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5 Ways working moms can achieve work-life balance

Life as a working mom can be very challenging, especially now that most are still working remotely, and the lines between work and home are blurred. Each mom is different, and each workplace must cater to individual needs to ensure work-life balance.

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Life as a working mom can be very challenging, especially now that most are still working remotely, and the lines between work and home are blurred. Each mom is different, and each workplace must cater to individual needs to ensure work-life balance. 

Yani Hornilla-Donato, Canva Philippines’ Country Manager, Chrissie Peria, Copy Lead for Canva’s Template Design Team, and Christine Reyes, Creative Lead for Canva’s Elements Team, share how they have found balance between work and home, and how workplaces can create the best environment for moms.

1. Learn to set boundaries

As Canva Philippines’ Country Manager, Yani is passionate about growing the team in Manila. She loves to share creative ways to connect Canva with Filipinos and help people communicate visually.

Based on her experience as a new mom, Yani talks about the importance of communication, while also being intentional in setting goals, empowering teams, and setting boundaries. 

There are simple ways to establish boundaries—physically, mentally, and socially. Yani said,“Setup a workstation at home. A place where you can focus and send a signal to other people that you are working. Ideally, create a separate workspace from your place of rest.”

Yani has placed a hard stop to the end of her working day. “I start early, so I can finish by 4 in the afternoon. 5:00 pm and beyond is dedicated for my family, especially my new baby. I want to be present, take care of her, and witness her milestones. And definitely no work on weekends! Except for emergencies,” she added.

In a work from home set-up, it’s become difficult for some to switch off from work. “I make it a point to spend time catching up with people and sincerely asking them, ‘How are you?’. I’m also a huge fan of birthdays, so whenever I can, I try to orchestrate really fun online birthdays for people at work,” said Yani.

Canva has been featured in the Top 3 Best Workplaces in the Philippines for two years in a row, according to Great Place to Work, and Yani is proud of the culture that the team has established. 

2. Schedule leave and rest to spend time with family

Canva wants to help moms find balance between being a present mother, and also thriving at work. The company has increased the number of maternity days for its employees every year.  

“We have a generous leave package that affords all of us time off. We also try to extend flexibility wherever possible, especially for moms who need to adjust their schedules at home,” Yani added.

Chrissie, the Copy Lead for Canva’s Template Design Team, and responsible for populating Canva’s library with the wonderful templates, shared how Canva helped everyone settle into the remote working setup during the pandemic. Initiatives include giving allowances to improve workspaces at home, providing food and utility provisions, and hosting health and wellness virtual events to help employees cope.

3. Find your pack, nurture a culture of support and understanding

It is important to find a good support system and be open to your managers and wider team about your needs. This way they can support and understand you better. 

Christine, the Creative Lead for the Elements Team in Canva Manila, works with a team of creatives to produce graphic elements. One of the challenges she faces as a mom is being able to spend time with her family with a clear head.

“It took a while for me to completely let go of the habit of checking my work email and Slack beyond 4:00 pm, but I’ve learnt to be successful in that aspect. My leads always assure me that nothing will break even if I don’t answer everything after 4:00 pm,” Christine said.

At Canva, teams check on each other, have regular social calls and are quick to pick-up another person’s load if they need support. “Everyone is so understanding — children barging in on calls are greeted with smiles and small talk, dogs and cats get paraded on screen, and crowing roosters in the background are brushed off with giggles and no judgement,” Chrissie shared.

“We have Internal Coaching available for everyone too. This is especially helpful for moms who are going through tough things, and need or want a coach to offer guidance,” Yani said.

4. Share the fun work culture with your family

Canva’s Vibe Team is built on creating a work environment where everyone is empowered to do their best work and give back to the community.

Pre-pandemic Canva used to have Family Days, as well as events during special occasions like Halloween, when employees would bring their kids along to the Manila office to play. The Vibe team also hands out Mother’s Day (and Father’s Day) presents and holds special events at the office. 

“With our new working arrangements, our celebrations have shifted online. And while we’re not together physically, they’re just as heartwarming. We all aim to be good humans, and a force for good in a world that’s facing challenging times. And I’m lucky enough to be surrounded and supported by these wonderfully good people,” Chrissie shared.

5. Find your motivation; become a “Force for Good”

“Being a force for good” is one of Canva’s core values. The company works towards a world that isn’t just good for a small few, but one that’s good for everyone. Like most startups, life at Canva is very fast paced and everyone gives their best to adapt and react to the needs of their users.

“Everyone is encouraged to contribute and help improve the product and the user experience. It’s pretty fulfilling, knowing that you had a direct hand in something that makes someone’s life easier,” Chrissie shared. The biggest thing to love about what I do, is how my work empowers people on a daily basis. Writing is something that comes naturally to me, but it’s not the case for everyone. So knowing that I can use my skills to make others’ lives easier is motivating,” she added.

