As consumer preferences and social values continue to shape purchasing decisions, here are three strategies for marketers to reach today's multicultural consumer.
Rental property owners and their tenants share the responsibility to ensure adequate protection against the threats of smoke and fire.
Do price promotions on some products differentially impact demand for other products depending on their relative locations within a display? This new study concludes that the...
Epson partnered with WWF-Philippines to conduct an urban gardening workshop for the global technology leader’s employees. Facilitated by WWF-Philippines Sustainable Food Systems Project Manager Monci Hinay,...
Businesses need to examine their founding structure and internal processes and consistently re-evaluate whether they are best suited to their market environment.
Consumers prioritize physical togetherness with relationship partners over opportunities that would improve an experience in real time.
Managers expect that introducing a new product under an existing brand name can reduce introduction costs, lower the risk of failure, and increase firm profit. However,...
When a purchase is difficult to justify — like buying an overpriced bottle of water at the airport, cigarettes or candy — consumers pay with less-trackable...
So before you whip out your smartphone and click buy on that item you’re itching to get your hands on, here are a few tips you...
Prior research has shown they are more memorable and make it easier to trademark and find related domain names. They may also help convey the brand...