Advertised reference prices — even those exaggerated to unrealistic levels — have significant impact on consumer decision-making.
Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus
When manufacturers advertise their products as being low in fat, many consumers assume that they also contain less sugar. However, the sugar content of many low-fat...
The level of interactivity was connected to people’s privacy concerns. That has huge implications, not only for businesses using virtual try-on software, but also for businesses...
31.9% of shoppers made a complaint about the quality or speed of delivery after shopping online. A similar proportion, 31.24% complained about poor customer service and...
Empowering MSMEs through technology is the driving force behind Converge Workplace, which offers three tailor-fit products: SweldoMo, Device Solutions, and Hotel Management Solution.
The SME superapp announced that its Build-a-Biz competition, which offers the cash grand prize to the business running on the Enstack platform that posts the highest...
Businesses need to examine their founding structure and internal processes and consistently re-evaluate whether they are best suited to their market environment.
Consumers prioritize physical togetherness with relationship partners over opportunities that would improve an experience in real time.
Managers expect that introducing a new product under an existing brand name can reduce introduction costs, lower the risk of failure, and increase firm profit. However,...