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Smart’s green programs lauded in latest GSMA global report

The GSM Association (GSMA) cited wireless services provider Smart Communications, Inc. for initiating environmental protection programs that utilize innovative technologies.

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The GSM Association (GSMA), the global industry organization of mobile network operators, cited wireless services provider Smart Communications, Inc. (Smart) for initiating environmental protection programs that utilize innovative technologies.

Prior to the Digital Dividends report, Connected Mangroves was also featured in GSMA’s Case for Change 2019, an initiative that features the global mobile industry’s contribution to achieve the UN SDGs.

In its report “Digital Dividends in Natural Resource Management” released on World Environment Day, the GSMA commended Smart in two out of its three featured environmental programs. The study highlighted Smart’s innovations that protect rainforests and restore coastal communities, which are currently under the PLDT Group’s Gabay Kalikasan effective environmental stewardship sustainability pillar.

Conducted under the GSMA CleanTech programme, the study explored the “Digital Dividends” of applying various types of technology to natural resource management (NRM). The report emphasized how digital solutions can significantly improve the efficiency, responsiveness and efficacy of NRM activities. “Innovative approaches to environmental concerns are believed to contribute to at least 10 of the 17 United Nations Sustainable Development Goals, as natural resources, livelihoods and poverty are interlinked,” PLDT-Smart Chief Sustainability Officer and concurrent PLDT SVP and Group Controller and Smart Chief Financial Officer Chaye Cabal-Revilla explains. 

Guarding the rainforest

Launched in the first quarter of 2020, the Rainforest Connection Program is a collaborative effort between Smart, the Philippines’ Department of Environment and Natural Resources (DENR) and Huawei Technologies Philippines (Huawei). It has been successfully deployed in five DENR-designated areas in Palawan, which is recognized as the “last ecological frontier” of the country.

The program uses an Internet of Things (IoT) solution that taps mobile technology to record sounds in the rainforest sounds in order to detect illegal logging and poaching activities in the country’s rainforests.

Developed by a US-based NGO of the same name, Rainforest Connection makes use of old cell phones, all powered by solar panels and wireless technology, to monitor and record ambient sounds of DENR-identified priority forest areas.

The bio-acoustics are then uploaded to a cloud service using Smart’s mobile network connectivity. Findings based on the collected data are accessible via a mobile app and may be used by key community stakeholders to interpret patterns of forest activity and to guide their course of action.

Restoring mangroves with Ericsson, LGUs

Smart’s Connected Mangroves partnership with network vendor Ericsson is also featured in the 2020 GSMA Digital Dividends report. This program was also lauded by GSMA in its Case for Change initiative in 2019, as one of the global mobile industry’s contributions to the United Nations Sustainable Development Goals.

The IoT for mangroves protection uses wireless connectivity to collect critical data relevant to the survival of these plants, such as water level, temperature, soil moisture, and other conditions in the mangrove area. The information, which is being collected by the mangrove sensor system, is transmitted over a cloud system to a dashboard accessible to the fisherfolk communities and authorities.

Mangrove forests are deemed important in the protection of seaside communities from typhoons, flooding, erosion and other coastal hazards, and serve as a vital habitat for various aquatic life forms. The newly established Sustainability Office of PLDT-Smart aims to scale up the project for 2020, following its 2017 deployment in the Sasmuan Bangkung Malapad Critical Habitat and Eco-tourism Area in Pampanga.

Aside from Rainforest Connection and Connected Mangroves, most NRM projects that GSMA studied also leverage data collected through satellites, drones or connected devices. One in five uses artificial intelligence to discover, explore and derive insights from datasets. GSMA studies show that when an initiative receives support from a telco or a technology organization, it is twice as likely to use emerging technologies like connected devices, blockchain, and the like.

Supporting GSMA’s #RaceToZero

These recognitions coincide with PLDT-Smart’s announcement that it is supporting the GSMA’s Race to Zero campaign, as a member of the organization’s Climate Change Task Force. The movement highlights broad-based commitment to zero emissions from all stakeholders, building back better from the COVID-19 context.

Race to Zero aims to mobilize leadership and support from business cities, regions, and investors for a net zero greenhouse gas emissions economy by 2050, preferably earlier. PLDT-Smart aims to do this by progressively improving operational efficiencies, turning to green technologies this 2020, and pursuing the use of renewable energy in its facilities. This is on top of the various partnerships established to help protect and conserve our rainforests, mangroves, and marine life – all leveraging on digital technology and the PLDT-Smart network.

“For us, ‘The Race To Zero’ has already begun, we have hit the ground running,” PLDT Chief Revenue Officer and Smart President and CEO Alfredo S. Panlilio says in a video message.

