Restaurants that received a Michelin star were more likely to close in subsequent years. This helps explain how third-party evaluators' reviews, ratings, and rankings can help...
Engagement around brand-sponsored content mirrors TikTok’s own image as an unfiltered, raw, and authentic platform.
Being on the cutting edge of technology is not enough to ensure success in the market, and managers must strategically time launches to create a source...
Advertisers hope that a high number of endorsements, especially from familiar faces, might make users more likely to click. But new research from Texas McCombs finds...
Participants rated their feelings of similarity to someone else who had made the same purchase, on an ascending scale from 1 to 9. In several separate...
Pitches promoting radical ideas are better received when framed in concrete and explanatory ‘how’ terms, while progressive ideas do better with abstract ‘why’ style of pitches.
Companies in alliances can gain access to new technologies and customers while keeping their autonomy.
Social media influencers are using bogus claims, deceptive editing and reinforcing gender stereotypes in a bid to gain popularity.
Fashion sector’s obsession with thin-size models may be counterproductive.
Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, and even Oprah have, on various occasions, disabled access to their social media comments in response...
