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Why you should care about your digital footprint

In this age of digital and technological transformation, information about anything and everything is readily available online. While we may reap the benefits of this more often than not, we must still remain vigilant and take active steps to protect ourselves and the people around us. 

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With how widespread the use of technology and the internet has become, it is practically impossible to come across someone that hasn’t used Google at least once in their lifetime. Likewise, people who don’t own a single social media account are far and few between; and while access to such websites have their perks, their accessibility in itself could easily lead to one’s downfall.

In a presentation entitled “Online Privacy and Risk Management” by OSINT Intelligence Analyst Ritu Gill held during Trend Micro’s annual cybersecurity conference DECODE 2021, Gill points out common habits of internet users that could be threatening their safety. Gill also shares instances when we unknowingly leave traces of our identity and ‘digital breadcrumbs’ that hackers could easily use to access sensitive information.

While the conference is primarily attended by cybersecurity professionals, students looking to learn about the field are still welcome. “The various panel discussions and presentations are designed to cater to different sectors as part of our efforts to educate vulnerable audiences and raise awareness on online safety and security,” said Alma Saturnino-Alvarez, Director of Threat Hunting at Trend Micro.

To better protect ourselves and minimize our digital footprint, here are some DOs and DON’Ts from Intelligence Analyst Gill herself that can apply to everyone –expert or otherwise. 

1. Be careful when posting photos of things that could contain sensitive information.

While this may be obvious and self-explanatory, it still persists to be a common mistake of social media users. Gill shares that even when covering up flight information and ticket numbers, an exposed barcode or QR code alone could already make your personal information (such as destination, boarding gate, address, and even bank information) available to anyone that knows where to look (or anyone that’s used an online barcode reader).

P.S. This also goes for photos of packages bought from online stores and vaccination cards.

2. 20 questions? This or that? Favorite ____? Be mindful of the information you publish online.

What may look like an innocent game to get to know people better, might actually be the key for hackers to unlock your personal data. These games, according to Gill, are prime examples of oversharing sensitive data online. Answers to seemingly innocent questions like “What street did you grow up on?” or “Name of first pet?” could provide hackers with the answers to security questions commonly asked for when securing an email address or bank account. 

Posting or publishing information like addresses, phone numbers, and birthdays without any security settings can unlock a mine full of data for hackers. 

3. Don’t click on suspicious links even and especially if it states that you’re now supposedly the heir of a recently deceased monarch and a billion times richer. 

Being on the receiving end of a suspicious text or email is something most of us have probably experienced at one point in our lives. While some links come accompanied by intriguing messages or seemingly automated “official” looking notifications, they’re no different from those obviously sent to scam in that one click on the link could automatically infect your entire system. Gill suggests using URL or website checkers like urlscan.io to get a read on where the link came from and to trace malicious activities from the source.

Remember to ALWAYS think before you click. 

4. Everything you post online builds your digital footprint. Be aware and thoughtful of what you post and how it can potentially endanger yourself and others.

Always exercise caution when posting online, especially if your accounts are not on private. Aside from refraining from posting phone numbers, addresses, and bank information avoid geotagging locations you are presently in or posting while on vacation. Such information could make people aware that your house is empty at the time or may compromise the location of you or your family. Gill warns to keep in mind that privacy settings don’t always work and sites may be “leaky” so manual precautions like these could save your life.

You have control over the information you release online; therefore, do so responsibly. 

5. Utilize the resources available to you to build your security and stay secure. 

While it may seem taxing, simply going through and adjusting your privacy settings could make a big difference. Gill advises to use strong passwords (not based on the names of pets or loved ones), turn on two-factor authentication, and install the latest software and app updates on your devices. Additional steps you can take include using a password manager, encrypted email, and a paid Virtual Private Network (VPN). Securing ourselves online can also be as easy as removing old accounts that are no longer in use and deleting software or unnecessary third-party apps from devices. 

Beyond securing social media accounts, Gill also reminds us to think about our online search habits and the search engines we use. Even on incognito, websites and service providers can still access search histories. Sites like coveryourtracks.eff.org, amiunique.org, and whoer.net can easily show how your browser appears to other sites. Using browser extensions like HTTPS Everywhere or Privacy Badger can help further adjust your privacy settings and keep you protected.

In this age of digital and technological transformation, information about anything and everything is readily available online. While we may reap the benefits of this more often than not, we must still remain vigilant and take active steps to protect ourselves and the people around us. 

To quote Gill’s final words, “Don’t be a soft target. Take control of your online privacy and security”.

Tech & Innovation

Should emojis be used in workplace communications?

Messages with no emojis were clearly the winner, making the sender appear more competent and professional.