All moms are different, and we want to celebrate each one of them. Show your love and appreciation to your mom, mommy, mama, nanay or inay with Canva’s Mother’s Day templates. ⁣You can also find Filipino templates by changing the language settings to Tagalog and search for the term “ina”.

For more information about Canva, visit https://www.canva.com/

Strategies

How to get more ROI from your influencer marketing investments

Many marketers turn to online influencers to promote their brands and products on social media, propelling the growth of influencer marketing. However, little is known about the decision criteria that firms can use to enhance the effectiveness of their influencer marketing efforts. 

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Photo by Erik Lucatero from Unsplash.com

Researchers from Hong Kong Polytechnic University, Lingnan University, Colorado State University, and University of Washington published a new paper in the Journal of Marketing that investigates how firms can enhance the effectiveness of influencer marketing efforts by managing factors related to the sender of a message (influencer), the receiver of the message (influencer’s followers), and the message itself (influencer’s posts).

The study, forthcoming in the the Journal of Marketing, is titled “Influencer Marketing Effectiveness” and is authored by Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier.

Many marketers turn to online influencers to promote their brands and products on social media, propelling the growth of influencer marketing. However, little is known about the decision criteria that firms can use to enhance the effectiveness of their influencer marketing efforts. 

Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. As influencer marketing becomes increasingly competitive, firms’ ability to allocate their budgets optimally by selecting individual influencers and managing individual posts in ways that maximize engagement elasticity can establish their competitive advantages. This research team gathered influencer cost and engagement data and undertook a systematic assessment of influencer marketing effectiveness across varied conditions.

The conceptual framework reflects communication models and their component characteristics related to the sender of a message (the influencer), the receiver of the message (the influencer’s followers), and the message itself (the influencer’s marketing post). Specifically, we investigated whether: (1) selecting influencers who post more or fewer posts (influencer activity), provide original content (originality), or have more or fewer followers (follower size); (2) targeting follower networks with different levels of follower–brand fit; and (3) posting content with distinct degrees of post positivity and sponsor salience, or content that relates to new product launches, alter influencer marketing effectiveness.

Leung says that “We discover that increasing the influencer marketing budget can increase consumer engagement. In other words, all else equal, a 1% increase in influencer marketing spend increases engagement by .457%.” The estimation of engagement elasticity also sheds light on how firms actually allocate their budgets across influencers relative to how they should do so. “As our analysis indicates, on average, firms in our data set are allocating their budgets sub-optimally and have substantive upward potential with regards to generating engagement,” adds Gu.

Zhang adds, “We found that selecting influencers who transmit more original posts, relative to posts created by others, and those who have amassed a larger number of followers leads to greater effectiveness.” Sponsored posts that feature the sponsor brand more saliently by providing more clickable mentions and links also boost effectiveness. However, posts that announce new product launches diminish effectiveness.

Several tensions arise when firms select influencers and manage content: influencer activity, follower–brand fit, and post positivity all exert inverted U-shaped moderating effects on influencer marketing effectiveness, suggesting that firms that adopt a balanced approach along these dimensions can achieve greater effectiveness.

Palmatier concludes with “Our study offers a comprehensive assessment of how factors related to the sender, receiver, and message lead to varied influencer marketing effectiveness. These practical implications can help marketers strategically select influencers, target followers, and manage content to achieve stellar influencer marketing effectiveness.”

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Strategies

6 Helpful tips to power up your home-based business

While all good things don’t happen overnight, small business owners can carefully craft their own strategies to make sure of their path to success.

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Building a business from the ground up, during a pandemic era, no less is definitely challenging. But sustaining it is a more complicated feat. While all good things don’t happen overnight, small business owners can carefully craft their own strategies to make sure of their path to success.

Here are some helpful tips to grow your business and reach more customers.

1. Power up your business with the right internet connection.

Building your business from home requires a consistent and reliable internet connection. A study conducted by the Philippines’ leading fiber internet service provider, Converge ICT Solutions Inc., showed that 26.7% of subscribers from its consumer segment are online sellers.

Nearly seven out of 10 of these online sellers do not have business permits, while the remaining 31.3% have business permits and consider themselves as micro-businesses. However, both segments of online sellers only subscribe to residential plans.

Choosing the right internet for your home business is important. There is definitely no problem with subscribing to residential internet plans, but as you grow your business, you might notice that this would not be enough. This is why Converge offers various plans, both for consumers and businesses, to empower customers to choose the right plan for them.

2. Always improve and focus on your product.

Ensuring that your customers trust and enjoy your products should always be a top priority. By constantly improving your product, you are making sure that your customers get the best value of their money. In the long run, this will translate into brand loyalty and conversion of more customers. 

