Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, particularly when the label’s artwork reinforced the point with feminine gender cues...
When digital personalization crosses perceived boundaries, it triggers a powerful emotional response, which he calls “creepiness.” That response can backfire on digital marketers by materially reducing...
Negative opinions become a battlefield in the spreading phase, and sometimes one perspective emerges as more dominant. When things settle down and get back to normal,...
Most entrepreneurs – people who start their own businesses – actually identify with the business they’re running. So being told that your business, your idea that...
Googling eating venues in Baguio City will give you a lot of must-check places. And among those that, consistently, enter lists of recommended restaurants is Café...
Claiming a page signals to the public that the owner is present, paying attention and potentially available to address complaints. That shift in perception encourages dissatisfied customers –...
AR menus can significantly increase customers’ interest in visiting a restaurant and may result in more positive word-of-mouth marketing, when compared to printed or QR-code menus.
Tsokolateria Artisanal Café is this artsy resto in Baguio City, offering artisanal offerings.
Online shopping is more strongly linked to stress than reading the news, checking your inbox or watching adult entertainment. This is something online businesses should know...
Founded in the early 1980s by Carlito Atienza, a master tailor in Metro Manila, Caster Sportswear began with a clear mission: to fill the gap for...