Sari-sari stores, locally known as neighborhood mom-and-pop shops, are not just a primary source of daily essentials for around 94% of Filipinos but a vital source of empowerment among...
Attractive MBA graduates not only earn higher salaries but are also significantly more likely to secure prestigious job roles, highlighting how appearance influences professional trajectories over...
"With customers becoming more socially conscious, it is both a moral obligation and a smart business move for the sector to tackle these deep-rooted issues before...
The more strongly the participants identified with other women, a phenomenon called “in-group identification,” the greater this effect was. A feminine label also influenced their expectation...
Workplace leaders who are financially stressed are more likely to be abusive toward their subordinates – particularly if the leader is a man.
GameZone brings Tongits into the digital age, making it more accessible than ever to players across the country.
The absence of accessible food labeling has tangible consequences for public health.
Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.
“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority...
Nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.
