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OFW couple braves through new normal by becoming their own boss

Take it from Jobiegaile Jun and Stephane Mae Aquino, a couple currently based in Doha, Qatar, as Overseas Filipino Workers (OFWs) and Santé Business Owners. They braved through the new normal by starting up a business that they describe as pandemic proof.

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Amid the new normal, some say that putting up a new business sounds quite impossible and too risky. But for others, starting your own business now might be a good option, especially if you have the right mindset and a business partner to guide you throughout your journey. 

Take it from Jobiegaile Jun and Stephane Mae Aquino, a couple currently based in Doha, Qatar, as Overseas Filipino Workers (OFWs) and Santé Business Owners. They braved through the new normal by starting up a business that they describe as pandemic proof.  

Taking Chances Abroad 

Jobigaile Jun Aquino has been working as an OFW for almost 12 years. He was born and raised by his parents, both teachers, in Tacloban City in Leyte. Eventually, he moved to Metro Manila to start his career as an accountant in Ortigas, Pasig City. After six years, he decided to look for a greener pasture abroad to continue providing for his family. 

“I came from a big family. At that time, I was helping my parents provide for the needs of my nine other siblings. That is why when I got the opportunity to work abroad, I grabbed it so that I can continue providing for my family,” Jobigaile said.  

He spent the next seven years as a Senior Accountant for a steel company and then transferred to a Canadian company based in Doha as a Finance Manager. As his career progressed, he did not forget to go to his church to serve the Lord—this is where he met Stephane, a Filipina nurse, originally from Davao, but now, her family lives in North Cotabato. As a couple, they are now married for about five years. 

“I also went abroad to look for greener pastures. I used to work in the Philippines as a nurse but, I was not earning enough for my family. Fortunately, I got the opportunity to work here in the Middle East. I have been an OFW for about ten years already and, currently, I work here as a school nurse,” said Stephane. 

Starting a business amid a pandemic 

Having been OFWs for more than a decade, Jobigaile and Stephane have already created great careers in their own respective fields. But just like everyone around the world, they were also affected by the changes brought by the pandemic.  

“No one was able to prepare for the pandemic. When the authorities here imposed the lockdowns last March 2020, it greatly affected our jobs. We needed to stay at home, not knowing when everything will go back to normal. We lost almost half of our income,” Jobigaile narrated. 

At that time, Jobigaile already knew about Santé, a provider of premier natural and organic health and wellness products and services. He is among those who are avid users of Santé products.  

He said that a friend introduced him to Santé, and ever since, he has been consuming Santé Barley products because of its health benefits. He even became a Santé Member, primarily to avail discounts. 

“But when the pandemic started last year, it became a turning point for us. We lost some of our income, so we needed to look for other ways to earn while isolating ourselves at home. I am thrilled that I already know about Santé,” Jobigaile said.  

He added that “at that time, some of my officemates just learned about these amazing products. They liked it. As days went by, I received many orders from my friends and colleagues—this was when I decided to dedicate more time to this business. I even decided to invest and become a Santé Business Owner.” 

Working Hard to Achieve Success 

Jobigaile noted, however, that it is still hard work and the willingness to take risks that can lead a starting entreprenur to success. During the strict lockdowns in Doha, Jobigaile studied how to run his online business by attending webinars, training sessions, and product orientations provided by Santé through its Santé Engage.  

This platform offers all business owners the essential educational programs to help them grow their businesses, improve leadership skills, and even develop personal growth. 

Santé also came up with strategies to help business owners, like Jobigaile, adapt to the ever-changing world. For example, the Santé Mobile App will help them have easy business management, and a user-friendly website for hassle-free and convenient shopping. 

On the other hand, Stephane also became much more involved in their Santé business as they received orders from their fellow Filipinos in Doha. She also became a Santé Member and eventually also decided to start her own Santé business. 

