People were more likely to buy a product if they thought it would be both capable and usable.
ompanies advertising on misinformation websites can face substantial backlash from consumers. Consumers switched away from companies whose ads appeared on misinformation outlets, reducing the demand for...
Consumers perceived numerical ratings in the 3.5-3.9 range as lower than if that same rating were presented in stars due to left-digit anchoring.
PLDT Global’s partnership with the DMW to help ensure the well-being of OFWs and their families is a fundamental part of the much broader PLDT commitment...
Donating requires people to focus on and empathize with others, but that can be sabotaged by smartphones inducing self-focus.
Free-delivery subscription (FDS) plans come surprising close to being a free lunch. They can offer financial benefits to everyone involved: retailers such as Target and Amazon...
While consumers consider sustainability important, other factors such as taste, quality, and animal welfare take precedence in their purchasing decisions.
Having a higher degree of robot-phobia was connected to greater feelings of job insecurity and stress – which were then correlated with “turnover intention” or workers’...
Bragging about stress creates the perception that chronic high-stress levels are an expected and normal part of the work culture.
Through a series of Build Your Business (BYB) sessions—held online and in person in key cities across the country—seasoned PRU business builders share their success stories...
