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Not enough women and minorities apply for a job? Change the recruitment committee

A large study of recruitment data suggests a simple and efficient way of increasing diversity in applicant pools: have more diverse recruitment committees and leadership teams.

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Photo by Clem Onojeghuo from Unsplash.com

Amid calls for racial and social justice nationwide, businesses and educational institutions are grappling with how to adopt more inclusive organizational practices, including more diversified hiring. However, recruitment teams and strategic leaders often blame their lack of a diverse workforce on a lack of diverse applicants. A large study of recruitment data suggests a simple and efficient way of increasing diversity in applicant pools: have more diverse recruitment committees and leadership teams.

The study, led by researchers at the University of Houston’s Center for ADVANCING Faculty Success and published online in the Journal of Applied Psychology, found that when the search committee chair for a job is a woman, 23% more women apply for the job than when the search committee is led by a man. What is more, over 100% more underrepresented minorities (URM), such as Hispanics and Blacks, apply for the job when the recruitment is led by a URM chair as opposed to a non-URM.    

CONCEPT OF HOMOPHILY

In the context of workplace diversity, the concept of homophily – an affinity for similar others – has developed a bad reputation for furthering systemic barriers to opportunity for minority groups. In fact, homophily, if utilized wisely, can be leveraged to increase the representation of women and underrepresented minorities, according to Maryam A. Kazmi, a Ph.D. candidate at UH and the study’s first author.    

“There is something that women and URM recruiters are doing differently than men and majority group members that encourages more women and URM applicants to apply for a job,” she said. 

The study, an analysis of three years of recruitment data for tenure-track faculty jobs at a large, public research university, shows that one of the ways in which women and URM recruitment leaders are affecting applicant pools is by appointing more women and URM to participate on the search committees they lead. These women and URM search committee members, together with the leads of recruitment teams, disseminate job ads more widely, specifically to more women and URM potential applicants who then apply in greater numbers. But what motivates them to do so? 

Christiane Spitzmueller, professor of psychology at UH and a study co-author, said that women and URM recruitment leads and team members rely on their own experiences in developing applicant pools. 

“Women and underrepresented minority recruiters have likely experienced the same structural barriers to entry and career progress that the potential applicants may face. Their own experiences of inequity may make them likely to have a soft spot for similar others facing similar issues. This might motivate women and minority recruiters to work harder to ensure that they do what they can to ensure that more women and URM are made aware of the job opening and are encouraged to apply,” she said. 

RECOMMENDATIONS

The researchers make a number of policy recommendations for human resource professionals, supervisors and other company executives to ensure more diverse applicant pools, which include: 

  • Posting the job ad on women/minority-specific websites
  • Cooperating with the organization/institution’s diversity and inclusion offices to develop a diverse list of candidates to contact
  • Posting the position ad through department chair listservs
  • Calling women or colleagues from historically underrepresented backgrounds to get possible candidate names/recommendations on who to recruit
  • Using personal networks to recruit
  • Including language in the job ads promoting the diversity of the department and university to prospective candidates

The study found that women and URM recruiters tend to use different strategies to affect applicant pool diversity, says Juan Madera, study co-author and professor at the Conrad N. Hilton College of Hotel and Restaurant Management at UH. 

“We found preliminary evidence that women recruiters are more likely to use personal networks to identify and target women/URM applicants, whereas URM recruiters are more likely to use more formal strategies of increasing applicant pool diversity. For example, cooperating with the institution’s diversity and inclusion offices to develop a diverse list of candidates to contact and posting the job ad on women and minority-specific websites,” he said.   

“Women and URM continue to be underrepresented in workplaces. The diversification of applicant pools constitutes an important step for broadening the participation of women and URM in the workforce,” says Paula Paula Myrick Short, senior vice president for academic affairs and provost at the University of Houston. “This study provides evidence of practical steps that organizations can take to increase their applicant pool diversity.”

Strategies

How to get more ROI from your influencer marketing investments

Many marketers turn to online influencers to promote their brands and products on social media, propelling the growth of influencer marketing. However, little is known about the decision criteria that firms can use to enhance the effectiveness of their influencer marketing efforts. 