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When people interact in person, subtle signals like facial expressions, body language and tone of voice play a crucial role in communicating intent and meaning, whereas written communications lack these non-verbal cues and can lead to misinterpretation or assumptions. The advent of emojis became a popular tool to provide context to written messages and they work in many settings. But how are they perceived in workplace communications?  Not so well.

Researchers from the SUniversity of Ottawa examined how emojis impact perceptions of competence and appropriateness for those who utilize them in professional settings. For this small-scale study, participants read workplace instant messages that varied in tone and emoji use.

Key findings

Here is what the researchers found:  

  • Messages with no emojis were clearly the winner, making the sender appear more competent and professional.
  • Positive emojis enhanced impressions when paired with a neutral or positive message.
  • Negative emojis were consistently considered inappropriate for workplace communication as they made senders seem less competent, especially when the message itself was already positive or neutral.
  • Gender dynamics were at play as women judged negative messages from other women more harshly than negative messages from men, rating them as less appropriate.

“This study highlights the importance of being mindful about the potential impact of emojis on professional interactions,” writes lead author Erin L. Courtice from the School of Psychology at the Faculty of Social Sciences at uOttawa. “Emojis are not simply neutral add-ons to text messages; they can influence how others perceive us, particularly in terms of competence and appropriateness. By understanding the nuances of emoji use, professionals can leverage these digital tools to enhance their communication and build stronger workplace relationships.”

Emojis are not a salvo for covering up errors

Positive emojis do not soften bad news or critical feedback – instead, they may create a sense of dishonesty and insincerity when used in a negative message. Negative emojis should generally be avoided because they produce low perceptions of overall competence even if the crux of their meaning is clear and understood in an appropriately framed message.

Researchers found that employing an emoji is not always beneficial: for example, adding a positive emoji to a positive sentence did not increase a perception of appropriateness. The tone of the message was seemingly more important, as mixed signal messaging can potentially affect an employee’s willingness to collaborate on future projects and affect professional trust.

“Future research should consider how emojis function within broader communication patterns, examining outcomes such as conversation flow, rapport building, conflict resolution, and team cohesion in digital workplace environments,” writes Courtice, who collaborated with professor Isabelle Boutet whose research program studies both how humans analyze social cues conveyed by faces, and how digital communication is enhanced by emojis to communicate emotions and social traits.

The full research team included: Erin L. Courtice, Megan Lawrence, Charles A. Collin, and Isabelle Boutet.

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Tech & Innovation

Augmented reality menus may help restaurants attract more customers, improve brand perceptions

AR menus can significantly increase customers’ interest in visiting a restaurant and may result in more positive word-of-mouth marketing, when compared to printed or QR-code menus.

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Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State University.

The study, published in the International Journal of Hospitality Management, finds that AR menus can significantly increase customers’ interest in visiting a restaurant and may result in more positive word-of-mouth marketing, when compared to printed or QR-code menus.

Led by Soobin Seo, professor of hospitality business management at the Carson College of Business, the research examined whether AR could enhance how restaurants present farm-to-table information — details about where ingredients are sourced and how food is produced.

“Consumers increasingly want transparency about where their food comes from, but the way that information is presented really matters,” Seo said. “Augmented reality allows restaurants to share that information in a more vivid, interactive and engaging way.”

The research included two experimental studies designed to reflect how diners encounter menus in real restaurant settings. In the first study, participants viewed one of three menu formats at a simulated local restaurant: a traditional printed menu, a QR-code menu, or an AR menu. The AR menu allowed users to see a three-dimensional food item through their smartphone and tap individual ingredients to learn where they were sourced.

Participants in the study indicated higher intention to visit a restaurant after viewing the menus using AR, and a greater likelihood of sharing the information with others —compared to when they viewed standard menu formats. Participants also reported feeling more immersed in the experience and believed they learned more about the food and where it comes from.

“These immersive experiences help people pay closer attention and feel like they’re actually learning something,” Seo said. “That combination appears to drive stronger interest in the restaurant itself.”

A second study explored how AR menus might work in chain restaurant settings comparing Panera Bread and McDonald’s, where brand perceptions vary widely. Researchers compared consumer responses to AR-based farm-to-table information presented by brands with healthier reputations (e.g. Panera Bread) and those typically viewed as less healthy (e.g. McDonald’s).

While AR menus improved perceptions across both brands, McDonald’s experienced a larger increase in perceived healthiness and visit intentions than Panera Bread.

“When expectations are low, transparent and interactive information can have an outsized impact,” Seo said. “For brands that aren’t typically associated with farm-to-table practices such as fast-food restaurant chain brands, AR disclosures may help offset negative perceptions.”

The study also found that the effectiveness of AR menus is somewhat influenced by how well the technology aligned with a restaurant’s overall brand image, highlighting the importance of “strategic fit” when adopting new technologies, said Seo.

