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Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging

Donating requires people to focus on and empathize with others, but that can be sabotaged by smartphones inducing self-focus.

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Charities seeking opportunities for growth have experienced a recent surge in online giving, growing by 42 percent since 2019, according to the most recent Charitable Giving Report from the Blackbaud Institute.

Mobile giving, in particular, has gained popularity, with 28 percent of all online contributions coming from smartphones in 2021 — a percentage that has more than tripled since 2014.

Not all online giving is equal, however. New research from the University of Notre Dame reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.

The mobile giving gap: The negative impact of smartphones on donation behavior,” recently published online by the Journal of Consumer Psychology, was authored by Kristen Ferguson, assistant professor of marketing at Notre Dame’s Mendoza College of Business, along with Stefan Hock and Kelly Herd from the University of Connecticut.

Charities have long recognized the benefits of appealing to consumers in a variety of ways, including door-to-door, direct mailers, personal phone calls and, more recently, through virtual reality. Because of the major differences in these methods, charities often adapt their appeals to align with the solicitation style.

The study shows the need to further fine-tune their strategies.

“Although charities are willing to adapt their appeals to these different channels, they have not yet recognized the importance of adapting their online appeals across device types,” Ferguson said.

Organizations typically use identical appeals across device types, according to a review of the donation pages of the Forbes Top 100 Charities.

Previous research identified a “mobile mindset,” recognizing that consumers process information and behave differently on their smartphones than when on their laptops or desktop computers.

This study looks more closely at this phenomenon, in part through a collaboration with German charity Aktion Deutschland Hilft, an alliance of German humanitarian aid agencies.

“Our research describes critical attributes of a mobile mindset, in which consumers are more self-focused and less ‘other-focused’ on their smartphones than on their PCs,” Ferguson said. “This is because they constantly have their smartphones with them and view the devices as a part of the self, so are more likely to think about themselves rather than others when using them.”

Donating requires people to focus on and empathize with others, but that can be sabotaged by smartphones inducing self-focus.

“Charities would be best served by working to induce other-focus for smartphone users,” Ferguson said. “Specifically, those appeals would highlight the fact that the main beneficiary of support is another individual or group.”

An ad highlighting others may specify that the donor can “help those less fortunate,” “help make the community a better place for everyone” or “imagine how your donation will enhance the lives of those affected by cancer.”

“When donation appeals explicitly highlight the needs of others, people using smartphones will become less focused on their own and more conscious of others’ needs, which will dissipate the mobile giving gap,” Ferguson said.

Companies, including many nonprofits, spend more than $224 billion annually on Google Ads, according to Statista. In fact, highlighting the value of this platform for nonprofits, Google Ads offers eligible nonprofits $120,000 of free Google ads per year. Since 2003, the Google Ads Grants program has provided $10 billion in free advertising to more than 115,000 nonprofits across 51 countries, according to Nonprofits Source.

Charities can better leverage this opportunity by developing ads that directly target consumers on either smartphones or PCs.

Although mobile giving may appear to be on the rise, the uptick is likely driven by increases in overall smartphone ownership, the researchers said. This study suggests charities are leaving money on the table by using a one-size-fits-all strategy for all forms of online giving.

“Charities see value in measuring mobile giving as a separate category of online giving, but they still don’t see the importance of adapting their donation appeals across device types,” Ferguson said. “Our work shows why and how to change that.”

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Modern slavery is a business decision – not an accident

Many organisations focus on compliance, reporting and audits, yet fail to build the relationships and trust needed to identify and tackle exploitation. In some cases, competitive pressures and mistrust between firms actively prevent collaboration that could reduce risks. 

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Modern slavery persists because the way global supply chains are designed allows it to remain hidden, according to new research led by Professor Glenn Parry from the University of Surrey and Dr Mike Rogerson at the University of Sussex.  The findings argue that exploitation often stems from business decisions that cut costs by pushing work further down the supply chain, leaving companies with little direct contact with workers and less visibility over how they are treated. 

Around 27 million people worldwide are estimated to be living in conditions of modern slavery, embedded within the production of everyday goods and services. While governments have introduced laws to force companies to report on risks, the research suggests that disclosure alone is not changing behaviour in a meaningful way. 

Instead, firms often maintain distance from the most vulnerable parts of their supply chains. This distance can be geographical, organisational or even digital, such as the use of algorithms that control workers without direct oversight. As a result, companies rely on indirect signals rather than engaging directly with workers, leaving serious gaps in knowledge and accountability. 

The special issue on “Modern Slavery and Supply Chain Management”, published in Supply Chain Management, brings together insights from multiple international studies across sectors including construction, social care, logistics and global manufacturing. Drawing on interviews with practitioners, workers and experts, as well as analysis of corporate reports and policy frameworks, the work examines how governance, partnerships and digital systems shape labour conditions across complex supply networks. 

Glenn Parry, co-editor of the issue and Professor of Digital Transformation at the University of Surrey, said: “Modern slavery is a problem buried in supply chain structures and it is often the result of how those chains are built and managed. When companies prioritise cost and efficiency above all else, they create the conditions where exploitation can thrive.”

The research found that many organisations focus on compliance, reporting and audits, yet fail to build the relationships and trust needed to identify and tackle exploitation. In some cases, competitive pressures and mistrust between firms actively prevent collaboration that could reduce risks. 

It also finds that partnerships between businesses, governments and NGOs can help, but only when they are built on genuine understanding and shared goals. Superficial collaboration risks becoming a tick-box exercise rather than a driver of real change. 

