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Here are 5 tips and tricks to succeed on YouTube

If you want to be a successful YouTube content creator, you must understand how the video streaming platform works.

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Photo by NordWood Themes from Unsplash.com

If you want to be a successful YouTube content creator, you must understand how the video streaming platform works. This is what aspiring content creators and vloggers learned in the recently concluded NextUp Philippines Webinar Series, a collaboration between Smart Communications Inc. and YouTube.

The three-part event–hosted by content creator and talent manager Jako De Leon–gathered speakers composed of YouTube experts, NextUp program alumni, and industry luminaries to impart lessons and tips on community engagement, brand collaboration, content optimization and production to budding Filipino content creators.

Among the speakers who helped content creators maximize YouTube was Andrea Romualdez, Strategic Partner Manager from YouTube’s Creator and Artist Development team, who shared these five helpful tips:

1. Think like a new viewer

YouTube’s homepage—a top source of traffic to videos—ranks videos by performance and personalization. This means good content can easily be presented to users coming to the homepage, and your video can be among those.

“Make the thumbnail clear and easy to read on desktop and mobile, and have a consistent title and thumbnail style,” says Andrea. Showing the video’s topic sets a clear expectation of what viewers will be in for, further enticing them to click on your video no matter where they see it.

2. Upload consistently

Arguably, the best way to maintain traffic to your videos is to train your audience to expect a routine of your content uploads, so that they can build anticipation on a specific day of the week or time of the day.

“Build consistency and a routine for your viewers so that they know when to come back to your channel,” says Andrea. This is an easy way to sustain their interest over time. “It’s good to upload frequently, but consistency is better than frequency.”

3. Create a series

Other than the Homepage, another important source of traffic on YouTube are suggested videos which appear on the sidebar of a video that’s currently playing, enticing the viewer to keep watching.

One way to take advantage of this feature is to create a series of shorter videos, so that the viewer will always be watching your videos. This is because the suggested videos feature tends to offer videos from the same creator. As long as you have a lot of content on your channel, both the suggested videos and the ‘up next’ feature will likely play more of your content as the viewer keeps watching.

4. End with a call-to-action to watch more

One simple way you can continue to direct traffic to your content is to end your videos with a call to action to watch more from your channel.

A call-to-action is a quick and easy reminder for the viewer that there is more content on your channel, especially if it’s of the same or similar topic as the video they’re currently watching. It’s a bit of a subconscious sign for them to actually keep going because there’s more to discover.

5. Use playlists and end screens

This extra step can go a long way, especially if you have a lot of content—take the time to fully use YouTube’s extra features to direct your viewers to your videos and keep them watching.

Create playlists of similar videos to ensure that your viewers watch as much of your content as possible, especially if there’s something to learn thoroughly.

For your individual videos, utilize the end screen feature to present more videos that you think the viewer should watch. It can also be other videos of a similar topic, or a new video you’re trying to promote—it’s all up to you, and giving them options will go a long way to retaining their interest.

The NextUp Philippines Webinar Series is a collaboration between Smart and YouTube to provide growth opportunities for Filipinos to discover and cultivate their passions.

Stream and upload video on the country’s fastest mobile network

Smart subscribers can stream and upload their favorite video content on YouTube powered by the country’s  fastest 5G mobile network, according to Ookla®, the global leader in mobile and broadband network intelligence.

Using 325,396 user-initiated 5G tests, Ookla declared Smart as the winner of its Speedtest Awards™ for Q3-Q4 2021 with a Speed Score™ of 201.95, while its closest competitor posted a Speed Score™ of 116.08.

For more information and updates on Smart’s events and offers, follow their official accounts on YouTubeFacebookTiktokTwitter and Instagram.

Strategies

Visual design of product can hold symbolic meanings to consumers – study

Simplicity of the product package aligns with consumers’ default assumption that store brands invest less in product quality. Thus, the simplicity of store brand packaging likely signals a lack of investment in the product rather than few ingredients and product purity.

