Firm-generated tweets induce both permanent and temporary price impacts, which are linked to the tweet attributes of valence (i.e., positive and negative sentiment) and subject matter...
When customers are angry, deploying humanlike chatbots can negatively impact customer satisfaction, overall firm evaluation, and subsequent purchase intentions. Why? Because humanlike chatbots raise unrealistic expectations of how helpful they...
Beyond establishing a digital presence and e-commerce store, entrepreneurs should also take steps to ensure their websites are protected from cyber threats.
Eastern Communications, one of the premier telecommunications companies in the Philippines, believes that enterprises need to support their employees to help ensure productivity while mitigating the...
New research shows the first offer can have a significant impact on the eventual outcome, and if you try to drive too hard a bargain, it...
Love thy employees; as evidence shows that companies who fail to reward or acknowledge their employees for hard work, impose unreasonable demands on workers, and do...
Kaspersky’s fresh data for Q2 2021 showed a 60% increase in mobile banking Trojan attacks blocked in the region versus same period last year.
Researchers found that this “just-below” pricing makes consumers less likely to upgrade to a more expensive version of the product or service, such as a bigger...
Knowing when your site gets the most visitors and which pages people frequent the most can help you optimize your website for increased traffic.
By directing new customers to purchase a "deep product in-store" as their first purchase from a new retailer, they are more likely to: 1) buy deep...