Although AR menus are still relatively uncommon in the restaurant industry, Seo said the technology is becoming more accessible and feasible, even for independently owned restaurants.

“There are already low-cost tools restaurants can use to experiment with augmented reality,” she said. “This isn’t just about being flashy. It’s about providing meaningful information in a way that feels engaging and responsible.”

Beyond marketing benefits, the researchers suggest AR menus could encourage more sustainable practices by motivating restaurants to be more transparent about sourcing and to strengthen relationships with local producers.

“This is a potential win for restaurants, consumers and communities,” Seo said. “It shows how emerging technology can support sustainability while also enhancing the dining experience.”

In addition to Seo, co-authors include Jiyoon (Jennifer) Han, assistant professor of hospitality and tourism management at the Isenberg School of Management at the University of Massachusetts Amherst, and Elizabeth Howlett, professor of marketing at WSU.

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Tech & Innovation

Epson launches SureColor-S7130 as latest addition to acclaimed SC S-Series of eco-solvent printers

With the equipment segment expected to capture more than 75% of the market revenue in Asia Pacific’s commercial printing market, where there’s also a growing demand for short-run and on-demand printing, the SC-S7130 aims to meet evolving needs by empowering businesses to operate more competitively and sustainably.

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Epson launched the SureColor-S7130 (SC-S7130), the latest addition to its acclaimed SC S-Series of eco-solvent printers. Designed for print service providers specializing in small-volume production, the SC-S7130 combines enhanced productivity, reliability and print quality in a cost effective solution, making it a significant upgrade from its predecessor, the SC-S40670.

With the equipment segment expected to capture more than 75% of the market revenue in Asia Pacific’s commercial printing market, where there’s also a growing demand for short-run and on-demand printing, the SC-S7130 aims to meet evolving needs by empowering businesses to operate more competitively and sustainably.

Engineered for Productivity and Performance

The SC-S7130 features an upgraded PrecisionCore Micro TFP Printhead, delivering close to a 24% increase in print speed in default mode[1]. Equipped with 3,200 nozzles and a wider printhead than its predecessor, the SC-S7130 achieves expanded print width in one pass—improving throughput across all print modes.

To minimize graininess and banding, the nozzles on the SC-S7130 have been specially redesigned to release smaller M-sized dot and larger L-sized dot for high quality print.

Ease of use is a hallmark of the SC-S7130, which features a 4.3-inch touch display for intuitive operation even when wearing gloves. The SC-S7130 also comes with Epson Edge Print Pro, the latest edition of Epson’s advanced image processing and production software that enhances user convenience and remote management during operations. Further, a new ‘Text Sharpness’ mode in Epson Edge Print Pro enables precise and crisp text printing with the SC-S7130.

Printing made Ultra-Reliable

In addition to a newly designed printhead guard that flattens jammed media to prevent damage to the printhead, the carriage temperature sensor is now mounted closer to the nozzle surface for a more accurate reading. The sensor also detects temperature changes quickly, maintaining consistent color reproduction across jobs.

Equipped with a new Nozzle Verification Technology that monitors nozzle performance in real-time, the SC-S7130 is capable of automatically detecting clogged nozzles and triggering an alert so that businesses can act quickly, ensuring print quality is not compromised across jobs.

The SC-S7130 uses Epson UltraChromeTM GS3 inks in 800ml ink packs, replacing the 700ml ink cartridge found in its predecessor, thereby reducing waste and the frequency of ink replacements. Furthermore, the Epson UltraChromeTM GS3 ink technology is GREENGUARD Gold certified for low chemical emissions and volatile organic compounds, making it safe for long-term indoor use.

A Holistic Solution for Diverse Printing Needs

In addition to delivering exceptional performance and enhanced productivity, the SC-S7130 also integrates seamlessly with Epson Cloud Solution PORT, providing businesses with a holistic solution for managing their printing needs. This intuitive, cloud-based remote monitoring software offers real-time insights into printer fleet performance, usage and efficiency, empowering print service providers to make data-driven decisions.

With Epson Cloud Solution PORT, businesses can also seamlessly integrate large printer fleets, monitor printer status, track ink consumption and access operation history remotely, to ensure optimal performance at all times.

“The SC-S7130 is engineered for a wide range of applications, including outdoor and indoor signage, banners and more. Its versatility and reliability, coupled with its cost-effective ownership, make this printer a valuable addition to any print service provider’s lineup,” said Noelle Gonzalez, Head of Marketing and Customer Service at Epson Philippines Corporation. “The SC-S7130 is a testament to Epson’s dedication to creating innovative solutions that empower businesses to remain competitive while meeting their unique needs.”

[1] Printing speed increased 23.8% in default mode using adhesive vinyl in 600 x 1200dpi, 6-pass.

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