A major recommendation is to shift focus from reporting to knowledge. Companies need to invest in understanding their supply chains in depth, including listening directly to workers. Bringing “upstream voices” into decision making is seen as critical to designing effective anti-slavery measures. 

Professor Glenn Parry added: “If we are serious about tackling modern slavery, we need to stop treating supply chain complexity as an excuse. It is often a choice. That means it can be changed.” 

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Long-serving CEOs may weaken innovation, study finds

Companies led by long-serving chief executives may become less innovative over time unless challenged by strong independent boards.

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A new study from the University of East London has found that companies led by long-serving chief executives may become less innovative over time unless challenged by strong independent boards.

The research examined 215 FTSE 350 companies over an 11-year period between 2010 and 2021. It explored how CEO tenure and independent directors influence a company’s “R&D knowledge stock”, which is the research, expertise and technological capability built through investment in innovation.

The study published in the journal Corporate Governance found that CEOs who remain in office for many years often become more cautious and less willing to back risky research and development projects. These companies were more likely to reduce investment in innovation and long-term technological growth.

Firms with higher numbers of independent directors were more likely to continue building innovation capacity with experienced CEOs and independent directors forming an effective partnership, to combine deep company knowledge with outside challenge.

However, both experienced CEOs and independent directors become more cautious and less willing to back risky research and development projects when the company fails to meet performance aspirations, suggesting that independent directors do not have stable risk preferences.

The findings suggest that innovation is shaped not only by technology and finance, but also by leadership culture and corporate governance structures.

Author Dr Igbekele Sunday Osinubi, of the Royal Docks School of Business and Law, said: “Long-serving CEOs can bring valuable experience and stability, but there is also a risk that leaders become too cautious or too attached to existing ways of thinking. Our findings show that independent directors play an important role in encouraging companies to continue investing in innovation, especially during difficult periods when firms may otherwise retreat from long-term research and development.”

He added: “This matters beyond individual companies. Innovation drives productivity, competitiveness and economic growth. The study highlights how governance structures can influence whether firms continue building the knowledge and technologies that shape future industries.”

The paper argues that regulators and policymakers should consider governance reforms and incentives that encourage long-term innovation strategies, particularly in firms led by long-serving executives. The findings may also influence how boards think about CEO succession planning, oversight and the balance between short-term financial pressures and long-term investment.

Osinubi’s research, “Long CEO tenure, independent directors and R&D knowledge stock: the moderating effect of performance shortfalls”, was published in the Corporate Governance: The International Journal of Business in Society

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Office owners or managers, take note: Increased risk of bullying in open-plan offices

In traditional open-plan offices it is easier to notice colleagues’ shortcomings and become irritated by them. If someone gets frustrated and takes it upon themselves to “do something about” a colleague’s behaviour, and there are no clear guidelines for handling such situations, there is a risk that it may escalate into bullying. Those who are subjected to bullying lack access to a private space for retreat. 

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Open-plan offices entail a clearly increased risk of workplace bullying compared with employees having their own office or sharing with just a few colleagues. This is shown in research from Linköping University, Sweden. 

“Increased bullying is a tangible negative consequence of how you choose to organise the workplace. It’s important to highlight this, as it hasn’t previously been examined,” says Michael Rosander, professor at the Division of Psychology at Linköping University.

Open-plan offices, where many employees share the same space, have become increasingly common. Employers often justify this development as a way to use premises more efficiently and to encourage creative interactions between employees. However, research has shown that open-plan offices do not promote health, job satisfaction or productivity.  

Until now, it has been unclear whether open-plan offices also affect the risk of bullying and employees’ motivation to look for another job. Through surveys of more than 3,300 randomly selected individuals in employment in Sweden, Michael Rosander has now provided an answer. The results are published in the journal Occupational Health Science. 

Thirty per cent of those with some form of office-based work reported that they worked in a traditional open-plan office with no access to private space. Thirteen per cent worked in so-called activity-based offices, where employees spend part of their time in an open-plan environment but also have access to designated rooms for tasks requiring peace and quiet. The remainder had their own office or shared one with only a few colleagues.

For traditional open-plan offices, the survey responses showed a clearly increased risk of bullying compared with those who had their own office or shared an office with only a few colleagues. The difference remained regardless of factors such as personality traits and the extent of remote working. This suggests that the problems are indeed caused by the work environment in the office.  

The researchers’ explanation is that in traditional open-plan offices it is easier to notice colleagues’ shortcomings and become irritated by them. If someone gets frustrated and takes it upon themselves to “do something about” a colleague’s behaviour, and there are no clear guidelines for handling such situations, there is a risk that it may escalate into bullying. Those who are subjected to bullying lack access to a private space for retreat. 

Activity-based open-plan offices, by contrast, showed no increased risk of bullying, likely due to the availability of private spaces. However, in both types of open-plan office, employees were more likely to consider changing jobs. One possible explanation is that activity-based offices also involve more distractions, according to Michael Rosander.

For employers who have introduced, or are planning to introduce, open-plan offices, there are some lessons to be learned. One is to be prepared to deal with irritation and conflicts before they escalate. Another is the importance of providing rooms where employees can work undisturbed. Placing individuals with similar needs and tasks near one another may also reduce the risk of disruption.

“Traditional open-plan offices are in themselves negative for the individual, for productivity, and make people more likely to leave their job. Social interaction also suffers. So it’s worth considering how to handle it,” says Michael Rosander.

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