Just one of the 17 brands under the Cebu-based and family-owned Pages Group, Lantaw Floating restaurant aims to create a dining experience similar to a tranquil...
With MSMEs comprising 99.5% of business enterprises in the Philippines, the need for them to adapt to the changing market and increase their reach is more...
“What’s new here is that we designed our model so that customers walking down an aisle they normally peruse will notice products they will likely be...
Sixty-one organisations in the UK committed to a 20% reduction in working hours for all staff, with no fall in wages, for a six-month period starting...
Sometimes CEOs happen to attain outstanding performance thanks to events beyond their control. Firms that subsequently hire them pay them more and experience declining results, according...
Consumers are more likely to respond favorably to a discount celebrating a special day compared to the same discount with no link to a special day....
I a brand adequately addresses moderating factors, the potential benefits to consumers and marketers are considerable. These factors include consumer trust, brand authenticity, brand credibility, commitment...
Although featured — or top — reviews on e-commerce sites can help cut down on information overload for customers trying to make purchasing decisions, too many...
Short positivity interventions can help employees make the best of their day and that employers and employees should consider incorporating more positivity into the workday.
Newly established international firms and start-ups with limited resources can effectively use social media to learn about their new foreign markets and customers in a fast...