5 Ways to drive traffic on social media

There was a time when businesses only saw social media as an add-on to promote their businesses; but – really – those days are gone. Nowadays, having social media presence is a must-have; a necessity; and should be a given…

Why?

Duh!

This has become an affordable (dare we say, cheap?) way to send your brand’s messaging to the right people (that is, your target market) at the right time and hope your brand sticks out to them enough to be interested and, yes, buy what you’re offering.

Entrepreneur Russell Brunson – who started his first online company while he was still in college; co-founder of ClickFunnels, a software company that helps entrepreneurs get their messages out to the marketplace; and author of “Traffic Secrets” – doesn’t think all social media sites are created equal, however.

And while these will change (for sure) with the passing of time, here’s a list of five must-have social media platforms from “Traffic Secrets”:

Google: Search the keyword you’d like to rank for. Scan results, looking for sites that have ads, banners, affiliate links to products or subscription boxes. Contact the owners of those pages and ask about advertising options to buy your way in and build your list.

YouTube: Create a 15-second intro with a catchy hook followed by a short 4-second branded message then tell your viewer why he or she should listen. Create a connection with personal commentary and share valuable content for the next 7-12 minutes. Close with a call to action.

Facebook: Think of your cover photo as your billboard and the intro section as your business card where you can place links to funnels. When posting, share stories that can open conversations, and remember to engage readers in the comments.

Instagram: Decide whether you want to inspire, educate or entertain then create a caption. Three effective options: tell a story, ask a question or make a list.

Podcasting: In addition to working the podcast circuit and delivering a call to action at the end of each show, you can leverage influencers in other ways. Buy ads on their podcasts and arrange guest appearances that let you ask their listeners to check out your own podcast.

Visit grabtrafficsecrets.com for similar tips.