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Gingersnaps taps TikTok Shop to reach new heights in kids’ fashion

By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Gingersnaps is able to maximize its reach to offer stylish, sustainable, and inclusive clothing for children, resonating with both local and global consumers.

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As a beloved Filipino childrenswear brand, Gingersnaps is embracing a new frontier through its partnership with TikTok Shop.

By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Gingersnaps is able to maximize its reach to offer stylish, sustainable, and inclusive clothing for children, resonating with both local and global consumers.

Fusing Fashion with TikTok Shop’s Dynamic Platform

Since its launch on TikTok Shop in 2023, Gingersnaps has seen a 120% increase in product engagement and a 60% growth in online sales. The platform’s tools have allowed Gingersnaps to seamlessly blend entertainment with commerce, enabling the brand to showcase its unique clothing designs through engaging and interactive content.

“The partnership with TikTok Shop has been a transformative experience for us,” said Sabrina Uy, Creative Director of Gingersnaps. “Through the platform, we’ve been able to expand our product lines and connect with a wider audience in ways that go beyond traditional retail. It’s not just about selling clothes; it’s about sharing a lifestyle that resonates with today’s modern families.”

Diversifying Offerings to Foster Sustainable Fashion

Through its focus on Assortment, Gingersnaps has expanded its collection by 25%, offering a broader range of clothing that caters to a diverse audience. New product lines include everything from loungewear to special occasion outfits, with a focus on sustainable, eco-friendly designs. TikTok Shop’s platform enabled Gingersnaps to introduce exclusive promotions that contributed to a 40% increase in repeat customers.

By offering limited-edition items and collections tailored for modern mothers and kids, Gingersnaps has successfully engaged a growing market of Filipino families seeking high-quality, fashionable, and stylish clothing options.

Creating Engaging Content for Family-Oriented Fashion

TikTok Shop’s content creation tools have also empowered Gingersnaps to connect with customers dynamically. Fashion showcases in the form of short videos, have resulted in a 35% increase in brand awareness.

By capitalizing on this strategy, Gingersnaps has successfully engaged its loyal customer base, who have migrated to the platform. With forthcoming live styling sessions and influencer collaborations, the brand is well-positioned to attract both existing and new customers, who are looking for the brand’s distinctive blend of style, comfort, and sustainability.

“TikTok Shop has given us an avenue to bring our collections to life in ways we never imagined. The platform’s features make it easy for us to creatively showcase our products and highlight how they fit into our customers’ lives, helping us build stronger relationships with our audience,” Sabrina added. “It’s storytelling through fashion, and TikTok Shop’s tools make it possible.”

Harnessing Data to Enhance Customer-Driven Decisions

Through TikTok Shop’s Empowerment tools and data-driven insights, Gingersnaps has optimized its marketing campaigns, resulting in a 50% higher conversion rate for its promotional efforts. The data has also guided the brand’s launch strategies, ensuring that every campaign resonates with their audience of fashion-forward mothers and kids.

“Gingersnaps illustrates how a brand can harness the power of TikTok Shop to thrive in the digital age. By leveraging our ACE Indicator System, they’re not just expanding their product range; they’re also creating engaging content that resonates with modern families who prioritize style and sustainability. Our platform allows them to connect authentically with their audience, building a community around their fashion that feels relevant and accessible in everyday life,” said Jonah Ople, Fashion Category Lead, TikTok Shop Philippines

Paving the Way for a Future of Fashion and Empowerment

The future for Gingersnaps is filled with exciting possibilities as it leverages TikTok Shop’s dynamic platform to grow its presence both locally and globally. With plans to introduce even more versatile and sustainable clothing options, Gingersnaps aims to empower modern Filipino families through fashion that adapts to their lifestyle. As the brand continues to build on its legacy, it remains steadfast in delivering timeless pieces that blend comfort, style, and functionality for children everywhere.

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Thriving by selling unli chicken in Pasay City

For opening until 2AM, Reese Kitchenette is one of the few unli chicken Pasay City venues worth checking by the night crowd (including LGBT). But – this needs to be stressed – only if you’re not choosy.