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Photo by Erik Lucatero from Unsplash.com

Researchers from Hong Kong Polytechnic University, Lingnan University, Colorado State University, and University of Washington published a new paper in the Journal of Marketing that investigates how firms can enhance the effectiveness of influencer marketing efforts by managing factors related to the sender of a message (influencer), the receiver of the message (influencer’s followers), and the message itself (influencer’s posts).

The study, forthcoming in the the Journal of Marketing, is titled “Influencer Marketing Effectiveness” and is authored by Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier.

Many marketers turn to online influencers to promote their brands and products on social media, propelling the growth of influencer marketing. However, little is known about the decision criteria that firms can use to enhance the effectiveness of their influencer marketing efforts. 

Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. As influencer marketing becomes increasingly competitive, firms’ ability to allocate their budgets optimally by selecting individual influencers and managing individual posts in ways that maximize engagement elasticity can establish their competitive advantages. This research team gathered influencer cost and engagement data and undertook a systematic assessment of influencer marketing effectiveness across varied conditions.

The conceptual framework reflects communication models and their component characteristics related to the sender of a message (the influencer), the receiver of the message (the influencer’s followers), and the message itself (the influencer’s marketing post). Specifically, we investigated whether: (1) selecting influencers who post more or fewer posts (influencer activity), provide original content (originality), or have more or fewer followers (follower size); (2) targeting follower networks with different levels of follower–brand fit; and (3) posting content with distinct degrees of post positivity and sponsor salience, or content that relates to new product launches, alter influencer marketing effectiveness.

Leung says that “We discover that increasing the influencer marketing budget can increase consumer engagement. In other words, all else equal, a 1% increase in influencer marketing spend increases engagement by .457%.” The estimation of engagement elasticity also sheds light on how firms actually allocate their budgets across influencers relative to how they should do so. “As our analysis indicates, on average, firms in our data set are allocating their budgets sub-optimally and have substantive upward potential with regards to generating engagement,” adds Gu.

Zhang adds, “We found that selecting influencers who transmit more original posts, relative to posts created by others, and those who have amassed a larger number of followers leads to greater effectiveness.” Sponsored posts that feature the sponsor brand more saliently by providing more clickable mentions and links also boost effectiveness. However, posts that announce new product launches diminish effectiveness.

Several tensions arise when firms select influencers and manage content: influencer activity, follower–brand fit, and post positivity all exert inverted U-shaped moderating effects on influencer marketing effectiveness, suggesting that firms that adopt a balanced approach along these dimensions can achieve greater effectiveness.

Palmatier concludes with “Our study offers a comprehensive assessment of how factors related to the sender, receiver, and message lead to varied influencer marketing effectiveness. These practical implications can help marketers strategically select influencers, target followers, and manage content to achieve stellar influencer marketing effectiveness.”

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Strategies

6 Helpful tips to power up your home-based business

While all good things don’t happen overnight, small business owners can carefully craft their own strategies to make sure of their path to success.

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Building a business from the ground up, during a pandemic era, no less is definitely challenging. But sustaining it is a more complicated feat. While all good things don’t happen overnight, small business owners can carefully craft their own strategies to make sure of their path to success.

Here are some helpful tips to grow your business and reach more customers.

1. Power up your business with the right internet connection.

Building your business from home requires a consistent and reliable internet connection. A study conducted by the Philippines’ leading fiber internet service provider, Converge ICT Solutions Inc., showed that 26.7% of subscribers from its consumer segment are online sellers.

Nearly seven out of 10 of these online sellers do not have business permits, while the remaining 31.3% have business permits and consider themselves as micro-businesses. However, both segments of online sellers only subscribe to residential plans.

Choosing the right internet for your home business is important. There is definitely no problem with subscribing to residential internet plans, but as you grow your business, you might notice that this would not be enough. This is why Converge offers various plans, both for consumers and businesses, to empower customers to choose the right plan for them.

2. Always improve and focus on your product.

Ensuring that your customers trust and enjoy your products should always be a top priority. By constantly improving your product, you are making sure that your customers get the best value of their money. In the long run, this will translate into brand loyalty and conversion of more customers. 

3. Listen to your customers.

When you make improvements to your product, be it for new features or for existing ones, be sure that it is aligned with the interests of your customers. Equip yourself with the latest trends, customer feedback, reviews and other suggestions from your community of clients. Always remember that your products are for them, and not for the business alone.