“What’s good about this business is that you can manage it whenever and wherever you are because it is e-commerce ready. While Jun delivers the products to our customers, mostly our neighbours and friends, I will answer all the inquiries we receive in our online store. And then, eventually, I decided also to become a Santé Business Owner. It was our Santé business that filled our lost income during these trying times,” Steph said. 

A Pandemic-proof Business 

When asked about their reasons for choosing Santé as their business partner, the couple said that it is really because the company shares the same values and mindset as them. 

“As a company, Santé wants to help people live better lives. This mindset solidifies our belief that we found the right business to partner with. As Santé Business Owners, we are glad that we can help our customers maintain their healthy lifestyles with the natural and organic health and wellness that we offer, particularly during this global health crisis,” Stephane said. 

Since Santé is the top producer of barley grass products in the Philippines and soon worldwide, its business partners have a business model that revolve around the certified organic Santé Barley™ grass grown in Canterbury, New Zealand. This Biogro and Halal certified organic barley grass can be found in all Santé product offerings, such as nutraceutical vitamins, health beverages, health, and wellness, among others. 

Santé products also contain natural ingredients filled with a broad spectrum of vitamins, minerals, chlorophyll, and carotenoids, essential in strengthening the immune system up to the smallest cellular level. 

For Jobigaile, the idea of helping others achieve their dreams through their Santé business is, by far, his greatest success. “I am grateful to all our mentors for guiding us to become great leaders and business owners. Through this business, we are also helping other people have other sources of income. This is important because we are all greatly affected by the pandemic. Some even lost their livelihoods,” he said.  

The couple added that all these factors, particularly its products, core values, and willingness to help its distributors through trainings, webinars, and e-commerce readiness, make Santé a pandemic-proof business. 

Santé also cherishes its business partners’ role for the organization. Through its compensation plan, it provides incentives like bonuses in repeat purchases, infinity bonus, free gadgets, and a car and house incentive with free down payments and monthly amortization. 

More than a year after they started their online business, Steph and Jobigaile achieved a lot from being Santé Business Owners. They are now Executive and Platinum Executive Directors, respectively, and among the leading Santé distributors in Doha, Qatar. Their families in Leyte and North Cotabato have also recently started their own Santé Business.  

Founded by leaders with more than 70 years of combined Direct Selling and Marketing experience, Santé is now one of the fastest-growing distribution and direct selling companies globally. Aside from New Zealand and the Philippines, Santé is present in key cities such as Hong Kong, Macau, Singapore, Dubai, Abu Dhabi, Qatar, Abuja, Lagos, and Cyprus. 

BizWiz

How one former OFW finds hope as a TPC and Smart load reseller

Telepreneur Corp. or TPC is a leading direct selling company of network load. Smart Communications, Inc. (Smart) continues to strengthen its partnership with TPC through Muenchen by providing livelihood opportunities, training sessions, and supporting other activities of load resellers or retailers.

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Overseas Filipinos sacrifice a lot the moment they decide to leave the Philippines to work abroad, and even when they return home and search again for livelihood. Just like in the case of 33-year-old Estrellita Evale, a former domestic helper who worked in the Middle East for three years, before coming back home for good.

Evale could not help but shed a few tears as she recalled her experience working abroad, away from her loved ones. “I always wanted to go home because I missed my family,” she shared.

Upon choosing to come home to stay, she arrived to find that pandemic-related restrictions were still in place, making it a challenge for Evale to find a way to earn a living. By some stroke of fate, a friend introduced her to the reloading business of TPC.

“I invested my own money to become a load retailer. I was manning the canteen of my sister, and I observed that a lot of people were looking for Smart or TNT load, that’s why I took that opportunity,” she said.

Telepreneur Corp. or TPC is a leading direct selling company of network load. Smart Communications, Inc. (Smart) continues to strengthen its partnership with TPC through Muenchen by providing livelihood opportunities, training sessions, and supporting other activities of load resellers or retailers.

Aside from her loading business, Evale also hustles on the side to make a living. But her loading business helps to pay part of her rent, electric bills, and daily necessities.