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Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards minimalist packaging in consumable products.

The study, forthcoming in the Journal of Marketing, is titled “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products” and is authored by Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla.

Designing products is both an art and a science. Companies have found that bringing together many visual elements in product design—with multiple colors, text, and illustrations incorporated in the packaging—can lead to enhanced brand engagement. However, in the last few years, consumers have increasingly desired more minimalist aesthetics.

The new Journal of Marketing study examines this consumer trend toward minimalist packaging in consumable products. The research team theorizes that consumers tend to assume that the simplicity of the product package suggests that the product contains few ingredients, which in turn increases perceived product purity, defined as the belief that the essential ingredients of the product are undiluted. With customers increasingly seeking product purity, there is an increase in a willingness to pay for consumable products with simple packaging.

The study defines simple packaging design as the extent to which a product package contains few design elements, which lack detail, are similar to one another, and are arranged in regular ways. Complex packaging design refers to the extent to which a product package contains many design elements that are highly detailed, different from one another, and arranged in irregular ways.

The researchers examined over 1,000 consumable product packages from the largest supermarket chain in the U.S. and find that the simplicity of the packaging design is positively associated with price. As Ton explains, “in a series of experiments, we show that the visual design of a product can hold symbolic meanings to consumers. Specifically, although there is no information about the product’s composition on the package, we find that consumers assume that the simplicity of the product package signals that there are few ingredients within, which enhances perceived product purity.”

However, simple packaging does not always enhance consumers’ willingness to pay. Smith says, “we find that store-brand products are not likely to experience the same benefits of simple packaging as non-store brand products. This is likely because the simplicity of the product package aligns with consumers’ default assumption that store brands invest less in product quality. Thus, the simplicity of store brand packaging likely signals a lack of investment in the product rather than few ingredients and product purity.”

Sevilla adds that “we also find the preference for simple packaging depends on consumers’ goals. When consumers have a health goal, they are more likely to pay for a product with simple packaging. This is because simple packaging conveys that the product contains few ingredients and high product purity, attributes that tend to be associated with healthy products. By contrast, when consumers seek to indulge, they are less willing to pay for products with simple packaging. This is because complex packaging signals many ingredients and low product purity, attributes that tend to be associated with unhealthy and, by extension, tasty products.”

This research extends the understanding of consumer interest in minimalist aesthetics by showing conditions under which design simplicity can be less desirable. Visual simplicity often conveys the idea of “less is more,” but there are situations when it can simply signal “less is less.” It also broadens the understanding of the concept of purity in the context of consumer research. While explicit illustrations, such as a drawing of a mountain spring, can enhance consumer judgments of product purity, product purity can be inferred from more subtle visual cues (or even the lack of visual design elements). Relatedly, the study digs into the concept of product purity, which can hold a variety of meanings, and differentiates purity from its related construct of naturalness, which typically refers to products that are not man-made.

This research provides several insights for chief marketing officers:

  • Simplifying package design can be an effective way for brands to visually (and nonverbally) communicate key product information to consumers. Simple packaging can lead consumers to infer that the product has fewer ingredients and is purer—thereby enhancing their willingness to pay.
  • Aligning the visual design of the product package with ingredient information is essential to make a positive impact on consumers.
  • Managers may consider the specific brand when using simple packaging because positive inferences are less likely to occur for store-brand products.
  • When managers want to signal that their products are indulgent, opting for more complex designs could be more effective.

This work could be extended to durable goods such as technology products. For instance, Apple products are well-known for their simple packaging and are often seen as easier to use than their competitors. It may be fruitful to explore how inferences derived from simple packaging of technology products align or differ from those of consumable goods.

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Strategies

Pictograms sometimes have an additional benefit: Inducing optimism

If the same icons are grouped together in the pictogram, a consumer will feel more favorably and exhibit an optimism bias about their own chances.

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Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.

