BizNews
Looking to introduce a new brand extension? Be sure to leverage brand equity of parent brand as well as extension fit
Managers expect that introducing a new product under an existing brand name can reduce introduction costs, lower the risk of failure, and increase firm profit. However, only 30% of all brand extensions in the US consumer packaged goods market survive the first two years.
BizNews
Long-serving CEOs may weaken innovation, study finds
Companies led by long-serving chief executives may become less innovative over time unless challenged by strong independent boards.
BizNews
Office owners or managers, take note: Increased risk of bullying in open-plan offices
In traditional open-plan offices it is easier to notice colleagues’ shortcomings and become irritated by them. If someone gets frustrated and takes it upon themselves to “do something about” a colleague’s behaviour, and there are no clear guidelines for handling such situations, there is a risk that it may escalate into bullying. Those who are subjected to bullying lack access to a private space for retreat.
BizNews
Profit alone is a poor measure of success, study shows companies can look efficient while harming the planet
Firms that appear highly efficient at generating revenue can perform far worse when their environmental footprint are included in the calculation.
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BizNews5 days agoIf you’re a perfectionist at work, your boss’ expectations may matter more than your own, research finds
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Tech & Innovation4 days agoShould emojis be used in workplace communications?
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BizNews2 days agoProfit alone is a poor measure of success, study shows companies can look efficient while harming the planet
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BizNews22 hours agoLong-serving CEOs may weaken innovation, study finds
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BizNews3 days agoReminder to marketing people: Missing information can misinform
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BizNews1 day agoOffice owners or managers, take note: Increased risk of bullying in open-plan offices