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We discovered Reese Kitchenette through Facebook; particularly from one of those community-centric pages where local businesses advertise their goods. The first time we checked, it was closed; and for the second time, we had a hard time looking for parking… although the staff did end up helping us park in front of the resto itself. But since they’re open until 2AM, it’s one of the few venues that remain open for night people… and is, therefore, worth checking.

Now… how was this place for us?

@outragemag Worth-checking #unlichicken in #Pasay (but only if you're not #LGBT ♬ original sound – Outrage Magazine

Una, know that this is located in a not-fancy location in Pasay City. So – to be blunt – this is NOT going to be everyone’s cup of tea, with some perhaps going to find the location grimy/dirty. Yep, those foldable tables and monobloc chairs aren’t derelict naman, and the cutlery, glasses, pitchers, et cetera were clean (during those times we went there), but the ambiance (or lack of) can maybe turn off some people. Eating on the sidewalk in some residential area isn’t for everyone, after all.

Ikalawa, the people working there are extremely helpful… particularly for those they’re already familiar with – e.g. they moved parked motorcycles so we can park, et cetera.

Ikatlo, price-wise, this is one of the cheaper unli chicken restos we’ve come across (₱289). And this is considering that they have 16 flavors to choose from (e.g. Sriracha Mayo, Mango Habanero, Lemon Glazed, Sisig Style, Korean Yangnyeom, et cetera).

Ika-apat, how’re their offerings naman taste-wise?

  1. The chicken was sariwa, fresh. So no lansa or taste like those wings just came out of the freezer.
  2. Size-wise, they’re okay, too. One time we were there, they only had smaller chicken pieces, so they just increased the number of chicken wings they served.
  3. More importantly, the flavors were there. So the Honey Mustard really tasted like it had honey and mustard; Buttered Chicken really tasted like it had butter; Lemon Glazed was sweetish and sourish; et cetera. “Surprised” was the word that came to mind when we first ate there; and it was a pleasant one naman.

Reese Kitchenette is one of those restos with gazillion stuff in the menu. I can’t vouch for the other offerings since I’ve only tried a handful. But… yeah, if you’re not maarte with locations, the unli chicken here is better-than-okay naman.

Try to check for yourself. Baka you’d like it, too. Even as we continue looking for more lafang venues.

Reese Kitchenette is located at Bloomdale Mansion, 3144 Gen. Garcia corner P. Binay St., Bangkal, Makati City, Metro Manila. For more information, contact 0947 205 2592.

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Pizza yearning in Tagaytay? We tried Pizzeria Saletta Tagaytay

Craving for Italian #pizza in #Tagaytay? We #LGBT checked Pizzeria Saletta Tagaytay.

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We’ve tried Pizzeria Saletta Tagaytay before, and we had a better-than-okay experience. So… to check if that was a fluke, baka tsamba lang, we returned to this off-the-main road pizza place in Tagaytay.

So, kumusta naman ang experience namin?

@outragemag Craving Italian #pizza in #Tagaytay? We #LGBT checked Pizzeria Saletta Tagaytay #PizzeriaSaletta ♬ original sound Outrage Magazine

Una, this place is – as stated in their name – in Tagaytay. So for those who do not dwell in Tagaytay or nearby Batangas and Cavite areas, this isn’t exactly near. Meaning, you should be willing to allocate more time and more money to visit this place.

Ikalawa, the actual resto will remind you of homes turned into eateries… like those you’d find in residential places in Bangkok (though this one offers Italian food, obviously). With an open-air setting, don’t expect fine dining level set-up.

Ikatlo, the staff’s quite good – e.g. we had an issue with parking, no thanks to the resto’s neighbor, and the care given while dealing with the issue was good. Now and then, you’d see the young owners here, too, engaging with customers. This is like a communal kainan.

Ika-apat, the food’s not bad… generally speaking.