4. Know your competitors.

While maintaining a quality product is always crucial, there are always other factors that might encourage your customers to switch to other brands. Thus, it won’t hurt to monitor your competitors and study the features, price points, promos and other selling points that they offer. Knowing your competitors will put you in an advantage to position your product in the market.

5. Form the right team.

You can’t do all of this alone. Getting the right people in your team will make everything easier, and even happier, for business owners. Having a more collaborative culture within your team will help with the growth of your business. Just make sure that aside from skills, your team members are also equipped with dedication and passion to grow your business.

6. Invest in your social media presence.

In this digital age, a more complicated business battle resides in social media. This is where you should take your brand, and allow for an efficient brand-building process. You can also maximize social media to create narratives and conversations about your business, which can also help you develop a good relationship with your customers.

To fully take advantage of your social media power, you will circle back to the advice of having a good and reliable internet connection. Converge can help you achieve all this through the power of a pure, end-to-end fiber internet experience.

To learn more about Converge plans and offerings, visit https://www.convergeict.com.

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Strategies

Why financial literacy matters in achieving your goals

A 2015 World Bank survey showed that Filipinos struggle with financial literacy, but don’t fret! There are many ways to be financially literate, which can help you turn the woes to wins, achieve goals, and live a happier life. Here’s how you can do it.

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Managing finances properly eases worries and provides a sense of security for the future. Whether it is making money decisions daily with your food and transportation or long-term plans like buying a house, traveling, and starting a business, being financially literate helps you become smarter with money to turn goals into reality.

A 2015 World Bank survey showed that Filipinos struggle with financial literacy, but don’t fret! There are many ways to be financially literate, which can help you turn the woes to wins, achieve goals, and live a happier life. Here’s how you can do it.

Budgeting
Woe: There are a lot of daily necessities and monthly dues so there’s no room to save or spend on personal wants.
These can be overwhelming to manage and there is a tendency to pour all resources there.

Win: Budgeting is one way to manage finances. It allows you to look into your expenses, reallocate funds to ensure needs are met and make room for wants. This way, you can spend on both important things and little luxuries and rewards for yourself every now and then.

Budgeting is easier with UnionBank Online as it allows settling and scheduling payments, sending prepaid load for your phone and e-wallets in real-time. You can also save up weekly, monthly, or quarterly using the Goals feature for the rewards or luxuries that you want. Being financially literate means avoiding spending money you do not have, and maximizing money that you do have to achieve your short-term and long-term goals.

Tracking and Organizing
Woe: It’s easy to get lost in all your transactions and not everyone has the time to keep track of them. It can also be a hassle to do, especially if there are too many accounts to look at, which would take time and effort.

Win: Conquer this challenge and take control of your finances to win in life. Tracking and organizing your accounts and transactions allow you to have better visibility of your finances, stay within your budget and prevent financial mishaps, to reach your goals faster.  

With UnionBank Online’s Spend Tracker, your credit card expenses are automatically categorized on a monthly basis, helping you see if there is still room to spend.  For your savings accounts, the app has a unified view so you can quickly and easily browse balances.  Tap into each account to access your transaction history. It even allows you to lock your physical card to avoid unauthorized use or prevent you from overspending.

Investing in the future
Woe: Investments and insurance can be intimidating because of the price tags that come with them. Because they can be pricey, they become additional expenses that don’t fit into the budget.

Win: Understanding the value of investing in the future is also part of being financially literate. You are not only preparing for what is up ahead, but also for how it can impact others. Whether it is investment for potential long-term wealth or insurance to keep yourself and your loved ones protected, the goal is always to live a better and more comfortable life.

At an affordable price, you can invest through Unit Investment Trust Fund (UITF) on UnionBank Online and let professionals help grow your money. For protection in case of emergencies, UnionBank Online partnered with Inlife to offer a variety of Life and Accident insurance plans that you can choose from to ease any unforeseen financial burdens.

Financial literacy matters because it helps you get past your financial woes and score wins in life, as it allows you to make better money decisions everyday. Budgeting, tracking and organizing finances, and investing in the future are just some of the habits that will surely make an impact on your future. As you become more financially literate and responsible, you are one step closer to achieving your goals.

Now’s the chance to make smarter choices to achieve your short-term and long-term goals. Lessen your woes and win in life with the right app. Download UnionBank Online now, and open an account or visit UnionBank Online for more information and to see all features helpful in managing finances.

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