Prior research has shown they are more memorable and make it easier to trademark and find related domain names. They may also help convey the brand...
The most-clicked ads had a clear recipe made up of four ingredients. They were short, used familiar and informal language, and had big ad buys keeping...
While marketing messages must weigh various elements—including content, images, and choice of channel—language is one of the most critical aspects of effective communication.
On April 14, Innovasia solidified a new partnership with Quishun Innovation. In this initiative, the Filipino company will be working with the Chinese manufacturing company to...
With MSMEs comprising 99.5% of business enterprises in the Philippines, the need for them to adapt to the changing market and increase their reach is more...
If lack of budget is one of the top reasons your business is in status quo despite the danger of security breaches, the more you may...
Sixty-one organisations in the UK committed to a 20% reduction in working hours for all staff, with no fall in wages, for a six-month period starting...
While warehouses are built for efficiency in picking, packing, and shipping items, pick failures are much higher in physical stores that are not designed for these...
Sometimes CEOs happen to attain outstanding performance thanks to events beyond their control. Firms that subsequently hire them pay them more and experience declining results, according...
I a brand adequately addresses moderating factors, the potential benefits to consumers and marketers are considerable. These factors include consumer trust, brand authenticity, brand credibility, commitment...
