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WeClean Philippines continues expansion, eyes 500 laundry branches by 2025

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After securing additional funds from both local and foreign investors in 2021, fully integrated laundry service provider WeClean is ready to take on the challenge of expanding its laundromat business across the Philippines and nearby Southeast Asian countries.

“The funding we secured last year has really fueled us to aggressively expand our operations to open and manage 500 laundromats not just in nearby provinces but across the whole of the Philippines in the next three years. It is a massive goal for us to be able to stay true to our plans and move forward with our plans for the year,” shares Ignacio Phelan, Chief Operating Officer, WeClean.

On Overcoming the Effects of the Pandemic

The team behind WeClean claims that the COVID-19 pandemic, though a challenge, actually also presented them with opportunities. “Sales were greatly affected but we were also able to buy competitors at very low costs. At the beginning of the pandemic, we closed some branches that were losing money and reallocated the machines to better performing ones. However, last year showed us great promise as the demand for laundry businesses grew as it was an essential service most Filipinos need,” adds Phelan.

In its mission to expand, WeClean identified strategically located existing brick and mortar businesses whose owners were looking for a change. “The way we secure and close deals to purchase small players in the laundromat industry is by talking to strategically located businesses who want to change their core business or retire from running their operations,” says Alfonso Bigeriego Patiño, Chief Executive Officer, WeClean.

WeClean also prides itself in being efficient and decisive. “At WeClean, we make decisions quickly as making them an offer within 24 hours of receiving their financial reports. This shows them that we mean serious business,” adds Patiño.

On Expanding Across the Country and Region

The company manages and operates 63 branches to date and plans to expand outside of Metro Manila with branches in nearby provinces such as Bulacan, Cavite, Laguna, and even as far as Palawan. “We look at residential areas with a lot of traffic such as those within distance from high-rise condominiums or barangays where people cannot afford to have washing machines at home. These nearby provinces are key to our business growth plan. And in a few months after successfully opening in Bulacan, Cavite, Laguna and Palawan, we are eyeing to open our first branches in other SEA countries like Thailand, Malaysia, and Indonesia,” Patiño adds.

While plans have not been set on stone yet, WeClean is optimistic that their growth plan will take them to places where the laundry business is in demand. The team is also simultaneously working on the launch of the WeClean Mobile App.

Enhancing Customer Experience

On April 1, WeClean will be officially making available its mobile application aiming to make customer experience better, more convenient, and accessible to more Filipinos in Metro Manila. The app is equipped with features such as the ability to book a pickup and delivery service as well as pre-book a laundry branch drop-off with certain customer specifications such as the type of clothing, type of fold, type of wash/dry, how much soap or fabric conditioner to be used, etc.

“This platform will up the notch when it comes to listening to and providing our customers what they really need – time-saving accessible laundry services at the tip of their fingers. We want to offer direct communication at a time when laundry has really become part and parcel of everyday life,” muses Phelan.

Available on the AppStore and Google Play, the WeClean App will surely help more consumers find laundry services convenient even during their busiest days. “With our aim to bring our laundry shops closer to Filipinos, we are hoping that we will be able to help our customers realize the true benefit of trusting a reliable laundromat like ours. And as we launch our mobile app, we are eyeing to be able to have between 25,000 to 30,000 downloads in Metro Manila alone by year-end,” closes Phelan.

To learn more about WeClean Philippines, visit weclean.ph or their Facebook page for updates and announcements.

BizListing

Combo of café vibe with Filipino and Italian dishes as biz model of Yellow Bird resto

#Breakfast-hunting in #Antipolo led us to #YellowBird #restaurant that offers #Filipinofood, Italian dishes, #cafe goodies, atbp. But… is it worth checking out?

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Antipolo has, particularly lately, been trying to make a name as a must-check place for foodies. If most places in Metro Manila close at night, Antipolo has 24-hour venues that boast not just not-bad food, but views of cities of Metro Manila as they succumb to darkness.

So one morning, after a night shift, we decided to grab something at any of their breakfast nooks… which was how we ended up at Yellow Bird Café X Kitchen.

@outragemag #Breakfast-hunting in #Antipolo led us to #YellowBird #restaurant that offers #Filipinofood, Italian dishes, #cafe ♬ original sound – Outrage Magazine

Una, the place isn’t hard to find for those with private vehicles; Google Maps or Waze will lead you there easily. But noticeably, we didn’t notice public transportation during our visit.

Ikalawa, the actual place was… airy, thanks to the glass walls/windows. But while this may also be a steakhouse/Filipino restaurant/Italian-ish restaurant/and so on, look-wise, it’s more a café that happens to serve some food. Rustic also came to mind, thanks to those dried flowers everywhere…

Ikatlo, the staff’s deadma; no one was friendly enough to stick to mind. They just tell you where to sit, take your order, deliver your food or drinks, then… kebs na. No small chitchats on what’s good or not, or whatever.

Ika-apat, how was the food?

  • The ₱140 Americano was… forgettable. Mag-tubig ka na lang while waiting for your food.
  • The Sinigang na Baka (₱525) was actually a surprise – that is, this isn’t your typical sinigang, Using kamatis (tomato) instead of bayabas (guava) or sampalok (tamarind) or miso, the broth was tasty without being overpowering. Yes, the meat could have been softer/more tender, but at least it wasn’t chewy. And the serving could have been bigger, considering the asking price. But yes, this one’s worth checking out.
  • The Munggo & Chicharon (₱295) wasn’t bad at all… but there’s nothing special about this as it’s no different from the munggo (beans) that you’d get from some carinderia.