3. Listen to your customers.

When you make improvements to your product, be it for new features or for existing ones, be sure that it is aligned with the interests of your customers. Equip yourself with the latest trends, customer feedback, reviews and other suggestions from your community of clients. Always remember that your products are for them, and not for the business alone.

4. Know your competitors.

While maintaining a quality product is always crucial, there are always other factors that might encourage your customers to switch to other brands. Thus, it won’t hurt to monitor your competitors and study the features, price points, promos and other selling points that they offer. Knowing your competitors will put you in an advantage to position your product in the market.

5. Form the right team.

You can’t do all of this alone. Getting the right people in your team will make everything easier, and even happier, for business owners. Having a more collaborative culture within your team will help with the growth of your business. Just make sure that aside from skills, your team members are also equipped with dedication and passion to grow your business.

6. Invest in your social media presence.

In this digital age, a more complicated business battle resides in social media. This is where you should take your brand, and allow for an efficient brand-building process. You can also maximize social media to create narratives and conversations about your business, which can also help you develop a good relationship with your customers.

To fully take advantage of your social media power, you will circle back to the advice of having a good and reliable internet connection. Converge can help you achieve all this through the power of a pure, end-to-end fiber internet experience.

To learn more about Converge plans and offerings, visit https://www.convergeict.com.

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Strategies

Why financial literacy matters in achieving your goals

A 2015 World Bank survey showed that Filipinos struggle with financial literacy, but don’t fret! There are many ways to be financially literate, which can help you turn the woes to wins, achieve goals, and live a happier life. Here’s how you can do it.

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Managing finances properly eases worries and provides a sense of security for the future. Whether it is making money decisions daily with your food and transportation or long-term plans like buying a house, traveling, and starting a business, being financially literate helps you become smarter with money to turn goals into reality.

A 2015 World Bank survey showed that Filipinos struggle with financial literacy, but don’t fret! There are many ways to be financially literate, which can help you turn the woes to wins, achieve goals, and live a happier life. Here’s how you can do it.

Budgeting
Woe: There are a lot of daily necessities and monthly dues so there’s no room to save or spend on personal wants.
These can be overwhelming to manage and there is a tendency to pour all resources there.

Win: Budgeting is one way to manage finances. It allows you to look into your expenses, reallocate funds to ensure needs are met and make room for wants. This way, you can spend on both important things and little luxuries and rewards for yourself every now and then.

Budgeting is easier with UnionBank Online as it allows settling and scheduling payments, sending prepaid load for your phone and e-wallets in real-time. You can also save up weekly, monthly, or quarterly using the Goals feature for the rewards or luxuries that you want. Being financially literate means avoiding spending money you do not have, and maximizing money that you do have to achieve your short-term and long-term goals.

Tracking and Organizing
Woe: It’s easy to get lost in all your transactions and not everyone has the time to keep track of them. It can also be a hassle to do, especially if there are too many accounts to look at, which would take time and effort.

Win: Conquer this challenge and take control of your finances to win in life. Tracking and organizing your accounts and transactions allow you to have better visibility of your finances, stay within your budget and prevent financial mishaps, to reach your goals faster.  

With UnionBank Online’s Spend Tracker, your credit card expenses are automatically categorized on a monthly basis, helping you see if there is still room to spend.  For your savings accounts, the app has a unified view so you can quickly and easily browse balances.  Tap into each account to access your transaction history. It even allows you to lock your physical card to avoid unauthorized use or prevent you from overspending.

Investing in the future
Woe: Investments and insurance can be intimidating because of the price tags that come with them. Because they can be pricey, they become additional expenses that don’t fit into the budget.

Win: Understanding the value of investing in the future is also part of being financially literate. You are not only preparing for what is up ahead, but also for how it can impact others. Whether it is investment for potential long-term wealth or insurance to keep yourself and your loved ones protected, the goal is always to live a better and more comfortable life.

At an affordable price, you can invest through Unit Investment Trust Fund (UITF) on UnionBank Online and let professionals help grow your money. For protection in case of emergencies, UnionBank Online partnered with Inlife to offer a variety of Life and Accident insurance plans that you can choose from to ease any unforeseen financial burdens.

Financial literacy matters because it helps you get past your financial woes and score wins in life, as it allows you to make better money decisions everyday. Budgeting, tracking and organizing finances, and investing in the future are just some of the habits that will surely make an impact on your future. As you become more financially literate and responsible, you are one step closer to achieving your goals.

Now’s the chance to make smarter choices to achieve your short-term and long-term goals. Lessen your woes and win in life with the right app. Download UnionBank Online now, and open an account or visit UnionBank Online for more information and to see all features helpful in managing finances.

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