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How a century-old guitar business strikes a chord in the modern market

Throughout the years, Ferangeli Guitar Handcrafters has been among the most trusted names in the industry. It consistently grows its following by providing value added services such as making custom-built pieces, repairs, and new string instruments like ukuleles.

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For many generations, the guitar-making industry of Cebu has been thriving, reflecting people’s undying love for music. Customers have come from far and wide to own a Cebu-made guitar, regarded for its superb sound and playability.  

Steve Dagoc, marketing manager of the Ferangeli Guitar Handcrafter, recounts how it all began. “It was the Spaniards who first settled in Cebu that passed on the art and skill of guitar-making to Filipinos. In 1919, my grandfather ventured into making handcrafted instruments.”

The love for the craft never left the family, as Steve’s father was a classical guitar player in the University of San Jose-Recoletos varsity team before it was his turn to run the shop. He saw distinction in their products and recognized the potential in elevating their craft.

The business began formally operating in the 70s under the name “Custom Guitar” in Lincoln Street, Cebu City. By the late 80s and 90s, they moved to a location that couldn’t be any better – a popular tourist destination and the province’s guitar-making capital, Lapu-Lapu City, Cebu.  Grounded in musical expertise and the vision to capture a greater market, the Dagoc family rebranded the shop and called it – Ferangeli Guitar Handcrafter – a portmanteau of Steve’s parent’s names: Fernando and Angelita.  The business not only produced high quality instruments for music lovers but also income opportunities for skilled luthiers in the area.

Continuing the legacy

Throughout the years, Ferangeli Guitar Handcrafters has been among the most trusted names in the industry. It consistently grows its following by providing value added services such as making custom-built pieces, repairs, and new string instruments like ukuleles. 

Steve emphasizes the importance of using the best quality of wood to produce the best quality instruments. With the country’s rich natural resources, it’s no surprise that locally made Cebu guitars have a strong competitive edge. “A few years ago, it was rare to find mango-wood guitars in the United States. They couldn’t even believe that it could be made into great-sounding instruments.” 

“Mango wood produces warm and mellow tones while Jackfruit makes bright tones. We also have a Gel-Series guitar collection, made of Narra plywood, a more affordable option, but still made of fine quality solid wood. We pay close attention to the assembly of our instruments because there are many factors that affect sound quality.”  

Marching to a new beat

The young entrepreneur also continues to strengthen their online presence and has found a dependable logistics provider in FedEx. 

FedEx understands that shipping guitars comes with a specific set of standards to ensure their pristine condition. The instruments are packed in specially made hard cases that must be kept in low humidity packaging and be able to withstand temperature changes once it leaves the Philippines and journeys to other countries. FedEx is no stranger to shipping curious items that require special handling like turtle eggs, wine, and even white tigers.

“To compete in the global arena, we have to constantly revamp our operations to keep up with the times. We have been exporting for quite some time now. Customers are recognizing our brand and inquiring through emails. While we became known by word-of-mouth, I know that’s not enough.”

Ferangeli’s foray into online retail was marked by a static website, containing only basic product information. Now, that website has evolved into an e-commerce platform that is able to seamlessly deliver the gift of music around the world, exporting to customers in Switzerland, France, and the United States. As Ferangeli ramps up to cater to growing cross border sales, they trust FedEx to provide logistics solutions and tools. 

“Fedexenables us to easily manage our deliveries and determine the right shipping rates for our customers through the FedEx Ship Manager and Billing Online.”

FedEx has a network built for what’s next and is able to support SMEs to go global even in shifting global trade patterns. Visit the FedEx LinkedIn page  to get inspired by the success stories of entrepreneurs and enterprises across the Asia Pacific region.

Experience the legacy of world-class craftsmanship and witness how Cebu’s Ferangeli explores new genres, and more on Facebook, Instagram, and YouTube. 

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Vietnamese food in San Pablo City’s Pho Viet Nam

When we came across Facebook posts on Pho Viet Nam in San Pablo City in Laguna, we expected to encounter what was experienced in Vietnam (i.e. good food over so-so venue). We expected too much…

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If you’ve been to Vietnam, you’d know that some of the best places to eat at are in those neighborhood eateries; their versions of karinderya, in a manner of speaking, where locals prep good lutong-bahay Vietnamese offerings sans the classy places of expensive restos. Here, the focus is always the food, never the blings.

So when we came across Facebook posts on Pho Viet Nam, located somewhere in San Pablo City in the Province of Laguna, we sort of expected to encounter what was experienced in Vietnam.

@outragemag Looking for #Vietnam food while in #SanPabloCity in #Laguna? We #LGBT checked #PhoVietNam ♬ original sound – Outrage Magazine

Una, this is not the most accessible place even for those with vehicles from Metro Manila. This is because you still have to travel for over an hour (if you’re lucky traffic-wise), and spend on your gas and the toll and so on.

Note that when you’re also along Apolinario Mabini Street, the resto isn’t apparent. It is located at the back of another resto (Joy), so it is very easy to miss. There is, BTW, a small entry at the side of the resto, which leads to an outdoor parking space.

Ikalawa, the actual resto is cheap-looking – e.g. plastic décor, running lights here and there, and so on. Very karinderya; cheap karinderya, for that matter.

Ikatlo, the servers were okay naman; they knew what was on the menu, and – after making quick recommendations – kept you undisturbed to enjoy what you ordered. The orders took some time to be prepped, however; I was even able to order bad-tasting fries from the other resto due to the waiting time.

Ika-apat, how was the food?

Both the ₱245 Beef Noodle Soup and the ₱245 Seafood Noodle Soup weren’t bad naman; but they weren’t good either. You get enough properly-cooked meats, the noodles are sufficient, and so on. Taste-wise, though, they were bland, and no amount of the prepared condiments helped in changing the flavor.

The ₱190 Rice Paper Roll sufficed even if, by and large, it was tasteless. The saving grace: the satay dip since it was rich and nutty and all that.

The ₱160 Meatloaf and Egg Sandwich (the banh mi kep thit va trung) had enough meat naman… and yet was also bland.

Considering the asking prices of this place, you sort of expect a lot, too. Add to that the popularity of the place – e.g. look at all those who dine there, kinukuyog. Alas, the realities when already there are harsher.

Heading to San Pablo to check this place led us to the nearby Dagatan Blvd. surrounding Sampaloc Lake, a must-check place in these parts. So we sort of do not regret heading to San Pablo.

But buod: No, Pho Viet Nam is not worth the dayo; not worth for you to intentionally seek this place out. The food wasn’t bad. But it’s not great, or even good either. It just suffices. And so, particularly for non-locals, the additional expenses for the gas, toll, et cetera make going there not worth it… sorry.

But off we go for more LGBTQIA+ rampa…

Pho Viet Nam is located at 130 Apolinario Mabini Street, San Pablo City, 4000 Laguna.

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Focus on good food and good service at La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Dining in the open in Cebu Province? Check out Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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