Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel.
To give your business website a traffic boost, here are some tips from entrepreneur Russell Brunson – who started his first online company while he was still in college; co-founder of ClickFunnels, a software company that helps entrepreneurs get their messages out to the marketplace; and author of “Traffic Secrets”.
1. Identify Your Target Audience
According to Brunson, pinpointing a group he calls “Your Dream 100” illuminates where your ideal audiences like to gather information, whether it’s video channels, podcasts, blogs or other platforms. Once you have a list of these places, reach out to the people behind the scenes and pitch collaborative opportunities that allow you to put your products in front of your target audience.
2. Understand the Importance of Lists
Building a list of customers means you can contact them or promote a product to them at any time. Brunson equates an email list to an advertising platform that’s free to use and packed with ideal customers. Direct site visitors into compelling sales funnels where you can collect their information and add them to your lists so you can entice future visits.
3. Push a Steady Flow of New Ads
When people see the same image over and over, they tune it out. You don’t need the perfect ad; you just need different ads on a regular basis that connect with different people and keep your brand unique and interesting.
4. Master Social Media
Driving traffic through social media is challenging. To succeed, you need to understand the goal of the platform, develop a strategy that aligns with that goal and understand how the platform wants to promote content to its users.
Visit grabtrafficsecrets.com for similar tips.