With pizza, one of the best decisions this resto made was to offer Pizza Four Flavor (₱650), so you can try more for cheaper (usual pizzas cost from ₱300 to over ₱600). So we’ve tasted Hawaiian, Pizza Salsiccia, Quattro Formaggi, and Pizza Peperoni… all in one go. And we can say that:

  1. You can tell the pizzas were freshly made; served straight out of the oven, mainit-init pa, so tugma when eating in the cool temp of Tagaytay.
  2. Di tinipid sa sahog, so you actually get enough ingredients… not just bread.
  3. Hindi mamantika, so if you’re used to eating oily or greasy pizza, the version here isn’t that.
  4. The bread of the pizza we got had burnt parts (like: itim level burns); we just scraped them and they did not, overall, affect the taste naman, but we’re mentioning all the same.

We also ordered:

  1. Cotoletta alla Pizzaiola with Pasta Meatballs (₱260), basically chicken with pasta with meatballs. With this one, we’re sort of not impressed (sorry). True, the meatballs were better-than-okay. But the sauce was quite sweet; parang tinugma lang sa panlasang Pinoy.
  2. Cotoletta alla Pizzaiola with Pesto (₱220), basically chicken with pesto spaghetti. The chicken wasn’t bad… but it’s not something you’d remember. With the pasta naman, it was too creamy for us; it needed more pesto taste than cream (sorry).

While I won’t necessarily say that you should go out of your way to dayo this place, this place is a better-than-okay pizzeria if you’re in Tagaytay. Particularly if you’re looking for a homey, not necessarily classy venue.

Drop by… or join us as we look for more lafang venues.

Pizzeria Saletta Tagaytay is located at 1575 Gen. Emilio Aguinaldo, Maitim II East, Tagaytay City.

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Checking out the offerings of Liam’s Lomi House in Batangas

For this #LGBT trip to #Batangas, we checked Liam’s Lomi House that’s trying to turn #lomi into fastfood. Popular in #LipaCity, yes; but that approach has grave impacts to the offerings.

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On the way to Nasugbu in Batangas from the Municipality of Los Baños in Laguna, we passed through Lipa City; and – craving for something “local” – we were led to Liam’s Lomi House.

Okay, this is a must-know: Liam’s Lomi House is a two-time champion of Lipa’s Lomi Festival. So yeah… having high expectations is to be expected.

@outragemag #Lomi in #Batangas? For this #lgbtq trip, we tried #liamslomihouse in #LipaCity and had doubts if turning it into #fastfood ♬ original sound – Outrage Magazine

But – removing the food vlogger BS – how was it for us, sa totoo lang?

Una, this is an extremely popular place. Nagkakaubusan ng parking, hindi enough ang seats so nag-aagawan ng tables ang mga tao, the queue to order can get really – really – long, and so on. For an open-air resto, siksikan pa rin dito.

Ikalawa, if I think of lomi as fastfood, this is what comes to mind. You know the “system” – i.e. queue to order, look for a seat, order will be delivered to you, and so on. Because of this, the place can get impersonal; don’t expect to experience the Batangueño warmth here, trabaho lang all in this place.

And now… ikatlo, how was the food?

  1. The “style” of Liam’s Lomi House is similar to lugaw. That is, they have a “base”, the basic noodle soup. This is then added with the topping you order. For instance, if you ordered lechon lomi (₱135), you get the same-tasting lomi as beef lomi (₱135) or liver lomi (₱125)… except for the topping.
  2. Aside from the toppings, this one has no other sahog. No gulay or lamas or whatever.
  3. Batangas lomi has malapot – or thick or viscous – sabaw. Almost laway-like. If you’re not into something like this, avoid na lang. Although the sabaw becomes runny naman over time.
  4. There are other offerings – e.g. various types of silog (from ₱45 for silog to ₱140 for lechonsilog, liemsilog, chicksilog and so on). Those toppings for the lomi are what you get here, too.
  5. Saving grace nila is the pork BBQ on stick. If you’re a fan of Amber’s BBQ, you’d get the appeal here. You get a properly cooked still-juicy and manamis-namis na BBQ.

Liam’s Lomi House is now a tourist trap; too many drop by this place because it has made a name na. Good for those who liked what they got. We’re happy for them.

But kami? It’s back on the road for us… as we look for more – and much better – lafang venues.

Liam’s Lomi House is located at Gen. Luna St., Sabang, Lipa City, Batangas. For more information, contact 0917 208 9535 or email liamslomihouse@gmail.com.

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