As a small business owner, entrepreneur or consultant, being “camera ready” was never a necessary element in your modern business tool kit – until now.
“While business reopens, the ease and familiarity of being virtual will continue to shift the future landscape of getting you and your business out there,” said entrepreneur Sharon Haver, the founder of FocusOnStyle.com, who also recommends using “your marketing videos and branding photos to stand out and confidently position yourself as the authority in your niche.”
Consider the following:
- First impressions are made in a snap – a recent study shows it takes 1/10th of second for someone to form an opinion of you online.
- Hubspot found that 54% of consumers want to see more video content from a brand or business they support.
But while showing up on camera is more important for your business than ever before, insecurities may arise and self-confidence plummets when it comes to getting on camera.
Sharon’s answer to on-camera insecurity? Authenticity. Being the best at being you is what makes you un-copyable while attracting your most aligned audience! And if you’re going to take advice on how to successfully show up on-camera, let it be from someone who has been featured in the media over 1,000 times.
“What sets you apart from anyone else is your own personality. To stand out as a go-to authority, lead with authenticity, have the confidence to truly be you in everything from your branding photos and marketing videos to social media,” Sharon recommends. “Not only does authenticity elevate the know, like, and trust factor, but it’s magnetic to your clients.”
For business owners and entrepreneurs, in the age of being an authentic superstar this may be easier said than done. To help you get going, Sharon offers these tips to simplify the process of creating authentic branding photos and marketing videos.
- The less “professional” and more “real” a video is the more it converts these days as it removes the friction between you and the viewer, thus more revenue from doing less!
- The longer it takes to get on video, the more momentum you lose. The “same day” approach works like gangbusters to get out of your own way and get it done.
- The setting and background of your video, along with what you wear (and what not to wear) will complete the story of your visual message. Make sure they are saying the right message. Aim for a natural, yet styled setting.
- Avoid sounding salesy and scripted. Use a bulleted framework to keep the video more conversational and allow your personality to shine. After, you can repurpose the video into ad copy to keep your personal brand consistent throughout.
For more similar tips, head to VideoQuickStarter.com.