Because of her perseverance, Evale eventually became a top load dealer under TPC. And earlier this year, Evale also won a motorbike during a TPC event supported by Smart, which she sent to her family to help in their transportation needs in the province.

“Our partnership with TPC and Muenchen has enabled us not only to improve customer experience by making load accessible, but also to help provide sustainable livelihood to many Filipinos,” said Chito M. Franco, Consumer Sales VP and Head of Key Accounts at PLDT and Smart.

PLDT and Smart’s partnership with organizations like Muenchen and TPC supports the PLDT group’s continuing contribution to the United Nations SDGs, particularly SDG 1: No Poverty and SDG 8: Decent Work and Economic Growth. It is also aligned with the PLDT group’s broader goal to promote technologies that can help boost livelihood opportunities among Filipinos, leaving no one behind.

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Micro-entrepreneur ‘hybrid-sells’ with the help of fiber broadband connection

Rogelia Dasco, a Cebu-based homemaker who buys and sells imported goods from the US, does her trade mostly online.

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The post-pandemic environment demands flexibility and adaptability from everyone but most especially entrepreneurs who are slowly recovering from the pandemic slump. One online Facebook seller is employing her business acumen not just in the virtual marketplace but in real life, as she does “hybrid selling” of her consumer goods.

Rogelia Dasco, a Cebu-based homemaker who buys and sells imported goods from the US, does her trade mostly online.

“The items, like lotions and perfumes, are from the US. My sister sends them, I take a picture of them, and I post them on Facebook Marketplace,” she shares.

However, unlike most online sellers, she doesn’t stop in the virtual world; When she gets to her buyer’s address, she then goes house to house in the community. The strategy pays off – she is able to sell out her goods in one afternoon instead of waiting for online sellers to finish off her inventory.

“When someone buys from me, for example, I go to their house but I bring my other items too. After I deliver to the buyer, I go to the neighbors and offer my other goods. Right now, I’m all sold out. The next shipment will come at the end of the month,” Dasco proudly says.

Supporting this diligent hybrid approach is BIDA fiber, the new mass market offering of Converge targeting the lower C and D income classes.

BIDA fiber is the most affordable postpaid broadband plan in the market today, and the cost savings makes a difference for smaller entrepreneurs.

“It’s so affordable and I’m able to save too. My old plan was priced at P 1,299 with an additional P 200 every month so that’s P 1,499. With BIDA, I’m able to save more than P 500,” said Rogelia Dasco.

The reliable connection – that can go up to 35 Mbps – also makes sure Rogelia keeps her ties with her supplier sister strong as every night they call each other through video. Even with a 3-hour video call, her husband watching YouTube videos, and her son playing Mobile Legends with friends at home, Rogelia’s connection never falters.

“I’ve really maximized my connection. It’s really good, even if we all use the internet at the same time,” she added. BIDA fiber is now available in more than 300 cities and municipalities in the Philippines and has more than 40 partner distributors selling the postpaid plan.

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How FullSuite founder Maggie Po built a startup stronghold in the heart of Baguio

There are visionaries who dare to break the mold and create thriving businesses in unexpected locales.

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In the agile world of entrepreneurship, success stories often emanate from the hustle and grind of metropolitan hubs. In the Philippines, it’s not wrong to assume that these metropolitan hubs are at the heart of either Manila, Makati, or BGC. After all, these business districts are home to some of the country’s biggest conglomerates and multinational companies.

However, there are visionaries who dare to break the mold and create thriving businesses in unexpected locales.

One such trailblazer is Maggie Po, Founder and Chief Strategy Officer of FullSuite, a company that has not only carved a niche for itself but also become a catalyst for change in the heart of Baguio. Po’s journey from startup to scale-up is not just about business expansion; it’s about transforming a city, nurturing careers, and redefining the startup landscape.

