Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to...
Many marketers turn to online influencers to promote their brands and products on social media, propelling the growth of influencer marketing. However, little is known about...
Company is here to stay long-term, aims to hire over 1,200 employees by 2025.
The study found that unit-head narcissism can prevent knowledge sharing. That tendency diminished in fast-changing or complex environments because narcissists had an excuse to pursue external...
If you want to be a successful YouTube content creator, you must understand how the video streaming platform works.
In the first quarter of the year, McDonald’s Philippines achieved double-digit sales growth of 29% versus the same period last year driven by strong same store...
Inspired by the beautiful weaving tradition of Samar, the founders of Woven are driven to bring the exceptional craftsmanship of Filipinos to the rest of the...
“By matching the energy level of ad content with consumers’ state of mind, we believe advertisers can expect higher levels of acceptance and effectiveness of their...
When negative comments come from a socially distant source, a negative review actually increases purchase intentions – and that is a game changer.
Businesses should not spend a lot of time gaming the rating system. That effort is actually not very meaningful or effective, based on findings.