needs, developing a business plan is an essential next step.

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Photo by William Iven from Unsplash.com

Once you’ve settled on a business model that meets your needs, developing a business plan is an essential next step.

These five tips can help you get started:

1. Think long-term.

A solid business plan should account for your start-up, of course, but also the longer range future of your operations. Consider how you want your business to look five years down the road. Create goals and build in milestones to chart your progress on that long-term path.

2. Write it yourself.

No one can embrace your vision as completely as you can and developing the plan yourself gives you a deep understanding of every aspect of the business, which is essential for good management. Even if you hand over certain responsibilities down the road, being aware of each aspect of your business can make you a stronger, more successful leader.

3. Review the plan over time.

Know that time brings change. The business climate and other variables that influenced your original plan will likely shift over the course of your ownership. That’s why it’s important to revisit your plan at least annually to ensure your original roadmap is still on the right track strategically.

4. Share your plan with others.

Inviting input from an adviser or experienced friend or colleague is a great way to spur new ideas and identify potential problem areas. Be sure you’re prepared to accept constructive criticism to help shape the best possible business plan.

5. Stick to it.

After all the sweat equity you invest in creating your business plan, the worst thing you can do is allow it to collect dust on a shelf. Use the plan to guide you in launching and growing your business. When business is booming and you’re too busy to think strategically, you’ll be grateful to have a well-conceived plan to rely upon.

Learn more about franchising and the options available to aspiring small business owners at TheUPSStoreFranchise.com.

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