“We realize this is not a sprint but a marathon. So, we will run this race at a steady pace, keep our eyes focused on our goal, and stay determined to see it through to the finish line,” he concludes.

“This is the larger mission before us – the purpose that drives our organizational will and energy towards sustainability on the triple bottom line of profit, people, and planet,” PLDT Chairman, President, and CEO Manuel V. Pangilinan says.

Ethical Biz

Canon champions lifesaving advocacy with blood donation drive in partnership with NKTI

As part of Canon’s Health and Wellness initiatives, the event united employees in a shared mission to save lives and promote the spirit of giving. A total of 30 Canon employees participated as donors, contributing to NKTI’s blood bank and providing vital support for patients in need of blood transfusions.

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Canon Marketing (Philippines), Inc. (CMPI) reinforced its commitment to corporate social responsibility and community health through a successful Blood Donation Drive in collaboration with the National Kidney and Transplant Institute (NKTI).

As part of Canon’s Health and Wellness initiatives, the event united employees in a shared mission to save lives and promote the spirit of giving. A total of 30 Canon employees participated as donors, contributing to NKTI’s blood bank and providing vital support for patients in need of blood transfusions.

“Every drop of blood is a symbol of compassion and hope,” said Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc. “We are proud of our employees for coming forward to make a real difference. This initiative truly reflects Canon’s philosophy of kyosei—living and working together for the common good.”

Dr. Jose Dante Dator, Executive Director of NKTI, commended Canon’s initiative:

“Partnerships like this highlight the power of collaboration between the private sector and healthcare institutions. Canon’s support directly contributes to saving countless lives, and we hope more organizations will follow their example.”

Through this initiative, Canon Philippines continues to advocate for health, wellness, and community service, embodying its vision to create a positive impact beyond business. The Blood Donation Drive also underscores Canon’s dedication to nurturing a culture of care, empathy, and social responsibility among its employees.

Canon is a global multibillion-dollar company with one of the world’s most extensive digital imaging product lines. In 2020, it marked its 35th consecutive year among the top five U.S. patent holders and its 16th straight year as the leading Japanese company for U.S. patents granted—a testament to its culture of innovation.

Guided by its Kyosei philosophy of living and working together for the common good, Canon delivers total imaging solutions that enhance both personal and professional lives. Recognized as one of the Top 20 brands in Asia-Pacific (Campaign Asia-Pacific & Nielsen, 2018), the brand is known for performance, reliability, and corporate citizenship.

In the Philippines, Canon Marketing (Philippines), Inc. operates nationwide with a strong network of offices and authorized service centers. It has earned multiple honors, including the Corporate Award and Gold Bagwis Seal of Excellence for outstanding customer service.

Canon Philippines is committed to sustainability, embedding eco-friendly practices across its operations and product lifecycle to help build a greener future.

For press materials, visit the Canon Press Center. For product and service inquiries, contact our Customer Care Hotline at +63-2-884-9000.

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Ethical Biz

Chevron leads coastal cleanup in Batangas with 250 volunteers

By joining forces, employees, contractors, and community partners were able to collect 232 sacks of trash from the shoreline near the Chevron Batangas terminal, a coastal stretch that also serves as a nesting ground for Olive-Ridley sea turtles.

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The annual Coastal Cleanup hosted by Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, brought together 250 volunteers in San Pascual, Batangas. By joining forces, employees, contractors, and community partners were able to collect 232 sacks of trash from the shoreline near the Chevron Batangas terminal, a coastal stretch that also serves as a nesting ground for Olive-Ridley sea turtles.

The initiative, held in line with the International Coastal Cleanup, was made possible through the collaboration of multiple organizations, including SRDC, CJI General Services Inc., 5G Security Inc. (5GS), the Philippine National Police (PNP), Bureau of Fire Protection (BFP), Philippine Coast Guard Auxiliary (PCGA), Municipal Environment and Natural Resources Office (MENRO), City Environment and Natural Resources Office (CENRO), and Barangay Danglayan.

Partnerships that Matter

Mae Belle Albay, Head Operator at Chevron Philippines Inc., highlighted the importance of collective action in ensuring the success of this year’s cleanup.

“This cleanup demonstrates what’s possible when everyone—local government, community members, our employees, and contractors—comes together with a shared purpose. Although this area is within Chevron’s operational control, it remains a shared space that we all rely on and have a responsibility to protect. Collaborative efforts like this show the power of collective action in preserving the environment as part of our environmental stewardship,” Albay said.The largest group of volunteers came from the Manila Shared Services Center (MSSC) with 118 members collecting 84 sacks of waste, followed by 5GS with 30 volunteers gathering 28 sacks, while Chevron employees and contractors contributed 25 volunteers and 59 sacks. The PCGA sent 7 volunteers who collected 14 sacks.

