The more strongly the participants identified with other women, a phenomenon called “in-group identification,” the greater this effect was. A feminine label also influenced their expectation...
Highlight your strengths—whether it's one-of-a-kind products, exceptional offerings, or a strong local connection. Design your holiday strategy around what sets you apart and amplify these messages...
The absence of accessible food labeling has tangible consequences for public health.
Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.
“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority...
Nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.
Restaurants that received a Michelin star were more likely to close in subsequent years. This helps explain how third-party evaluators' reviews, ratings, and rankings can help...
Engagement around brand-sponsored content mirrors TikTok’s own image as an unfiltered, raw, and authentic platform.
Being on the cutting edge of technology is not enough to ensure success in the market, and managers must strategically time launches to create a source...
The name of the establishment comes from Roberto delos Santos Jr. and Rachelle Rose Abbu, a couple who have demonstrated that remarkable achievements can be made...