Baguio as the Next Business District

The story began nine years ago when Maggie Po, fresh off her first M&A for a Silicon Valley startup, embarked on a remarkable journey. Armed with the lessons she had learned along the way, she envisioned a company that would provide startups with a simpler and more stable alternative for their back-office operations, particularly in finance.

This vision became FullSuite, a David amidst the Goliaths of heavily funded BPOs that dominated urban landscapes.

While many associate Baguio with its scenic landscapes and cool climate, Maggie Po saw beyond the surface. The choice to establish FullSuite in Baguio was driven not only by operational considerations but also personal ones. Po’s daughter was already living in Baguio, and upon closer inspection, she identified a treasure trove of untapped talent. The scarcity of global-centric companies in the area meant that the local talent pool remained largely undiscovered. This realization led to the establishment of FullSuite in Baguio, a city with abundant raw potential waiting to be harnessed.

Empowering Startups with FullSuite

FullSuite’s success story is intertwined with its commitment to nurturing startups and helping them scale seamlessly. Offering a diverse array of 27 services, FullSuite focuses on three core areas: operations, finance, and administrative support.

Recognizing that many startups face operational challenges during periods of rapid growth, FullSuite steps in as a strategic partner, allowing startups to focus on product development, tech innovation, and revenue generation.

While startup entrepreneurs and leaders are hyperfocused on the big thinking plans of their companies, FullSuite takes care of the backend work that needs to be done. Operations, finance, and administrative support are all necessary cornerstones that ensure businesses can run on a daily basis. But these support work often takes too much time and manpower that may divert from more important strategic plans and decisions for entrepreneurs.

“We are not in the EOR business nor are we on the management advisory side; we like being involved and our partner clients see a clear value on being able to have a partner six thousand or so miles away that really cares about what they do and where they are going. We offer these growth startups a simple, headache-free alternative to growing and scaling their operations team so they can retain laser focus attention to their product & tech development and revenue generation,” Po explained.

The Path to Building a Baguio Stronghold

Maggie Po’s journey with FullSuite has been a lesson in perseverance and innovation. FullSuite’s evolution was marked by continuous iteration, refining its approach to bring value to both partner clients and Suitelifers (employees). The lesson of being a launchpad, rather than a competitor poacher, shaped the company’s ethos. FullSuite focuses on nurturing its talent, fostering a culture where employees thrive and envision a bigger version of themselves.

But the path to establishing a startup stronghold in Baguio wasn’t without its challenges. Logistical constraints, cultural differences, and the evolving remote work landscape posed hurdles. Yet, FullSuite persevered, finding innovative solutions and maintaining a dedicated office-based setup. The company’s unique culture thrives on physical presence, fostering camaraderie, collaboration, and professional growth.

As FullSuite continues to grow, its future holds immense promise. The company envisions itself as the top operational concierge for growth startups while serving as a springboard for professional careers. FullSuite’s impact extends beyond business; it aims to establish Baguio as a hub for career growth, enabling young talents to start and evolve their professional journeys.

To aspiring entrepreneurs seeking non-traditional startup locations, Maggie Po’s advice is clear: embrace uncertainty, harness the environment, and develop an antifragile mindset. For fresh graduates, Po’s wisdom emphasizes being anti-fragile.

“Success is not something you achieve on your own free will.  The environment matters; the support matters; the timing matters. And if these all do not yield to your favor, it pays to be antifragile. Develop a mindset that embraces uncertainty, volatility and randomness as opportunities for growth and improvement,” Po said. “Here at Fullsuite, we train talents to become anti-fragile, to benefit from disorder. This way, when it is time for them to leave the corners of FullSuite, they bring with them the learnings and training they have been exposed to in all their years of being with us.”

In a world where startup success stories often emerge from well-trodden paths, FullSuite’s journey stands as a testament to innovation, resilience, and the transformative power of vision. From startup to scale-up, FullSuite’s story echoes the potential for greatness in unexpected places, challenging conventions and building stronger communities along the way.

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