By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Gingersnaps is able to maximize its reach to offer stylish, sustainable, and...
The more strongly the participants identified with other women, a phenomenon called “in-group identification,” the greater this effect was. A feminine label also influenced their expectation...
Workplace leaders who are financially stressed are more likely to be abusive toward their subordinates – particularly if the leader is a man.
Highlight your strengths—whether it's one-of-a-kind products, exceptional offerings, or a strong local connection. Design your holiday strategy around what sets you apart and amplify these messages...
GameZone brings Tongits into the digital age, making it more accessible than ever to players across the country.
The absence of accessible food labeling has tangible consequences for public health.
Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.
“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority...
Nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.
Restaurants that received a Michelin star were more likely to close in subsequent years. This helps explain how third-party evaluators' reviews, ratings, and rankings can help...
