Consumers perceived numerical ratings in the 3.5-3.9 range as lower than if that same rating were presented in stars due to left-digit anchoring.
The success of Josefina's Homemade Food on TikTok Shop highlights both its popular products and the dedication of its founders. The business began as a small...
Donating requires people to focus on and empathize with others, but that can be sabotaged by smartphones inducing self-focus.
As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand's shapewear products.
Free-delivery subscription (FDS) plans come surprising close to being a free lunch. They can offer financial benefits to everyone involved: retailers such as Target and Amazon...
While consumers consider sustainability important, other factors such as taste, quality, and animal welfare take precedence in their purchasing decisions.
Having a higher degree of robot-phobia was connected to greater feelings of job insecurity and stress – which were then correlated with “turnover intention” or workers’...
Bragging about stress creates the perception that chronic high-stress levels are an expected and normal part of the work culture.
Through a series of Build Your Business (BYB) sessions—held online and in person in key cities across the country—seasoned PRU business builders share their success stories...
Although managers could see the potential benefits of scaling as a way to prevent competitor imitation, scaling early can also prematurely curtail learning through experimentation and...