That sinigang may have been a pleasant surprise (and this is even if the meat needed more time to boil), but I doubt that’s enough to lure us to head back anytime soon. This isn’t a bad place at all, but when in Antipolo, a place that has more food venues to discover, we – or you – may as well check others…

So off we go, as we search for more lafangan venues.

Yellow Bird Café X Kitchen is located at Blk 2, Mission Hills Blvd, Antipolo, 1870 Rizal Province.

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BizListing

Claim to fame: Fried chicken built Lolo Claro’s

It claims to sell over 400 pieces of #friedchicken per day, so Lolo Claro’s must be good, no? We checked the former mami house turned restaurant in #Cavite during a quick #LGBT wandering.

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So… if a resto claims to sell as many as 400 fried chickens a day, you’re bound to think that what they have may be really good. So we checked Lolo Claro’s Restaurant in Cavite City, one of those restos that can claim that it was built by, yep, friend chicken.

How was Lolo Claro’s Restaurant for us?

@outragemag It claims to sell over 400 pcs of #friedchicken per day, so #LoloClaros in #Cavite must be good, no? We #LGBT checked this former #mami house turned #restaurant ♬ original sound – Outrage Magazine

Una, as background, this place is somewhat historical. Started over 25 years ago by Bernie Ilagan in honor of his late kutsero (horse carriage driver) grandfather, it used to just be a food stall that sold mami, among others, but eventually grew to have multiple branches.

Ikalawa, the branch we visited was easy to find, as it’s along a major road in Cavite City. Yeah, public transport passed the area. And there’s ample open-air parking for those with private vehicles.

Ikatlo, the resto is luma (antiquated). This should also serve as a warning since there, tabletops are peeling, corners are soiled, walls have who-knows-what prints, and so on. The squeamish may say it borders on… dirty, and they won’t be completely wrong.

Ika-apat, the staff was perfunctory – e.g. you have to pester them to clean a table for you, or follow-up an order, et cetera.

Ikalima, how were the offerings?

  1. Claro’s Fried Chicken (₱275 for half, ₱475 for whole) was similar to Max’s chicken – e.g. not that big and not over-fried, but not that tasty and quite dry.
  2. The chopsuey (₱290) was… peculiar. Think deconstructed, and you’d have an idea of their version – i.e. the veggies were steamed or boiled, and the sauce was just poured on top before serving. Good for those who just like steamed veggies; but for those who want chopsuey the traditional way, this isn’t gonna please you.
  3. The kare-kare (₱360) needed more oomph; kulang sa lasa. But at least you get enough laman, from the meat slices to the veggies. And yeah, the bagoong (shrimp paste) was good… even if they didn’t serve a lot.

Lolo Claro’s Restaurant was packed when we visited; we actually had to wait for a table to be vacated before we could eat. So this is a popular resto, indeed. I can’t, and won’t, justify this; to each his own. But we have reservations… with the venue, the staff, the food… And so off we go in search of more lafangan venues…

Lolo Claro’s Restaurant is located at Governor’s Drive corner Naic Indang Road, Cavite City.

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BizListing

From coffee to rice meals: The Foam Coffee business model

The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.

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Baguio City has always been a must-visit place for foodies, thanks to the many culinary offerings from the Cordillera region (think pinikpikan, etag and binaod, among others). But – whether you agree with us or not, particularly since you may know some venues we don’t – one of the biggest challenges we encountered was looking for good kape.

The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.

So, how was our visit to Foam Coffee?

@outragemag Looking for #kape in #FoamCoffee in #Baguio, only to end up eating not-cheap #ricemeals ♬ original sound – Outrage Magazine

Una, this is easy to locate, as it’s right across the city hall of Baguio.

Ikalawa, the place itself is sterile-looking. Yep, maaliwalas siya (it’s airy), newly-furnished, is clean, and so on. But when we were there, it also felt quite impersonal, and didn’t feel like a community café or something.

Ikatlo, this is a self-service and CLAYGO (clean as you go) venue. Meaning, you won’t really engage with the staff as they’re there just to take and then give you your order, and then clean up after you if you failed to follow the CLAYGO policy. This adds to the making of this place as impersonal.

And ika-apat, how were the offerings?

So… the original intent was to grab coffee since this was repeatedly highly ranked by reviewers. Alas, the ₱120 Americano was, to start, not even that warm anymore when served. And taste-wise, it was almost like it was watered down.

The rice meals that we ended up also trying were actually not bad. The ₱230 Orange Chicken (orange-glazed chicken with rice) tasted… orangey, sweetish and yet citrusy. The ₱270 Bulgogi Tapa (thinly sliced Korean beef that’s marinated in sweet and salty soy in garlic butter, with rice and eggs), meanwhile, was sweet and savory. The rice in both dishes was good, too; flavorful so that even sans the toppings, already a meal.

For us, if there’s one issue with the rice meals, it’s the size of the servings. Particularly the ulam (viand). You will not get a lot. Which, for us, makes this place a somewhat pricey silog-like venue.

Foam Coffee has a market – e.g. check those who study while there. This is understandable even with the place’s limits. But we’re off elsewhere… perhaps in search of good coffee, as businesses should have if they use the word in their business name.

So off we go in search of more lafangan venues…

Foam Coffee is located at Upper G/F Travelite Hotel, Shuntug St., Baguio City. For more information, contact 0977 602 3750.

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