Beyond One-Day Cleanups

hevron has been organizing the San Pascual coastal cleanup since 2009, but Albay emphasized that sustainability goes beyond one-day efforts.

“It used to be just one big cleanup each year. But since 2015, we’ve shifted to more regular efforts to prevent waste from piling up. By organizing smaller, more frequent cleanups, we’ve found that we can make a bigger, more lasting impact on our environment,” she explained

Environmental Stewardship at the Core

For Chevron, environmental protection is integral to its operations, especially with its terminal located along Batangas’ shoreline.

“It’s always been the company’s social responsibility to share our part in cleaning the environment, especially with our operations dealing with the coastline and vessels from overseas,” said Raymund Año, Batangas Terminal Manager.

He added that the company also implements sustainable practices within the workplace. “Even here in the terminal, we’re eliminating the use of bottled water; we just use glasses and dispensers. Small efforts will mean a lot in protecting the environment, especially now when plastics are still widely used but remain non-biodegradable.”

Spreading Awareness and Volunteerism

The annual cleanup is more than a corporate social responsibility project; it is a call for environmental awareness and volunteerism.

“I hope every year we can do this and that more will join. This is sustainable volunteerism —and with more volunteers, the more waste we are able to collect. Each sack matters in keeping our coastline clean,” Año added.

Looking forward, Chevron plans to continue working with local government units, community organizations, and private partners to expand its environmental initiatives.

“As we spread awareness, we hope other companies and individuals are encouraged to do their part. Hindi lang naman ito tungkulin ng Chevron Philippines, kundi responsibilidad ng lahat,” Año emphasized. (“As we spread awareness, we hope other companies and individuals are encouraged to do their part. This is not just Chevron Philippines’ duty, but everyone’s responsibility,”)

A Lasting Commitment

Through initiatives like the San Pascual coastal cleanup, Chevron and its partners continue to show that collective efforts can create long-term impact in preserving marine ecosystems. The 232 sacks of waste collected this year serve as a reminder of both the challenges and the possibilities in maintaining cleaner, safer coastlines for future generations.

Protecting Olive-Ridley Sea Turtles

The San Pascual coastline is not only a community resource but also a vital ecological site. It serves as a nesting ground for Olive-Ridley sea turtles (Lepidochelys olivacea), one of the world’s most widely distributed but still vulnerable marine turtle species. These turtles come ashore to lay their eggs between August and October, making coastal cleanliness critical to ensuring hatchlings have a safe path back to the sea.

By keeping the shoreline free from plastics and other debris, volunteers help improve the chances of survival for these turtles—whose global populations are threatened by pollution, habitat loss, and poaching. Protecting their nesting sites in Batangas is a step toward preserving marine biodiversity for generations to come.

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Ethical Biz

Shell Philippines turns 3 metric tons of plastic waste into bike racks for sustainable mobility project

Shell Philippines bought plastic credits from PCX Markets,a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world. 

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Shell Philippines has delivered a set of 110 bike racks made from 3,000 kg of plastic waste around Metro Manila and Southern Luzon as part of a unique activation to help encourage sustainable mobility and spotlight the power of the circular economy.

The Philippines has been hard hit by the plastic waste crisis which threatens the health of our planet.  The country’s Extended Producer Responsibility (EPR) Act, which requires large companies to recover 40% of their plastic packaging footprint in 2024, aims to encourage a circular economy for plastics to ensure waste doesn’t end up in nature.

Shell Philippines bought plastic credits from PCX Markets,a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world.  One credit enables the collection and processing of 1,000 kilograms of plastic waste by project partners listed on PCX Markets. This purchase supports the work of EFT Philippines, an SME based in Davao that upcycles plastic waste into various items such as outdoor furniture.

Funds raised by credit sales helped EFT Philippines expand collection and purchase more plastic waste from informal sector waste pickers through aggregators, such as junk shops..  Shell went on to purchase upcycled bike racks from EFT, helping fund the entire circular journey of plastic waste, from collection through to processing and finally, through the purchase of the end product.

Shell unveiled the project on October 24, 2024 including the first prototype, as part of the company’s Sustainability Week event in Manila. The first 55 bike racks was installed in various Shell Mobility sites in Q1 of 2025, and another 55 will be deployed within the the 3rd quarter of 2025.

Shell supports the need for improved circularity of plastics markets and globally aims to increase the amount of recycled plastic in Shell-branded packaging to 30% by 2030 and ensure that the packaging used in their products is reusable or recyclable. The company’s approach to sustainability is integrating sustainable practices in every aspect of the business, from its operations to customer interactions. 

In the Philippines, Shell has partnered with PCX Markets to develop a downstream plastic diversion program that helps fund several recycling, upcycling, and social impact projects to help keep plastic out of nature. 

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