A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D., assistant professor of marketing in the Lally School of Management, found that pictograms sometimes have an additional benefit: inducing optimism.

In research recently published, Jain and his colleagues found that frequency pictograms, which convey proportions and probabilities, induce optimism in consumers when they are presented in a sorted way. In other words, if the same icons are grouped together in the pictogram, a consumer will feel more favorably and exhibit an optimism bias about their own chances.

The findings contribute to the field of attribute framing, which refers to highlighting characteristics in a positive or negative light. For example, a consumer may be more inclined to purchase an item marked as $10 off of $30 rather than one marked as $20. Previous research has focused on textual rather than pictorial attribute framing. Since frequency pictograms are “the most common graphical representations of quantitative information,” Jain’s research has potentially wide applications.

“Sorted verses unsorted pictograms should be used strategically, depending on whether the messaging is promotional or prohibitive. If eight out of 10 dentists endorse a toothpaste, for example, a sorted pictogram would make consumers feel favorably about the toothpaste. However, when depicting that 8% of children alive today will die if current smoking trends continue, an unsorted pictogram would be appropriate,” Jain said.

“Dr. Jain’s research provides valuable insights for communicators,” said Chanaka Edirisinghe, Ph.D., acting dean of Rensselaer’s Lally School of Management. “It also opens the door to explore further possibilities. How does more than two categories represented in the pictogram affect the findings? What role does the number of icons, their size, or using multiple colors within one icon to show fractional proportions play? With this research, Dr. Jain adds to our understanding of people’s perceptions according to how information is presented.”

Jain was joined in research by Sunaina Shrivastava of Manhattan College and Zeynep Ece Tolun of Rensselaer.

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Strategies

5 Ways to support underappreciated professionals

You can show your appreciation for deserving workers such as your favorite school custodians or office maintenance staff members in numerous ways, including these suggestions.

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Unsung heroes make everyday living possible. They work behind the scenes and tackle some of the most demanding work imaginable, such as maintaining facilities and keeping them in tip-top condition.

You can show your appreciation for deserving workers such as your favorite school custodians or office maintenance staff members in numerous ways, including these suggestions from Rubbermaid Commercial Products, supporters of cleaning and maintenance professionals nationwide.

Write Thank You Notes

In today’s digital world, handwritten notes are a novelty. The times may be changing, but the impression a thoughtful handwritten message leaves behind hasn’t changed at all. Keep a supply of blank notecards so you can offer notes to those who make a difference in your life. The sentiments don’t need to be long; a simple expression of gratitude is enough to brighten someone’s day.

Participate in Appreciation Events

You might receive information from local schools or businesses about opportunities to support maintenance staff, such as hosting meals or helping with cleanup in classrooms or offices. Finding opportunities to support underappreciated custodial staff can allow community members to show thanks in meaningful ways.

For example, Rubbermaid Commercial Products is hosting a Behind the Scenes of Clean Campaign this fall to elevate, recognize and thank cleaning and facility maintenance professionals who are among the first to arrive for work each day. The campaign includes more than 40 events globally where community members can engage with and personally thank custodians who are making an everyday difference behind the scenes.

Recognize Milestones

Often, those in custodial roles blend into the fabric of everyday life. They’re rarely the focal point of celebrations, but often make it possible for others to honor special occasions. Make a point to know about the underappreciated professionals in your life, so you can recognize events like birthdays, work anniversaries and other dates that hold special personal meaning.

Do Your Part

Think about what small steps you can take to make unsung heroes’ jobs easier. That might mean picking up after yourself or cleaning up a mess in your workspace. It could involve wiping down your table after lunch. Little gestures can add up to a big difference.

Lead By Example

You don’t need to wait for others to join you in recognizing workers whose impacts are made behind the scenes. Speaking up and taking action can serve as a positive example for those around you. You can even take the lead and organize an effort to recognize individuals who rarely receive thanks, such as the custodian at your office or the janitorial team at your favorite retailer.

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